University of Kwazulu-Natal

Muck Rack S 180m Series A Pitch Deck Revolutionizing Pr With

Bonisiwe Shabane
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muck rack s 180m series a pitch deck revolutionizing pr with

Here’s what your article could look like: In the world of startups, a compelling pitch deck is often the key to securing funding. We only need to look at Muck Rack, a dominant force in the marketing industry, to understand the importance of an excellent investor pitch deck. In 2022, Muck Rack raised a staggering $180 million in its Series A round, led by venture capital firm Susquehanna Growth Equity. Founded by Gregory Galant in 2009, Muck Rack is a public relations software platform that has revolutionized the way PR teams function. The platform offers an array of tools to identify key media personalities, track news coverage, and report the performance of their campaigns.

This indeed sets Muck Rack apart, crafted into its unique selling point, justifying the startup’s immense success. Muck Rack, having been profitable for over a decade, demonstrates a solid business model and exceptional growth. Their customers boast of notable names including Spotify, Pfizer, Uber, Samsung, Verizon, Syneos Health, and Taco Bell, amongst others. In 2021 alone, the company experienced a 75% increase in revenues and a 300% increase in sales from 2018. These highlights make a significant part of Muck Rack’s investor pitch deck, emphasizing their accomplishments and potential for future growth. For startup founders embarking on the creation of their fundraising pitch deck, studying Muck Rack’s story can bring valuable lessons into perspective.

Muck Rack, a PR tech firm that came into existence in 2009, is renowned for its innovative and robust Public Relations Management platform. Showcasing the concept of an all-in-one PR solution, the brand revolutionized the way public relations was handled in the digital age. From facilitating media database management to enabling seamless collaboration and comprehensive reporting, the firm offers feature-rich PR tools to brands, agencies, and journalists. Muck Rack's Series A pitch deck was the cornerstone of the firm's successful financing round, where it secured a whopping $180 million. The pitch deck clarified the ground-breaking nature of their PRM platform, giving investors a peek into its versatility. By delivering real-time and relevant information across diverse media channels, Muck Rack portrayed itself as an indispensable tool for PR professionals worldwide.

Investors found the potential of Muck Rack's all-encompassing PR platform unavoidable. The value proposition, which includes easy media database management, efficient monitoring, effortless pitching, seamless collaboration, and thorough reporting, made the platform a powerful tool for media relations. Moreover, the brand's commitment to providing updated information across digital and traditional media channels underscored its relevance in the ever-evolving media landscape. All of these factors convinced the investors about Muck Rack's promising future, earning their trust and solidifying the brand's positioning in the PR industry. Muck Rack, based in Miami, is a public relations software platform that helps journalists and public relations professionals connect. The company, which was founded in 2009, began as a database of journalists but has since evolved to provide a suite of tools including media monitoring, news coverage tracking, campaign performance, reporting, analytics, email...

“PR has never really had a system of record, the way a sales team would use CRM or a marketing team would use marketing automation,” said Muck Rack CEO Greg Galant. “There’s a greater need than ever in the world we’re in now. With everyone working remotely, you really need to have all the data in one place to know, for example, the relationship history with a journalist, or which metrics are going to be tracked.” In addition to providing tools for communication chiefs, Muck Rack is a valuable platform for journalists and allows them to be discovered without being spammed. More than 10,000 journalists asked to be added to the database when it first launched. Furthermore, many journalism trade groups such as the Society of Professional Journalists have signed deals to partner with Muck Rack.

“SPJ is a champion for journalists and we want to help our members increase their contacts, their exposure, and their ability to deliver exceptional journalism,” said SPJ Executive Director John Shertzer. “Muck Rack provides a great tool for journalists to be discovered, and we are excited to partner with them to showcase this and to collaborate on other projects that strengthen journalism.” For more than a decade, Muck Rack has been profitable. It employs 200 people and has tens of thousands of active users among journalists. According to the company, revenues increased by 75% in 2021, and sales increased by 300% between 2018 and 2021. Google, the International Rescue Committee, Pfizer, Golin, Zapier, Duolingo, and many other companies use Muck Rack’s database.

If you’ve ever tried to find or learn more about a journalist, chances are that you stumbled upon Muck Rack: a 21st century, communal Rolodex for the media industry. The New York-turned-Miami startup, which is fully distributed, has just announced that it has secured a $180 million Series A from Susquehanna Growth Equity. The investor’s managing directors Josh Elser and Scott Feldman will join the startup’s board as part of the arrangement. Also through the minority investment, co-founders Greg Galant and Lee Semel and some other early employees will be able to liquidate a portion of their holdings. The startup has developed a digital platform that helps facilitate connections between journalists and public relations professionals. It is now much more than just a journalist database, featuring tools such as media monitoring, reporting and analytics.

Since being founded in 2009, Muck Rack has been bootstrapped. “Every PR professional should be using Muck Rack,” commented Elser. “We believe there is tremendous opportunity for Muck Rack to be the dominant global PR platform, and we look forward to working closely with Greg, Lee and their team to support this next phase... Muck Rack is a public relations software platform that provides a suite of tools that enables PR teams to identify relevant reporters and media personalities, track news coverage, and report on their campaigns' performances.The... Muck Rack employs more than 200 people and according to the company, revenues increased by 75% in 2021, and sales increased by 300% between 2018 and 2021. Muck Rack’s customers include Spotify, Pfizer, Uber, Samsung, Verizon, Syneos Health, Taco Bell, and more.Muck Rack announced it has closed on a $180 million Series A round led by private equity and venture capital...

The deal marks Muck Rack's first time raising outside funds in its 13-year history. Muck Rack helps organizations find the right journalists to pitch, report on media coverage and prove the value of their work. Winning pitch decks that have closed millions in investments for leading startups and billion-dollar unicorns. Investors see 5,000 pitch decks per year. Will you stand out? Firework is a short-form web story video platform that enables live streaming shoppable video so brands can sell more to customers online.

Firework raised $150M in 2022 with this deck. MIAMI–(BUSINESS WIRE)–Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, announced today that it has... This is the first institutional capital investment Muck Rack has received since founding in 2009. Muck Rack, which has been self-funded since its inception, will continue to be founder-controlled. It has seen rapid, profitable growth in recent years, with 75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021. It was recently named to the Inc.

5000, the list of fastest-growing private companies in America. Muck Rack’s PRM platform helps public relations (PR) teams collaborate and connect with journalists and content creators to generate media coverage. Organizations also use it to monitor, measure and report on coverage to help show the impact PR has on business outcomes and brand reputation. Journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic, and measure the impact of their stories. “We’re thrilled to partner with SGE to support our rapid growth and continue to define the role of PRM in the SaaS ecosystem,” said Gregory Galant, co-founder and CEO of Muck Rack. “This investment is an indicator of the strength of our business and Muck Rack’s bright future as we drive toward our mission to enable organizations to build trust, tell their stories and demonstrate the...

Muck Rack has quadrupled its staff over the past three years, now exceeding 200 employees. It became a fully distributed company in June 2021 and is repeatedly recognized for its business growth and workplace culture. It was founded in 2009 by Galant and Lee Semel to help journalists connect with each other and share their work. It quickly became popular with PR professionals and journalists, with more than 10,000 journalists requesting to be added to Muck Rack in the first year. In 2011, the Muck Rack software platform was born, offering journalist profiles, email alerts, search and lists. Since then, Muck Rack has transformed into a PRM platform used by thousands of organizations across brands, agencies, nonprofit and government sectors.

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