University of Kwazulu-Natal

What Is Muck Rack Everything You Need To Know About Muckrack Com

Bonisiwe Shabane
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what is muck rack everything you need to know about muckrack com

Home » Company Profile » What Is Muck Rack? Everything You Need To Know About MuckRack.Com Muck Rack is a comprehensive public relations (PR) management platform designed to streamline the workflows of PR professionals and journalists. By offering tools for media database searches, monitoring, pitching, and reporting, Muck Rack facilitates effective communication and collaboration within the media industry. This article delves into the various facets of Muck Rack, exploring its features, benefits, pricing, and its role in modern PR practices. Founded in 2009 by Gregory Galant and Lee Semel, Muck Rack has evolved into a pivotal tool for PR professionals and journalists alike.

Initially serving as a news aggregator and social network for journalists, it has expanded its offerings to include a robust suite of PR management tools. Headquartered in Miami, Florida, Muck Rack continues to innovate in the media landscape. Muck Rack offers a range of features tailored to meet the needs of PR teams and journalists: Muck Rack’s media database enables PR teams to discover the most relevant journalists and content creators across various media channels, including digital, broadcast, print, podcasts, newsletters, and social media. The platform provides up-to-date contact information, pitching preferences, and insights into journalists’ recent work, facilitating targeted and effective outreach. Muck Rack is an American software company that develops an AI-powered, cloud-based public relations management (PRM) platform.[1][2] Founded in 2009 by Greg Galant and Lee Semel, the company began as a free online directory...

The company's name references the term "muckraker", used for reform-minded journalists during the Progressive Era.[6] Muck Rack was founded in 2009 by Greg Galant and Lee Semel. More than 10,000 journalists signed up in the platform's first year. In 2011, after observing PR professionals using the site to find journalists, the company introduced its first paid SaaS product.[3] In September 2022, Muck Rack announced a $180 million Series A investment led by Susquehanna Growth Equity, one of the largest investments in the PR technology sector.[7] In September 2024, Muck Rack acquired Keyhole, a Toronto-based social listening and analytics platform, adding real-time monitoring across major social platforms.[8]

Media outreach feeling scattered and inefficient? If you’re evaluating PR software, you might be overwhelmed by messy spreadsheets, outdated journalist lists, and a lack of real media intelligence. At the end of the day, you’re missing out on valuable coverage because keeping track of conversations is chaotic and slow for you and your team. Muck Rack takes a uniquely integrated approach, combining accurate journalist databases, streamlined outreach, and AI-powered reporting—especially with its acquisition of social listening platform Keyhole in 2024—to help you actually manage and measure earned media... In this review, I’ll dig into how Muck Rack can simplify your PR workflow so you can finally focus on building the right media relationships instead of chasing the next database update.

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Home » Company Profile » What Is Muck Rack? Everything

Home » Company Profile » What Is Muck Rack? Everything You Need To Know About MuckRack.Com Muck Rack is a comprehensive public relations (PR) management platform designed to streamline the workflows of PR professionals and journalists. By offering tools for media database searches, monitoring, pitching, and reporting, Muck Rack facilitates effective communication and collaboration within the media...

Initially Serving As A News Aggregator And Social Network For

Initially serving as a news aggregator and social network for journalists, it has expanded its offerings to include a robust suite of PR management tools. Headquartered in Miami, Florida, Muck Rack continues to innovate in the media landscape. Muck Rack offers a range of features tailored to meet the needs of PR teams and journalists: Muck Rack’s media database enables PR teams to discover the mos...

The Company's Name References The Term "muckraker", Used For Reform-minded

The company's name references the term "muckraker", used for reform-minded journalists during the Progressive Era.[6] Muck Rack was founded in 2009 by Greg Galant and Lee Semel. More than 10,000 journalists signed up in the platform's first year. In 2011, after observing PR professionals using the site to find journalists, the company introduced its first paid SaaS product.[3] In September 2022, M...

Media Outreach Feeling Scattered And Inefficient? If You’re Evaluating PR

Media outreach feeling scattered and inefficient? If you’re evaluating PR software, you might be overwhelmed by messy spreadsheets, outdated journalist lists, and a lack of real media intelligence. At the end of the day, you’re missing out on valuable coverage because keeping track of conversations is chaotic and slow for you and your team. Muck Rack takes a uniquely integrated approach, combining...