Nfl Powered By Aws

Bonisiwe Shabane

-Nov 18, 2025, 7:42 AM

Powered by AWS Machine Learning to create a better experience for fans, players, and teams. AWS powers the NFL's Digital Athlete, a injury prediction tool, that uses machine learning and AI to help identify when players are at an increased risk of injury. The Seattle Seahawks and AWS have created a winning partnership using data-driven insights across the franchise to analyze information across player acquisition, team and opponent scouting, and player health. The NFL uses AWS technology to take real-time insights and transform fan engagement to offer personalized experiences and content curation. The NFL and AWS tackled the hidden dynamics of punt and kickoff with Expected Return Yards to estimate yards a return will gain when the ball is caught. NEW YORK – Sept.

10, 2024 – The National Football League and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts, at any given moment of a play, the likelihood that a given defender will make a tackle, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball...

Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing... Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. A key component of the partnership renewal is the implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans. “Through our collaboration with AWS, we are continuously pushing the boundaries of what’s possible in football,” said Gary Brantley, chief information officer at the NFL. “By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production.

This season we’ll see an increase in operational efficiency as we begin to leverage AWS’s generative AI capabilities at NFL Media.” Plus: Fastbreak.AI's Big Acquisition & Former NBA Player Buys Into Team He Played For • This week, the NFL and Amazon Web Services, an Amazon.com company, extended their long-term partnership. Since 2017, AWS has been powering and pioneering technology in the NFL to enhance the overall fan experience and bring innovative methods to teams across the league. One of the newest offerings is called Tackle Probability, a new AI-powered model that changes how we understand and analyze tackles in football. The partnership extension will also build upon several previous innovations including:

Next Gen Stats: Next Gen Stats are used by the league, broadcasters, partners, teams, coaches, scouts, and players. The NFL leverages AWS to help manage the scale, speed, and complexity of the enormous data set. The NFL also uses AWS’s machine learning capabilities to turn the tracking data into advanced statistics that help contextualize the action on the field. Digital Athlete: This cutting-edge injury recognition and analytics tool provides a complete view of an NFL player’s experience, using video and data from training, practice, and in-game action. AWS technology runs millions of simulations of specific in-game and practice scenarios to identify which players are at risk of injury, enabling coaches and training staff to develop individualized injury prevention, training, and recovery... NFL Big Data Bowl: The NFL annually hosts the Big Data Bowl powered by AWS, a crowd-sourced competition that challenges applicants to use data and technology to create new insights and make the game...

ADDING MULTIMEDIA National Football League and Amazon Web Services Expand Partnership to Further Shape the Future of Football NFL Media Implements Generative AI Tools to Boost Operational Efficiency NEW YORK & SEATTLE--(BUSINESS WIRE)--The National Football League and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football.

The Tackle Probability ML model predicts, at any given moment of a play, the likelihood that a given defender will make a tackle, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball... To view a video of Tackle Probability in action, please go to https://www.youtube.com/watch?v=wqvAiuC7d7U. The NFL and Amazon Web Services have extended the length and expanded the scope of their partnership, introducing generative AI functionality among their collaborative projects. The pair have co-developed two uses of gen AI for internal efficiency at NFL Media. The first uses Amazon Q Business, an automated assistant that facilitates access to business intelligence and production knowledge using natural language prompts.

The other relies on Amazon Bedrock for easy retrieval of insights and video footage storied in the Next Gen Stats dataset. “It's not replacing the decision-making process of people, but it's exposing these things much faster, so we can be much more responsive as a business,” said NFL Deputy CIO Aaron Amendolia, explaining that the... Both will be used to help employees produce more and better content across its properties, ranging from NFL Network and NFL Films to digital platforms such as the website, app and social media. Production assistants will be spared countless hours of manual tasks, such as watching video to tag plays, “freeing up that human time to spend it back on the most valuable activities,” Amendolia said. The gen AI will thus serve fans through a human intermediary, rather than be directly fan-facing -- but those types of projects are in development. Amendolia didn’t put a specific timetable other than to say it could be “soon” but also only “when it’s right for the brand.” Quality control is essential.

