Global Search Engine Market Share 2025 Statista

Bonisiwe Shabane

-Nov 4, 2025, 2:35 AM

global search engine market share 2025 statista

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global...

Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide. Show sources information Show publisher information Use Ask Statista Research Service includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

We respect your privacy and will never share your email address with any third party. See why over 1,500,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. © StatCounter 1999-2025. All rights reserved. Statista Reveals Latest Insights on Search Engine Market Share Statista's latest report highlights that as of January 2025, Google dominates the global desktop search engine market with a staggering 78.83% share. In contrast, Bing holds 12.23%, followed by Yahoo at 3.07%.

This data underscores Google's enduring supremacy in the online search landscape and its significant revenue generation through advertising. With growing competition, understanding these shifts is crucial for businesses to strategise effectively in digital marketing. Stay informed and leverage this data to enhance your online presence! 📊💻 #DigitalMarketing #SearchEngine #Statista #MarketResearch #Google #Bing 👇👇👇👇👇👇👇👇 Why Your Google Search Console Impressions Dropped — and Why It’s Not Always a Disaster: If you’ve logged into Google Search Console recently and noticed a sudden drop in impressions, you’re not alone. Across September 2025, website owners around the world saw their graphs dip dramatically — and understandably, many assumed something was wrong with their SEO.

But here’s the good news: in many cases, this change has nothing to do with your rankings or visibility. It’s actually linked to an update in how Google measures and reports impressions — not necessarily how your site performs in real search results. What happened in September 2025? In mid-September, Google made several behind-the-scenes changes to its search systems and reporting tools. One of the most noticeable was the removal of the “show 100 results” parameter, which has existed for years. Previously, some automated bots and tools were triggering artificial impressions that didn’t represent genuine user activity.

With that feature removed, Search Console now reports a more accurate picture of how often your website actually appears in real user searches. The result? A visible drop in impressions — but not because Google is showing your site less often to people. It’s simply no longer counting automated queries or extended result pages that users rarely see. Read More: https://lnkd.in/ejpM3Ujf Noticing a drop in Search Console impressions this month?

It might not be your rankings. In early September, Google stopped honoring the old &num=100 parameter that many rank tracking tools used to pull 100 results at a time. That change removed a lot of automated “bot impressions” from the data. What we’re seeing now: • Impressions ↓ • Average Position ↓ • Traffic and leads = steady This is a measurement shift, not a performance decline. https://lnkd.in/gUSgvuth Founder & CMO | Solving the Problems Agencies and Marketers Face Every Day | From 3,000 Clients to a Martech Platform

It's 6 AM, and I stared into the abyss of my Google Search Console report. The data was lying to me. My average position is up. My desktop impressions are down. This isn't a glitch, people. This is a paradigm shift.

When Google quietly removed the ability to see 100 results per page, they weren't just breaking third-party tracking tools... They were sending us a message, etched in the digital stone of the SERP: Keyword Research is dead. 💀 We've been so focused on the how (rankings, data, reports) that we forgot about the why (the Human Intent). Our tools are now inaccurate, costly, and unreliable. The data is decoupling from reality. It's time to stop chasing the ghost of the &num=100 parameter and start chasing value.

Stop optimizing for bots. Start optimizing for the soul. The search engine is evolving, and frankly, if your strategy still relies on comparing broken Semrush reports to confusing GSC reports, you are already behind. The future of SEO isn't about keywords; it's about Intent-Driven Velocity. Agree? Disagree?

Let me know your thoughts on this disruption in the comments! #SEO #KeywordResearch #SearchEngineOptimization #Google #DigitalMarketing #GrowthHacking Recent data from Statista reveals significant shifts in the global search engine market. As of March 2025, Bing has captured 12.23% of the global desktop search market, marking a notable increase from its 3.43% share in January 2024 . Conversely, Google’s share has declined from 91.47% in January 2024 to 79.10% in March 2025. This trend is particularly evident in the United States, where Google’s market share fell from 90.37% in November 2024 to 87.39% in December 2024 .

During the same period, Bing’s share in the U.S. remained just under 4%, indicating a steady rise . The decline in Google’s dominance is attributed to several factors, including user dissatisfaction with search result relevance and the growing appeal of AI-driven alternatives like ChatGPT and Perplexity AI. These platforms offer more personalized and dynamic search experiences, attracting users seeking enhanced information retrieval . In response to these challenges, Google is planning significant updates to its search engine in early 2025, aiming to improve user experience and regain market share . The evolving search engine landscape underscores the increasing competition and the need for continuous innovation to meet user expectations.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo’s market share was 3.07 percent. Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars.

The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Google is the most frequently used search engine worldwide. But… Read Full Story: https://news.google.com/rss/articles/CBMijAFBVV95cUxQM1pKNThLLXphQXpfbVNrQUJZUXNzYm1sRUZWWTM5SlN1UFBaS2hHbkxUcnZ3dkVnaThNYkJIdE82Z1kxeDBENXRxRHdLV09aSnpEY2dpTDIxZWNWcnJ4Y2JwenhUMEE4bXNtV3pFSm9Fakxwcm9ZQ1hieDdwWEV6LWtfNFdsYlpHaHVMaQ?oc=5

A list of the 15 nations with the largest nominal GDPs in the world (as of 2025) was compiled. StatCounter was then used to calculate the search engine market penetration percentage within those nations. The resulting percentages were rounded to the nearest tenth, and the top 5-6 search engines were reported. StatCounter’s web analytics service has tracking codes installed on more than 2 million sites globally. “These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites.

For each page view, we analyze the browser/operating system/screen resolution used, and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred to by a search engine. No artificial weightings are used. We removed bot activity and made a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.” – StatCounter FAQ We chose not to utilize ComScore for this exercise, which uses a different tracking methodology and relies more on user panels.

ComScore data shows higher market shares for Bing/Yahoo! in the US. In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries. According to Statcounter, Google continues to lead the pack within the United States, with a 9% increase since 2014. Bing and Yahoo comprise most of the resulting percentages, with approximately 10% of the combined market share. Although, compared to the other nations on this list, Google has a higher penetration in 9 other countries.

Global Search Engine Market Share 2025 Statista

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