Pr Software Muck Rack

Bonisiwe Shabane

-Nov 18, 2025, 6:40 AM

Muck Rack is a trusted PR software platform that helps brands, agencies, and in-house teams manage media outreach, monitor coverage, and build relationships with journalists. It brings together core public relations tasks, like creating media lists, pitching stories, and tracking results into one streamlined workflow. The platform is widely used by communications professionals who rely on earned media to build credibility and visibility. With real-time monitoring and a journalist search tool, it’s designed to save time and improve targeting. However, Muck Rack’s focus remains rooted in traditional PR workflows. In a content environment where audiences now engage across social media, video, search, and audio platforms, its approach may not fully meet the demands of today’s multi-channel strategies.

Why Press Releases Don’t Work Anymore Smart Businesses Are Moving Beyond Traditional PR<img decoding="async" width="1500" height="187" class="wp-image-8263" style="width: 1500px;" src="https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR.png" alt="" srcset="https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR.png 1220w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-300x37.png 300w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-1024x128.png 1024w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-768x96.png 768w" sizes="(max-width: 1500px) 100vw, 1500px" />•... Most get buried within days with poor ROI.• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.What You’ll Learn... Learn the AmpiFire Method → Muck Rack continues to evolve, adding new tools that reflect how modern PR teams work. Their recent updates emphasize speed, automation, data-driven reporting, and better journalist relationship management. Here’s a look at some of the platform’s most useful features in 2025:

Choosing the right PR software is a critical decision for any communications team. With so many platforms promising to streamline media relations and maximize earned media impact, how do you know which one truly delivers? Two of the most talked-about PR management tools in the industry are Propel and Muck Rack. Both offer solutions designed to help PR professionals build relationships with journalists, track coverage, and measure results-but they do so in different ways. If you're trying to decide between Propel and Muck Rack, this comparison will break down the key differences, helping you determine which tool best fits your needs. Propel is an AI-powered PR management platform that seamlessly integrates with Gmail and Outlook, enabling PR professionals to manage media outreach without leaving their inboxes.

It offers:‍- AI-powered journalist search, providing the most relevant and curated top 200 journalists actively writing about your topic, ensuring fast, relevant results.- Personalized AI-generated email introductions to improve engagement.- Automated reporting and real-time... With Propel, PR teams don’t have to work in silos-seamless team collaboration enables coordination across projects, campaigns, and even individual pitching initiatives. Muck Rack is an American software company that develops an AI-powered, cloud-based public relations management (PRM) platform.[1][2] Founded in 2009 by Greg Galant and Lee Semel, the company began as a free online directory... The company's name references the term "muckraker", used for reform-minded journalists during the Progressive Era.[6] Muck Rack was founded in 2009 by Greg Galant and Lee Semel. More than 10,000 journalists signed up in the platform's first year.

In 2011, after observing PR professionals using the site to find journalists, the company introduced its first paid SaaS product.[3] In September 2022, Muck Rack announced a $180 million Series A investment led by Susquehanna Growth Equity, one of the largest investments in the PR technology sector.[7] In September 2024, Muck Rack acquired Keyhole, a Toronto-based social listening and analytics platform, adding real-time monitoring across major social platforms.[8] Media outreach feeling scattered and inefficient? If you’re evaluating PR software, you might be overwhelmed by messy spreadsheets, outdated journalist lists, and a lack of real media intelligence. At the end of the day, you’re missing out on valuable coverage because keeping track of conversations is chaotic and slow for you and your team.

Muck Rack takes a uniquely integrated approach, combining accurate journalist databases, streamlined outreach, and AI-powered reporting—especially with its acquisition of social listening platform Keyhole in 2024—to help you actually manage and measure earned media... In this review, I’ll dig into how Muck Rack can simplify your PR workflow so you can finally focus on building the right media relationships instead of chasing the next database update. Muck Rack is an AI-powered PR software that combines a media database, monitoring and reporting for seamless team collaboration, pitching and measurement. According to our data, Muck Rack is the 5th most popular public relations software solution on the web.It has 6% of the public relations market share and is detected on 0.005% of all websites. Muck Rack is a commercial product priced starting at $10,000 per year. We have data on 138 websites that use the Muck Rack public relations software solution.

Here is a list of some of the top ranked ones. The highest rated site using Muck Rack is momjunction.com.

Pr Software Muck Rack

People Also Search

Muck Rack Is A Trusted PR Software Platform That Helps

Why Press Releases Don’t Work Anymore Smart Businesses Are Moving

Choosing The Right PR Software Is A Critical Decision For

It Offers:‍- AI-powered Journalist Search, Providing The Most Relevant And

In 2011, After Observing PR Professionals Using The Site To