AI in sports transforms the NFL with over 500 million data points per season. Learn how AI is revolutionizing America's favorite game and shaping its future. For 20 years, Paul struggled to balance his home life with fast-moving leadership roles at Dell, Amazon, and Microsoft, where he led a team of progressive HR, procurement, and legal trailblazers to launch Microsoft’s... Editor-in-Chief - ex Microsoft, Amazon, Dell In the high-stakes world of professional football, the NFL is leveraging AI in sports to tackle its most pressing challenges. Artificial intelligence is reshaping America's favorite game from player safety to fan engagement.

And AI in sports is now revolutionizing everything about football: how the game is played, watched, analyzed, and managed. The NFL faces a myriad of challenges that are common to other sports leagues. Player safety and injury prevention remain paramount concerns, with the long-term effects of concussions and other injuries continually under scrutiny. The NFL has responded with transparency about injury rates and efforts toward minimizing them; the league reported 700 fewer missed games due to injuries in 2023 compared to 2022. Discover how the NFL uses AWS technology to transform fan engagement, offering personalized experiences and real-time insights through a cutting-edge data platform. When Paul Ballew became Chief Data & Analytics Officer at the National Football League (NFL) in 2021, one of his key priorities was to develop a unified view of the League’s fans across disparate...

Now, that vision is a reality—enabling personalized fan experiences at an unprecedented scale. At the heart of the NFL’s fan data initiative is a cloud-based ecosystem built on Amazon Web Services (AWS). The platform integrates a staggering 90 billion rows of fan data, with over 250 dimensions per fan, ingesting thousands of daily data feeds. “If you think about the journey of bringing together legacy data, it’s extremely challenging,” says Ballew. “We had to stitch together disparate data silos from the teams, Leagues, partners – dealing with a lack of standards, governance, and privacy requirements. It’s been hard, but we’ve pulled it off in an unprecedented way.”

The key, Ballew explains, was eschewing traditional one-size-fits-all approaches in favor of an open, composable ecosystem designed for flexibility and scale. The NFL has launched NFL Pro’s Fantasy AI Assistant, a new tool for NFL+ Premium users that delivers real-time, personalized fantasy insights. Powered by AWS AI and Next Gen Stats, it uses Amazon Bedrock models to analyze matchups, injuries, and player data to help fans with start/sit calls and waiver picks. It’s available now on NFL Pro as well. Never miss an update! Download our app now.

The NFL has announced the launch of NFL Pro's Fantasy AI Assistant, a new digital experience that delivers personalized fantasy football insights powered by AWS AI, Next Gen Stats, and NFL Fantasy data. It is available exclusively to NFL+ Premium subscribers; sign up for an NFL+ Premium account today to get access. Built in collaboration with the AWS Generative AI Innovation Center, the Fantasy AI Assistant employs a multi-agent architecture leveraging Amazon Bedrock foundation models to orchestrate specialized agents for data retrieval, analysis, insight generation and... This architecture enables the product to reason across multiple data sources to deliver accurate, contextual answers in real time. Combined with Next Gen Stats performance data, real-time player news, and matchup analysis, the Fantasy AI Assistant provides instant, data-driven recommendations that help users: The Fantasy AI Assistant feature helps fans make smarter, faster lineup decisions every week of the season.

Fans can ask natural language questions such as "Who should I start this week?" or "Who would you rather have for the rest of the season?" and receive tailored insights that account for key... Fans can experience the new Fantasy AI Assistant today by visiting NFL Pro on desktop or mobile web and logging in with their NFL account credentials. This addition joins a growing suite of NFL Pro features available to NFL+ Premium subscribers, including pregame and postgame Insights, All-22 coaches film, and advanced Next Gen Stats data. Get more information on how to get the most out of your NFL Pro experience here.

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