About Muck Rack

Bonisiwe Shabane

-Nov 18, 2025, 3:13 AM

Muck Rack is an American software company that develops an AI-powered, cloud-based public relations management (PRM) platform.[1][2] Founded in 2009 by Greg Galant and Lee Semel, the company began as a free online directory... The company's name references the term "muckraker", used for reform-minded journalists during the Progressive Era.[6] Muck Rack was founded in 2009 by Greg Galant and Lee Semel. More than 10,000 journalists signed up in the platform's first year. In 2011, after observing PR professionals using the site to find journalists, the company introduced its first paid SaaS product.[3] In September 2022, Muck Rack announced a $180 million Series A investment led by Susquehanna Growth Equity, one of the largest investments in the PR technology sector.[7]

In September 2024, Muck Rack acquired Keyhole, a Toronto-based social listening and analytics platform, adding real-time monitoring across major social platforms.[8] Home » Company Profile » What Is Muck Rack? Everything You Need To Know About MuckRack.Com Muck Rack is a comprehensive public relations (PR) management platform designed to streamline the workflows of PR professionals and journalists. By offering tools for media database searches, monitoring, pitching, and reporting, Muck Rack facilitates effective communication and collaboration within the media industry. This article delves into the various facets of Muck Rack, exploring its features, benefits, pricing, and its role in modern PR practices.

Founded in 2009 by Gregory Galant and Lee Semel, Muck Rack has evolved into a pivotal tool for PR professionals and journalists alike. Initially serving as a news aggregator and social network for journalists, it has expanded its offerings to include a robust suite of PR management tools. Headquartered in Miami, Florida, Muck Rack continues to innovate in the media landscape. Muck Rack offers a range of features tailored to meet the needs of PR teams and journalists: Muck Rack’s media database enables PR teams to discover the most relevant journalists and content creators across various media channels, including digital, broadcast, print, podcasts, newsletters, and social media. The platform provides up-to-date contact information, pitching preferences, and insights into journalists’ recent work, facilitating targeted and effective outreach.

Muck Rack is an AI-powered PR software that combines a media database, monitoring and reporting for seamless team collaboration, pitching and measurement. According to our data, Muck Rack is the 5th most popular public relations software solution on the web.It has 6% of the public relations market share and is detected on 0.005% of all websites. Muck Rack is a commercial product priced starting at $10,000 per year. We have data on 138 websites that use the Muck Rack public relations software solution. Here is a list of some of the top ranked ones. The highest rated site using Muck Rack is momjunction.com.

Six Degrees, Hot or Not, Friendster, MySpace: You may not remember the names, but these are the social platforms that shaped the early aughts. By 2005, The Facebook had converted to Facebook and had registered its millionth user. Twitter followed suit within one year. With more and more people creating accounts on multiple platforms, it became increasingly frustrating for users to know who to follow on social media. Friends Gregory Galant and Lee Semel decided to do something about the problem. “We embarked on a series of simple, experimental websites aimed at indexing various social media groups, including journalists, venture capitalists, programmers and even pet lovers,” Semel, Muck Rack’s CTO and co-founder explained.

They called their new platform Muck Rack, with Semel building its first bare-bones, four-page version within a few days. The site indexed journalists on social media by tracking tweets. Galant, who is CEO and co-founder, and Semel launched the platform without the intention of turning Muck Rack into a business — but in less than a year they had requests from more than... TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals.” Built In recently chatted with Semel to hear more about how his team brought Muck Rack to life. Muck Rack provides a public relations management (PRM) platform for PR and comms professionals to showcase their portfolios, analyze news about topics, and monitor the impact of their stories. Its media database curates data points to help PR teams find journalists, podcasters, and content creators, generate coverage, and monitor news.

The company was founded in 2009 and is based in New York, New York. The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape. The public relations (PR) software market offers solutions to help PR and communications teams measure the impact of their efforts and generate coverage through earned media. These software solutions process data from various digital platforms, including social media, news, and review sites to provide real-time actionable insights that directly impact marketing and customer-facing activities. The … Muck Rack named as Highflier among 7 other companies, including Meltwater, Signal AI, and Tagger Media.

uck Rack’s media database is the most comprehensive, current and accurate on the market, powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your...

About Muck Rack

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