How Aws Is Transforming The Nfl With Sports Technology Amazon Web

Bonisiwe Shabane

-Nov 18, 2025, 7:38 AM

how aws is transforming the nfl with sports technology amazon web

Powered by AWS Machine Learning to create a better experience for fans, players, and teams. AWS powers the NFL's Digital Athlete, a injury prediction tool, that uses machine learning and AI to help identify when players are at an increased risk of injury. The Seattle Seahawks and AWS have created a winning partnership using data-driven insights across the franchise to analyze information across player acquisition, team and opponent scouting, and player health. The NFL uses AWS technology to take real-time insights and transform fan engagement to offer personalized experiences and content curation. The NFL and AWS tackled the hidden dynamics of punt and kickoff with Expected Return Yards to estimate yards a return will gain when the ball is caught. NEW YORK – Sept.

10, 2024 – The National Football League and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts, at any given moment of a play, the likelihood that a given defender will make a tackle, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball...

Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing... Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. A key component of the partnership renewal is the implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans. “Through our collaboration with AWS, we are continuously pushing the boundaries of what’s possible in football,” said Gary Brantley, chief information officer at the NFL. “By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production.

This season we’ll see an increase in operational efficiency as we begin to leverage AWS’s generative AI capabilities at NFL Media.” 🏈 The final London 🇬🇧 National Football League (NFL) game of the season is here. Learn more about how AWS is transforming the game. We're proud to partner with several NFL teams for the NFL International Games, delivering Sports Technology that helps enhance both athletic performance and fan engagement through Next Gen Stats, AI, and Cloud Computing. Our technology powers the modern game: - Real-time data tracking monitors player speed, route running, and separation - AI and machine learning models help predict and prevent injuries - Cloud infrastructure enables seamless scheduling,... https://go.aws/48C0PZQ #AWS #NextGenStats #SportsTechnology

Manager | People Leader | Driving Excellence in the workplace My thoughts and prayers go out to your contact centres today Senior Manager of Artificial Intelligence @ Amazon Web Services | Multiple AI Projects Real-time data tracking, AI-powered injury predictions, and a seamless cloud infrastructure provide instant analysis to fans and broadcasters around the world, showcasing the magic of the modern game. ADDING MULTIMEDIA National Football League and Amazon Web Services Expand Partnership to Further Shape the Future of Football NFL Media Implements Generative AI Tools to Boost Operational Efficiency

NEW YORK & SEATTLE--(BUSINESS WIRE)--The National Football League and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts, at any given moment of a play, the likelihood that a given defender will make a tackle, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball...

To view a video of Tackle Probability in action, please go to https://www.youtube.com/watch?v=wqvAiuC7d7U. Plus: Fastbreak.AI's Big Acquisition & Former NBA Player Buys Into Team He Played For • This week, the NFL and Amazon Web Services, an Amazon.com company, extended their long-term partnership. Since 2017, AWS has been powering and pioneering technology in the NFL to enhance the overall fan experience and bring innovative methods to teams across the league. One of the newest offerings is called Tackle Probability, a new AI-powered model that changes how we understand and analyze tackles in football. The partnership extension will also build upon several previous innovations including:

Next Gen Stats: Next Gen Stats are used by the league, broadcasters, partners, teams, coaches, scouts, and players. The NFL leverages AWS to help manage the scale, speed, and complexity of the enormous data set. The NFL also uses AWS’s machine learning capabilities to turn the tracking data into advanced statistics that help contextualize the action on the field. Digital Athlete: This cutting-edge injury recognition and analytics tool provides a complete view of an NFL player’s experience, using video and data from training, practice, and in-game action. AWS technology runs millions of simulations of specific in-game and practice scenarios to identify which players are at risk of injury, enabling coaches and training staff to develop individualized injury prevention, training, and recovery... NFL Big Data Bowl: The NFL annually hosts the Big Data Bowl powered by AWS, a crowd-sourced competition that challenges applicants to use data and technology to create new insights and make the game...

