University of Kwazulu-Natal

Muck Rack The Powerhouse For Pr Professionals Indilancer Com

Bonisiwe Shabane
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muck rack the powerhouse for pr professionals indilancer com

If you’re still using Muck Rack like a glorified contact database—searching “cybersecurity” journalists, downloading a list, and calling it a day—you’re leaving serious opportunities on the table. The difference between a pitch that gets opened and one that gets deleted often comes down to targeting precision. And while most PR professionals know they should be using Boolean search, few are actually leveraging Muck Rack’s full capabilities to build media lists that convert. Here’s what we’ve learned from hundreds of successful pitches—and how to turn Muck Rack from a simple search tool into your competitive advantage. Precision Targeting with Advanced Boolean Search A great pitch starts with a great recipient.

Your goal is to use Muck Rack to quickly identify and understand the media before you even begin drafting a pitch. Truly maximizing Muck Rack means mastering complex Boolean strings to filter a list of hundreds down to a handful of perfect contacts. Muck Rack’s The State of PR 2025 survey paints a picture of a profession in rapid transformation, where technology is reshaping workflows, media relations is under pressure, and deep cultural divides persist within organizations. Based on insights gleaned from 1,089 PR professionals, followed are some of the trends reshaping the industry in 2025: AI adoption in PR has been swift, with 77% of practitioners using tools like ChatGPT to assist with tasks like pitching, content creation, analytics, and reporting. Nearly six in ten rank AI and automation as their top strategic priority for the next five years.

Seventy-two percent of PR pros report declining journalist response rates, and 62% say their media lists are shrinking. Only 2% believe the work hasn’t become more challenging. The reasons are familiar: heightened competition for coverage, faster news cycles, smaller newsrooms, and broader economic and political pressures. In this environment, strong relationships, relevant pitches, and compelling, data-driven narratives offer the best chance of breaking through. Nearly half of practitioners surveyed said they pitched “more than 20” journalists for a single campaign (and 25% pitch over 50). Yet more than a third admit they have only a few prior relationships with the reporters they contact.

While most claim to personalize their outreach, three-quarters say personalization amounts to only tweaking a few sentences, and 13% change nothing but the greeting. This approach rarely delivers as journalists have made their desires for exclusivity and thoughtful curation clear. Muck Rack is the new standard in public relations software. Easily search for journalists, monitor news, and build reports. You can contact Muck Rack via e-mail, Twitter, Facebook, Linkedin, and Instagram. Tens of thousands of journalists rely on Muck Rack’s free tools to showcase their best work with automatically updated portfolios, analyze news or receive alerts about any topic, and measure the impact of published...

NOTE: For information about the pricing list check their website. For entrepreneurs, investors, and business professionals, Crunchbase is one of the most trusted platforms for discovering private companies, investors, funding rounds, and industry insights. Designed to help users make data-driven business decisions, Crunchbase offers access to millions of company profiles enriched with real-time data — empowering you to uncover opportunities, track growth, and analyze trends …

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