Muck Rack Empowers Businesses To Achieve Smarter Public Relations

Bonisiwe Shabane

-Nov 18, 2025, 6:40 AM

muck rack empowers businesses to achieve smarter public relations

In today’s fast-paced digital world, businesses are constantly looking for ways to stay ahead of the competition and reach their target audiences effectively. One crucial aspect of a successful business strategy is public relations (PR), which involves managing the communication between a company and its target audience. Muck Rack is a powerful tool that empowers businesses to achieve smarter PR by providing them with the tools and resources they need to succeed in their PR efforts. Muck Rack is a comprehensive PR software platform that helps businesses streamline their PR efforts and reach their target audiences more effectively. The platform offers a wide range of features and tools that help businesses monitor media coverage, connect with journalists, track PR campaigns, and measure the impact of their PR efforts. One of the key features of Muck Rack is its media database, which contains contact information for thousands of journalists, bloggers, and influencers.

This database allows businesses to easily identify and connect with the right journalists for their PR campaigns, ensuring that their message reaches the right audience. Muck Rack also offers a range of monitoring tools that allow businesses to track media coverage and mentions of their brand in real-time. This enables businesses to stay on top of the news cycle and respond quickly to any negative coverage or crises that may arise. In addition, Muck Rack provides businesses with the ability to track the impact of their PR campaigns through comprehensive analytics and reporting tools. This enables businesses to measure the success of their PR efforts and make data-driven decisions to improve their PR strategy moving forward. Laura has spent more than 12 years crafting engaging and award-winning articles that share the passion behind organizations' products, people, and innovations.

As a long-time HostingAdvice contributing expert, she combines a reputation for producing quality content with rich technical expertise to show experienced developers how to capitalize on emerging technologies and find better ways to work... A professional journalist, Laura has contributed to The New York Times, Sports Illustrated, the Sun Sentinel, and the world's top hosting providers. Lillian Castro brings more than 30 years of editing and journalism experience to our team. She has written and edited for major news organizations, including The Atlanta Journal-Constitution and the New York Times, and she previously served as an adjunct instructor at the University of Florida. Today, she edits HostingAdvice content for clarity, accuracy, and reader engagement. Cristian Lopez uses his Business Marketing background from the University of Illinois at Chicago to create comfortable environments for customers, clients, and colleagues to share their thoughts and ideas openly.

From interviewing tech leaders to conducting UX market research projects, Cristian knows the importance of storytelling — a key variable for innovation and inspiration. His goal at HostingAdvice is to wow readers on the ever-evolving nature of the tech industry and bring his audience the most reliable and exciting content on all things hosting. Disclosure: When you purchase through links on our site, we may earn a referral fee from our partners. For more, see our ad disclosure and review policy. TL; DR: By connecting organizations of all sizes with journalists eager to share their stories, Muck Rack maximizes the impact of good publicity. The PR software platform enables professionals to send targeted story ideas to relevant reporters, monitor the news and issues affecting their brand, and build reports that measure the reach of particular campaigns.

CEO and Co-Founder Greg Galant shared his experience on both sides of the news cycle, along with ways businesses can become more effective and efficient with public relations. // <![CDATA[ lang: en_US // ]]> If you’re still using Muck Rack like a glorified contact database—searching “cybersecurity” journalists, downloading a list, and calling it a day—you’re leaving serious opportunities on the table. The difference between a pitch that gets opened and one that gets deleted often comes down to targeting precision. And while most PR professionals know they should be using Boolean search, few are actually leveraging Muck Rack’s full capabilities to build media lists that convert. Here’s what we’ve learned from hundreds of successful pitches—and how to turn Muck Rack from a simple search tool into your competitive advantage.

Precision Targeting with Advanced Boolean Search A great pitch starts with a great recipient. Your goal is to use Muck Rack to quickly identify and understand the media before you even begin drafting a pitch. Truly maximizing Muck Rack means mastering complex Boolean strings to filter a list of hundreds down to a handful of perfect contacts. Muck Rack is an AI-powered PR software that combines a media database, monitoring and reporting for seamless team collaboration, pitching and measurement. According to our data, Muck Rack is the 5th most popular public relations software solution on the web.It has 6% of the public relations market share and is detected on 0.005% of all websites.

Muck Rack is a commercial product priced starting at $10,000 per year. We have data on 138 websites that use the Muck Rack public relations software solution. Here is a list of some of the top ranked ones. The highest rated site using Muck Rack is momjunction.com. Public Relations Management (PRM) platform recognized for second year in a row MIAMI--(BUSINESS WIRE)--Muck Rack, the Public Relations Management (PRM) platform that enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes, has been recognized by the annual...

5000 list of fastest-growing private companies in America. This year’s class represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital and seemingly intractable hiring challenges. With calendar year revenue increasing 338% over the three year period of 2019-2022, Muck Rack was bootstrapped since its founding and in 2022 received its first institutional capital investment in the form of a... Founder-controlled, majority-founder owned and profitable, Muck Rack has tripled its staff in the last three years to more than 250 team members. Brands and agencies of all sizes rely on Muck Rack to maximize their PR efforts. Its platform unites a media database, monitoring, pitching and reporting to boost team collaboration and efficiency, and recently released a new AI tool, PressPal.ai, which generates a press release or brief pitch and surfaces...

Founded as a solution for journalists, Muck Rack also offers free tools for journalists to showcase their work online, analyze news about any topic and measure the impact of their stories. “Being recognized as one of the fastest growing companies in the country for a second year reaffirms the impact Muck Rack has made in the industry and the strong desire for the solutions our... "We’ll continue to expand our reach and integrate new technologies to empower our customers to maximize earned media, manage their reputation and drive growth for their businesses.”

Muck Rack Empowers Businesses To Achieve Smarter Public Relations

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