University of Kwazulu-Natal

Five Ways To Use Muck Rack For Pr Communiquepr Com

Bonisiwe Shabane
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five ways to use muck rack for pr communiquepr com

By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how to leverage these conversations and better measure the multiplier effects of having an article go viral. One of the analytics tools I’ve come across recently has some promising applications for PR and marketing pros. Muck Rack is a database of thousands of journalists who use social networks like Twitter, Facebook, Tumblr, Quora, Google+, and LinkedIn to find sources for their articles and also promote their work. (See an earlier blog post about page view journalism.)

At the beginning of a campaign to promote the Guide to Online Schools annual rankings for our client SR Education Group, I signed up for a trial of a product called Muck Rack Pro,... (Note: The trial was really more like a refundable offer than the risk-free trial they tout on the website. I had to give them a credit card number for the $99 monthly fee. I need to remember to cancel the service by the end of month in order to get a full refund under the terms of the “risk free” trial.) Using the search term #HigherEd I was able to:

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By Now Most People In Marketing Know That One The

By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how to leverage these conversations and better measure the multiplier effects of hav...

At The Beginning Of A Campaign To Promote The Guide

At the beginning of a campaign to promote the Guide to Online Schools annual rankings for our client SR Education Group, I signed up for a trial of a product called Muck Rack Pro,... (Note: The trial was really more like a refundable offer than the risk-free trial they tout on the website. I had to give them a credit card number for the $99 monthly fee. I need to remember to cancel the service by ...