University of Kwazulu-Natal

Muck Rack Prm Platform Your Ultimate Pr Tool

Bonisiwe Shabane
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muck rack prm platform your ultimate pr tool

Muck Rack is a media relationship and public relations management (PRM) platform purpose-built for PR teams that prioritize personalized pitching, journalist engagement, and accurate media outreach. Initially created to connect journalists on social media, Muck Rack has evolved into a premium tool offering a seamlessly integrated suite that includes a verified media database, outreach and pitch tracking, media monitoring, and... It stands out for its journalist-first approach, encouraging trust-based outreach over mass email blasting. Designed with usability in mind, Muck Rack supports PR professionals with a modern UI, strong CRM capabilities, real-time alerts, and customizable dashboards. It’s ideal for teams looking to demonstrate the tangible ROI of earned media and maintain strong relationships with the press. - Accurate Media Database: Continuously updated profiles of journalists, podcasters, and outlets, including recent articles and social activity.

- AI-powered media list recommendations and real-time updates. - Personalized Pitching: Pitch directly through Gmail/Outlook integrations. - Features email tracking, follow-up reminders, PressPal.ai pitch assistant, and team collaboration to prevent overlapping outreach. - Monitoring and Alerts: Real-time online news tracking with optional add-ons for print, broadcast, and social listening. Alerts via Slack, email, or digest. - Reporting & PR Hit Score: Customizable dashboards, newsletter creation, impact summaries, and analytics integration with Google Analytics.

- Tracks campaign reach and engagement with proprietary scoring. - Built-in CRM for PR Teams: Manage journalist relationships, assign outreach, track interactions, and collaborate on media lists within the platform. - Journalist-Focused Tools: Offers free journalist portfolios and pitching preferences to build stronger, mutually beneficial connections. - AI-Powered Assistance: Automates list-building, pitch generation, and summary creation via integrated artificial intelligence. - Industry-leading media contact accuracy, reducing bounce rates. - Extremely user-friendly interface with minimal onboarding time.

- Excellent customer service (often staffed by former PR pros/journalists). - Streamlined collaboration tools for team-based PR workflows. - Modern approach to personalized, effective PR outreach. - Expensive for smaller teams; often starts at ~10K/year per platform, plus additional prices for each seat.- They charge extra for premium features. - Monitoring for print/broadcast/social may require paid add-ons. - Reporting customization (e.g., dashboards) limited in lower tiers.

- Lacks a built-in press release generator or newsroom functionality. - Limited integrations with external tools for monitoring or analysis. Muck Rack is an American software company that develops an AI-powered, cloud-based public relations management (PRM) platform.[1][2] Founded in 2009 by Greg Galant and Lee Semel, the company began as a free online directory... The company's name references the term "muckraker", used for reform-minded journalists during the Progressive Era.[6] Muck Rack was founded in 2009 by Greg Galant and Lee Semel. More than 10,000 journalists signed up in the platform's first year.

In 2011, after observing PR professionals using the site to find journalists, the company introduced its first paid SaaS product.[3] In September 2022, Muck Rack announced a $180 million Series A investment led by Susquehanna Growth Equity, one of the largest investments in the PR technology sector.[7] In September 2024, Muck Rack acquired Keyhole, a Toronto-based social listening and analytics platform, adding real-time monitoring across major social platforms.[8] Muck Rack is the new standard in public relations software. Easily search for journalists, monitor news, and build reports. You can contact Muck Rack via e-mail, Twitter, Facebook, Linkedin, and Instagram.

Tens of thousands of journalists rely on Muck Rack’s free tools to showcase their best work with automatically updated portfolios, analyze news or receive alerts about any topic, and measure the impact of published... NOTE: For information about the pricing list check their website. For entrepreneurs, investors, and business professionals, Crunchbase is one of the most trusted platforms for discovering private companies, investors, funding rounds, and industry insights. Designed to help users make data-driven business decisions, Crunchbase offers access to millions of company profiles enriched with real-time data — empowering you to uncover opportunities, track growth, and analyze trends …

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Muck Rack Is A Media Relationship And Public Relations Management

Muck Rack is a media relationship and public relations management (PRM) platform purpose-built for PR teams that prioritize personalized pitching, journalist engagement, and accurate media outreach. Initially created to connect journalists on social media, Muck Rack has evolved into a premium tool offering a seamlessly integrated suite that includes a verified media database, outreach and pitch tr...

- AI-powered Media List Recommendations And Real-time Updates. - Personalized

- AI-powered media list recommendations and real-time updates. - Personalized Pitching: Pitch directly through Gmail/Outlook integrations. - Features email tracking, follow-up reminders, PressPal.ai pitch assistant, and team collaboration to prevent overlapping outreach. - Monitoring and Alerts: Real-time online news tracking with optional add-ons for print, broadcast, and social listening. Alerts...

- Tracks Campaign Reach And Engagement With Proprietary Scoring. -

- Tracks campaign reach and engagement with proprietary scoring. - Built-in CRM for PR Teams: Manage journalist relationships, assign outreach, track interactions, and collaborate on media lists within the platform. - Journalist-Focused Tools: Offers free journalist portfolios and pitching preferences to build stronger, mutually beneficial connections. - AI-Powered Assistance: Automates list-build...

- Excellent Customer Service (often Staffed By Former PR Pros/journalists).

- Excellent customer service (often staffed by former PR pros/journalists). - Streamlined collaboration tools for team-based PR workflows. - Modern approach to personalized, effective PR outreach. - Expensive for smaller teams; often starts at ~10K/year per platform, plus additional prices for each seat.- They charge extra for premium features. - Monitoring for print/broadcast/social may require p...

- Lacks A Built-in Press Release Generator Or Newsroom Functionality.

- Lacks a built-in press release generator or newsroom functionality. - Limited integrations with external tools for monitoring or analysis. Muck Rack is an American software company that develops an AI-powered, cloud-based public relations management (PRM) platform.[1][2] Founded in 2009 by Greg Galant and Lee Semel, the company began as a free online directory... The company's name references th...