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By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how to leverage these conversations and better measure the multiplier effects of having an article go viral. One of the analytics tools I’ve come across recently has some promising applications for PR and marketing pros. Muck Rack is a database of thousands of journalists who use social networks like Twitter, Facebook, Tumblr, Quora, Google+, and LinkedIn to find sources for their articles and also promote their work. (See an earlier blog post about page view journalism.)

At the beginning of a campaign to promote the Guide to Online Schools annual rankings for our client SR Education Group, I signed up for a trial of a product called Muck Rack Pro,... (Note: The trial was really more like a refundable offer than the risk-free trial they tout on the website. I had to give them a credit card number for the $99 monthly fee. I need to remember to cancel the service by the end of month in order to get a full refund under the terms of the “risk free” trial.) Using the search term #HigherEd I was able to: Muck Rack is the new standard in public relations software.

Easily search for journalists, monitor news, and build reports. You can contact Muck Rack via e-mail, Twitter, Facebook, Linkedin, and Instagram. Tens of thousands of journalists rely on Muck Rack’s free tools to showcase their best work with automatically updated portfolios, analyze news or receive alerts about any topic, and measure the impact of published... NOTE: For information about the pricing list check their website. For entrepreneurs, investors, and business professionals, Crunchbase is one of the most trusted platforms for discovering private companies, investors, funding rounds, and industry insights. Designed to help users make data-driven business decisions, Crunchbase offers access to millions of company profiles enriched with real-time data — empowering you to uncover opportunities, track growth, and analyze trends …

Muck Rack is an AI-powered PR software that combines a media database, monitoring and reporting for seamless team collaboration, pitching and measurement. According to our data, Muck Rack is the 5th most popular public relations software solution on the web.It has 6% of the public relations market share and is detected on 0.005% of all websites. Muck Rack is a commercial product priced starting at $10,000 per year. We have data on 138 websites that use the Muck Rack public relations software solution. Here is a list of some of the top ranked ones. The highest rated site using Muck Rack is momjunction.com.

In 2024 artificial intelligence investment and innovation exploded with $240 billion in total United States market capital spent. While the numbers and new advancements were impressive, 2025 is set to continue that growth trend with the largest tech companies expected to spend north of $300 billion on new technologies and datacenter buildouts. In the PR and marketing world, 2024 brought a rapid integration of these technologies into team workflows, helping streamline media relations, research, writing, data collection and more. To better understand AI’s real-world impact on PR pros, Muck Rack released a State of AI in PR Report, which dove into how teams are (and are not) using AI, the ethics of using... As an agency owner with more than 25 years of experience creating and running PR and content programs for B2B tech brands, here’s what stood out in the report to me, what feels a... Muck Rack’s report highlights that three out of four PR pros use generative AI at work, nearly triple the amount compared to 2023.

Yet, 55% of agencies still lack clear guidelines on how AI should (or shouldn’t) be used. We saw employees embrace AI tools early on (and encouraged it), which is why we implemented an AI Guidelines Policy in early 2023. We want employees to use these tools to enhance the work they do, but also make it clear that AI-generated content is NOT a replacement for doing actual work. Some key elements to consider in a policy include general usage principles, acceptable use of specific AI tools, a “do-not use” list (and why), best practices for prompts, and an approved tools list. One of the most common AI use cases shown in the report is brainstorming. When it comes to ideation, looking at a blank page can be intimidating and using AI can help spark ideas.

That’s fantastic, but don’t let AI be a crutch for all of your creative ideas. Building and learning your own creative process and applying that to PR is incredibly valuable. Encourage your teams to find a balance. On the flip side, it’s surprising that only 21% of PR pros use AI for journalist research. When used properly, AI can help find previous coverage from reporters, identify their interests, and recognize patterns in their articles. And tools like Muck Rack, Cision, Propel and others are rapidly rolling out tools that apply AI to media relations workflows, trends and research.

Teams can lean into these features, while still validating the results.

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