Amazon Web Services (AWS) Enhances NFL with AI and Data Science Getting an edge in the NFL, whether you're on the field or not, is what every player, coach and even fan tries to do. With the Super Bowl having come and gone, the 2023 NFL season comes to a close, and Amazon Web Services (AWS) couldn't be happier with how it improved the game. AI and data science techniques are used by every team in the league. From breaking down plays during games and practice to knowing which players are subject to more injuries throughout a season, technology can be used by all 32 teams to make sure they’re maximizing every... Julie Souza, head of sports global professional services at AWS, participates in a panel discussion during the Super Bowl LVIII Preview with Next Gen Stats Feb.

7, 2024, at Mandalay Bay Events Center in Las Vegas. "I’m excited about all of it," Julie Souza, head of sports, global professional services, at AWS, told Fox Business Digital ahead of this year's Super Bowl. The NFL is working with AWS’ machine learning to not just create new stats that everyone can use, but, more importantly, help improve player safety and health throughout the year. Digital Athlete, an injury prediction tool, was made available for all clubs in the NFL this season, and Souza was told by one Minnesota Vikings executive, "You can’t go back from this. This is only helping us make the game safer." Souza explained how she was on a panel with Los Angeles Rams rookie receiver Puka Nacua, who noted that when his coach looks at the Microsoft tablets that are used, he knows the coach...

"If a player is pushing off more with their left foot than their right foot," Souza said. "So, OK, you’re doing 500 reps with your left and only 300 on your right. We need to, in the weight room, figure out how to get you more balanced and things like that. So, everything in that sort of conditioning to identifying a load management question." AWS powers the world's most innovative leagues and teams Compete in the NFL Big Data Bowl, powered by AWS, and use real game data to build new AI-powered stats that shape the future of football.

Choose between two new competition tracks for 2025. Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey. AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season. Learn about the science—and art—behind finding “the one.” By relying on AWS Graviton2-powered EC2 instances, F1 has seen an 80% reduction in simulation time and lowered the cost of running these workloads by 30%.

The NFL and Amazon Web Services, Inc., an Amazon.com company, extended their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence and machine learning services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts the likelihood that a given defender will make a tackle at any given moment of a play, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball... Powered by AWS, the Next Gen Stats platform collects more than 500 million data points each season.

This data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics, to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing the action... Data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. The implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans is key component of the partnership. NFL Media has implemented Amazon Q Business, a generative AI-powered assistant, so users can ask questions and get answers to a wide range of questions. NFL Media has also launched a generative AI-powered research tool built on Amazon Bedrock that enables the production team to use natural language prompts to retrieve insights and relevant footage from plays throughout the... Check out what's clicking on FoxBusiness.com

Getting an edge in the NFL, whether you're on the field or not, is what every player, coach and even fan tries to do. With the Super Bowl having come and gone, the 2023 NFL season comes to a close, and Amazon Web Services couldn't be happier with how it improved the game. AI and data science techniques are used by every team in the league. From breaking down plays during games and practice to knowing which players are subject to more injuries throughout a season, technology can be used by all 32 teams to make sure they’re maximizing every... The National Football League (NFL) has further cemented its alliance with Amazon Web Services (AWS), heralding a new era of technological innovation in the sport. Their recently expanded partnership promises to reshape the way football is experienced both on and off the field, leveraging AWS's cutting-edge artificial intelligence (AI) and machine learning capabilities.

As part of this enhanced collaboration, AWS will significantly bolster its role in supporting the NFL's operations through a range of advanced AI tools and data analytics services. The goal is to enrich the fan experience and provide teams with deeper insights into game strategies and player performance. This initiative will see the integration of sophisticated predictive models that aim to offer real-time analyses and predictions, thereby transforming the traditional viewing experience. The partnership has led to Amazon introducing a new AI-powered feature for its Thursday Night Football broadcasts. This innovation will enable viewers to predict game plays and outcomes with unprecedented accuracy. By employing AWS's advanced algorithms, fans can now engage more deeply with the game, testing their predictions against real-time data and enhancing their overall enjoyment of the sport.

The NFL’s partnership with AWS and the launch of new AI-driven features are set to revolutionise the football viewing , not only by elevating the viewing experience but also by enhancing team strategies and... AI’s impact on fan experience looks set to be further enhanced following the launch of a new startup founded by former NFL agent and Nike executive, Scott Bouska. Using their proprietary AI prediction model, Field Vision aims to provide betting enthusiasts with cutting-edge tools to gain a competitive edge in their game predictions.

How Aws Is Transforming The Nfl With Sports Technology Amazon Web

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