Amazon Web Services Aws Transforms Nfl Experience

Learn how the NFL used Amazon QuickSight and Amazon Q Business to launch interactive dashboards and a conversational chatbot to give fans unprecedented access to the analytics that power the NFL Scouting Combine and... The National Football League (NFL) set out to reimagine how fans experience the NFL Scouting Combine and NFL Draft—moving beyond static trackers to deliver near real-time, interactive insights. Working with Amazon Web Services (AWS), the NFL transformed internal analytics models into Combine IQ, a live dashboard fans can use to better understand athlete performance. Following the success of Combine IQ, the NFL and AWS teamed up to launch Draft IQ, which gives fans access to player data and team draft boards updated every three minutes. Fans can query Draft IQ directly using Draft IQ Assistant, an AI-powered chatbot trained on football-specific language. Over the course of the Combine and Draft, more than 1 million fans engaged with these tools, which handled tens of thousands of concurrent queries flawlessly and raised the bar for fan innovation.

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is committed to delivering new and innovative experiences that keep fans connected to the game year-round. Whether it’s the excitement of game day, the intensity of the NFL Scouting Combine, or the drama of the NFL Draft, the league is constantly exploring ways for fans to engage and experience the... Historically, fans interested in the outcome of the Combine and Draft could follow the action on NFL.com, but only through static trackers that listed results after they happened. “What we lacked was a rich, analytically driven experience where fans could interact with the data themselves—whether that’s understanding player performance or getting a glimpse into their team’s draft strategy,” said Mike Band, senior...

NEW YORK – Sept. 10, 2024 – The National Football League and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts, at any given moment of a play, the likelihood that a given defender will make a tackle, helping to quantify which defenders are the most reliable tacklers and...

Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball... Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing... Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. A key component of the partnership renewal is the implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans. “Through our collaboration with AWS, we are continuously pushing the boundaries of what’s possible in football,” said Gary Brantley, chief information officer at the NFL.

“By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production. This season we’ll see an increase in operational efficiency as we begin to leverage AWS’s generative AI capabilities at NFL Media.” The NFL and Amazon Web Services have extended the length and expanded the scope of their partnership, introducing generative AI functionality among their collaborative projects. The pair have co-developed two uses of gen AI for internal efficiency at NFL Media. The first uses Amazon Q Business, an automated assistant that facilitates access to business intelligence and production knowledge using natural language prompts. The other relies on Amazon Bedrock for easy retrieval of insights and video footage storied in the Next Gen Stats dataset.

“It's not replacing the decision-making process of people, but it's exposing these things much faster, so we can be much more responsive as a business,” said NFL Deputy CIO Aaron Amendolia, explaining that the... Both will be used to help employees produce more and better content across its properties, ranging from NFL Network and NFL Films to digital platforms such as the website, app and social media. Production assistants will be spared countless hours of manual tasks, such as watching video to tag plays, “freeing up that human time to spend it back on the most valuable activities,” Amendolia said. The gen AI will thus serve fans through a human intermediary, rather than be directly fan-facing -- but those types of projects are in development. Amendolia didn’t put a specific timetable other than to say it could be “soon” but also only “when it’s right for the brand.” Quality control is essential. Behind every gravity-defying catch and over-the-top tackle, a team of engineers and data scientists work tirelessly to bring National Football League (NLF) fans closer to the on-field action.

One of the latest NFL analytics implementations is a sophisticated generative AI system built on Amazon Web Services (AWS). Its creation and deployment is one of the most complex engineering accomplishments in sports media to streamline query and search of media assets to exacting specifications. How does the NFL take more than a century’s worth of football history, millions of video clips, and an ever-growing archive of statistics as inputs to a system that can respond to conversational queries... This is the puzzle that NFL’s technical team, in collaboration with AWS, set out to solve. From developing advanced machine learning models to creating intuitive user interfaces, the journey to build a system to provide this capability was as arduous and demanding as any fourth-quarter drive. In this blog post, we break down the X’s and O’s of this engineering achievement, demonstrating how the NFL tackles big data challenges head-on.

