Comprehensive Muck Rack Case Study The Growth Blueprint

Bonisiwe Shabane

-Nov 18, 2025, 5:25 AM

comprehensive muck rack case study the growth blueprint

Experienced Marketing Consultant and Guest Author || Published on Clutch, TheManifest, Tripwire, RSA Conference, Dzone, and more. Feeling overwhelmed in your startup journey? You're not alone. Muck Rack started in 2009 as a simple tool to help journalists connect. Fast forward to today, and it's a thriving PR tech platform generating over $64 million in annual recurring revenue (ARR). Their secret?

A steadfast commitment to lean growth, deep customer focus, and unwavering persistence. In my latest article on StartUp Growth Guide, I discussed Muck Rack's journey, highlighting how they: Achieved a 299% ROI in just one quarter through targeted LinkedIn campaigns. Expanded their team threefold while maintaining profitability. Secured $180 million in their first external funding round after years of bootstrapping. Muck Rack's story is a testament to the power of resilience and strategic growth. If you're a founder or aspiring entrepreneur, let their journey inspire you to stay the course.

Read the full case study here: https://lnkd.in/dCPA8xUU #StartupGrowth #Entrepreneurship #MuckRack #Resilience #GrowthBlueprint #Startups #Innovation #BusinessGrowth #EntrepreneurMindset #StartupLife #SmallBusiness #Leadership #BusinessStrategy Here’s what your article could look like: In the world of startups, a compelling pitch deck is often the key to securing funding. We only need to look at Muck Rack, a dominant force in the marketing industry, to understand the importance of an excellent investor pitch deck. In 2022, Muck Rack raised a staggering $180 million in its Series A round, led by venture capital firm Susquehanna Growth Equity. Founded by Gregory Galant in 2009, Muck Rack is a public relations software platform that has revolutionized the way PR teams function.

The platform offers an array of tools to identify key media personalities, track news coverage, and report the performance of their campaigns. This indeed sets Muck Rack apart, crafted into its unique selling point, justifying the startup’s immense success. Muck Rack, having been profitable for over a decade, demonstrates a solid business model and exceptional growth. Their customers boast of notable names including Spotify, Pfizer, Uber, Samsung, Verizon, Syneos Health, and Taco Bell, amongst others. In 2021 alone, the company experienced a 75% increase in revenues and a 300% increase in sales from 2018. These highlights make a significant part of Muck Rack’s investor pitch deck, emphasizing their accomplishments and potential for future growth.

For startup founders embarking on the creation of their fundraising pitch deck, studying Muck Rack’s story can bring valuable lessons into perspective. Home Public Relations Muck Rack Muck Rack Case Studies & Customer Stories Learn how Time2play, an online gaming site, uses Muck Rack Learn how the Pop-Up Magazine Productions uses Muck Rack Learn how the Pop-Up Magazine Productions uses Muck Rack Learn how the Pop-Up Magazine Productions uses Muck Rack

About Muck RackMuck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories. Team Connection via DoozyAt Muck Rack, we use Doozy to build connections, celebrate milestones, and get to know our distributed team through Slack. Doozy offers us a way to engage in meaningful team bonding while streamlining many of the manual processes we previously relied on.

Before Doozy: “Limited functionality, fragmented workflows”Before adopting Doozy, we were using another tool for pairing teammates at specific intervals. While it served its purpose initially, it began to feel limited as our needs grew, offering little beyond basic pairings. Additionally, many of our milestone celebrations, polls, and surveys required multiple platforms, making these processes inefficient and time-consuming. With Doozy: Streamlining team bonding and milestonesBy adopting Doozy, we consolidated several tools into one platform. This improved cross-departmental communication, created more seamless workflows for milestone celebrations, and simplified how we run team bonding activities. The biggest success story has been our Muck Rack Olympics, which was our most attended and highest-rated event of the year.

Over 150 teammates across all departments participated over three weeks, helping to drive engagement and build stronger connections. Doozy’s tools made the event easy to manage and provided a seamless experience for participants. Muck Rack is a pioneering PR software suite that has revolutionized how public relations departments and agencies operate. Founded by Gregory Galant, it serves as the system of record for PR teams, helping them find the right journalists to pitch, send emails, track relationships, and build impactful reports. Initially focusing on journalists, Muck Rack has expanded to include podcasters, making it a comprehensive tool for all earned media connections. Muck Rack's journey began in 2009 as a free website for journalists.

The idea was born out of Gregory's encounters with PR professionals in New York who were using the site to identify journalists to pitch. Recognizing the potential for a SaaS model, Muck Rack was launched as a subscription service in late 2011. Over the years, it has evolved from a simple directory to a robust platform that PR departments rely on for their daily operations. Gregory's path to founding Muck Rack was not straightforward. He was an early adopter of social media, starting a podcast in 2005 when the concept was still nascent. Interviewing prominent entrepreneurs like Reid Hoffman and John Bogle, he gained insights into the power of social media and networking.

His early involvement with Twitter, where he secured the handle @Gregory, exposed him to the growing influence of social platforms on journalism and PR. The Shorty Awards, another brainchild of Gregory, played a significant role in the development of Muck Rack. Launched in 2008, the Shorty Awards recognize the best in social media. The success of the awards highlighted the importance of social media in journalism and PR, reinforcing the need for a platform like Muck Rack. The awards also provided valuable exposure and credibility, helping Muck Rack gain traction in its early days. Muck Rack stands out for its comprehensive suite of tools designed to streamline PR workflows.

Unlike traditional PR tools that focus solely on research, Muck Rack offers a full system of record for PR departments. This includes:

Comprehensive Muck Rack Case Study The Growth Blueprint

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