Muck Rack Alldigitalpr Com

Muck Rack is a media relationship and public relations management (PRM) platform purpose-built for PR teams that prioritize personalized pitching, journalist engagement, and accurate media outreach. Initially created to connect journalists on social media, Muck Rack has evolved into a premium tool offering a seamlessly integrated suite that includes a verified media database, outreach and pitch tracking, media monitoring, and... It stands out for its journalist-first approach, encouraging trust-based outreach over mass email blasting. Designed with usability in mind, Muck Rack supports PR professionals with a modern UI, strong CRM capabilities, real-time alerts, and customizable dashboards. It’s ideal for teams looking to demonstrate the tangible ROI of earned media and maintain strong relationships with the press. - Accurate Media Database: Continuously updated profiles of journalists, podcasters, and outlets, including recent articles and social activity.

- AI-powered media list recommendations and real-time updates. - Personalized Pitching: Pitch directly through Gmail/Outlook integrations. - Features email tracking, follow-up reminders, PressPal.ai pitch assistant, and team collaboration to prevent overlapping outreach. - Monitoring and Alerts: Real-time online news tracking with optional add-ons for print, broadcast, and social listening. Alerts via Slack, email, or digest. - Reporting & PR Hit Score: Customizable dashboards, newsletter creation, impact summaries, and analytics integration with Google Analytics.

- Tracks campaign reach and engagement with proprietary scoring. - Built-in CRM for PR Teams: Manage journalist relationships, assign outreach, track interactions, and collaborate on media lists within the platform. - Journalist-Focused Tools: Offers free journalist portfolios and pitching preferences to build stronger, mutually beneficial connections. - AI-Powered Assistance: Automates list-building, pitch generation, and summary creation via integrated artificial intelligence. - Industry-leading media contact accuracy, reducing bounce rates. - Extremely user-friendly interface with minimal onboarding time.

- Excellent customer service (often staffed by former PR pros/journalists). - Streamlined collaboration tools for team-based PR workflows. - Modern approach to personalized, effective PR outreach. - Expensive for smaller teams; often starts at ~10K/year per platform, plus additional prices for each seat.- They charge extra for premium features. - Monitoring for print/broadcast/social may require paid add-ons. - Reporting customization (e.g., dashboards) limited in lower tiers.

- Lacks a built-in press release generator or newsroom functionality. - Limited integrations with external tools for monitoring or analysis.

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