The NFL’s journey into a generative AI-powered content management didn’t start on a whim. It was born of necessity, driven by the sheer volume of data the league accumulated over its storied 100-year history. Imagine navigating a digital labyrinth containing millions of video clips, countless audio snippets, an ocean of statistics, and an ever-growing collection of fan-generated social media content. This is the reality of the NFL’s media asset management (MAM) system—a treasure trove of content that is both a goldmine and a challenge for content creators. The NFL has amassed an unimaginable volume of facts, stats, game day coverage, athlete press interviews, and media assets over the last 100 years, including millions of audio and video clips, as well as... Any play of substance merits capture from various viewing angles, such that the NFL’s impressive asset library continues to grow rapidly.

It even includes social media clips generated by fans. If roughly half of a game’s plays are consequential, that’s around 75 plays per game, and the average NFL season encompasses 272 games. This means the NFL feeds more than 20,000 plays captured from multiple angles into its library each season. Matt Swensson, SVP Product and Technology at the NFL, paints a vivid picture of the challenge: “Until now, our teams needed to perform extensive pre-research to find the media assets they needed. It was like trying to find a specific play in a hundred years’ worth of game footage—which is time-consuming and often challenging.” 🏈 The final London 🇬🇧 National Football League (NFL) game of the season is here.

Learn more about how AWS is transforming the game. We're proud to partner with several NFL teams for the NFL International Games, delivering Sports Technology that helps enhance both athletic performance and fan engagement through Next Gen Stats, AI, and Cloud Computing. Our technology powers the modern game: - Real-time data tracking monitors player speed, route running, and separation - AI and machine learning models help predict and prevent injuries - Cloud infrastructure enables seamless scheduling,... https://go.aws/48C0PZQ #AWS #NextGenStats #SportsTechnology Manager | People Leader | Driving Excellence in the workplace My thoughts and prayers go out to your contact centres today

Senior Manager of Artificial Intelligence @ Amazon Web Services | Multiple AI Projects Real-time data tracking, AI-powered injury predictions, and a seamless cloud infrastructure provide instant analysis to fans and broadcasters around the world, showcasing the magic of the modern game. The NFL and Amazon Web Services, Inc., an Amazon.com company, extended their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence and machine learning services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts the likelihood that a given defender will make a tackle at any given moment of a play, helping to quantify which defenders are the most reliable tacklers and...

Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball... Powered by AWS, the Next Gen Stats platform collects more than 500 million data points each season. This data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics, to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing the action... Data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. The implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans is key component of the partnership. NFL Media has implemented Amazon Q Business, a generative AI-powered assistant, so users can ask questions and get answers to a wide range of questions.

NFL Media has also launched a generative AI-powered research tool built on Amazon Bedrock that enables the production team to use natural language prompts to retrieve insights and relevant footage from plays throughout the... Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), and the National Football League (NFL) today announced a new partnership with a goal of advancing player health and safety using AWS’s unmatched portfolio of services and expertise. Building on the existing Next Gen Stats (NGS) partnership, and as the NFL marks its 100th season, AWS and the NFL will innovate together to shape the future of football. The partnership aims to leverage AWS’s artificial intelligence (AI) and machine learning (ML) services to provide a deeper and more profound understanding of the game than ever before, making transformational change possible in football,... The NFL and AWS will develop new tools and generate deeper and better-informed insights into player injuries, specifically the impact of a variety of factors such as game rules, equipment, and rehabilitation and recovery...

Over time, the collaboration aims to also build the capability to predict the risk of player injuries before they happen. “The NFL is committed to reimagining the future of football,” said NFL Commissioner Roger Goodell. “When we apply next-generation technology to advance player health and safety, everyone wins – from players to clubs to fans. The outcomes of our collaboration with AWS – and what we will learn about the human body and how injuries happen – could reach far beyond football. As we look ahead to our next 100 seasons, we’re proud to partner with AWS in that endeavor.” “By leveraging the breadth and depth of AWS services, the NFL is growing its leadership position in driving innovation and improvements in health and player safety, which is good news not only for NFL...

“This partnership represents an opportunity for the NFL and AWS to develop new approaches and advanced tools to prevent injury, both in and potentially beyond football.” This expanded relationship between the NFL and AWS, the world’s leading cloud, addresses one of the league’s most important priorities – working to develop the technologies and solutions to improve player health and safety. With AWS, the league will be able to securely speed the gathering and application of data-based insights using scalable computer simulation and modeling. AWS and the NFL will use AWS’s analytics and ML services, including the Amazon ML Solutions Lab (AWS’s Machine Learning Professional Services program) and Amazon SageMaker, which enables data scientists and developers to quickly...

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