Search Engine Market Share Worldwide Statcounter Global Stats

Bonisiwe Shabane

-Nov 4, 2025, 2:35 AM

search engine market share worldwide statcounter global stats

We respect your privacy and will never share your email address with any third party. See why over 1,500,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. © StatCounter 1999-2025. All rights reserved. A list of the 15 nations with the largest nominal GDPs in the world (as of 2025) was compiled. StatCounter was then used to calculate the search engine market penetration percentage within those nations.

The resulting percentages were rounded to the nearest tenth, and the top 5-6 search engines were reported. StatCounter’s web analytics service has tracking codes installed on more than 2 million sites globally. “These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites. For each page view, we analyze the browser/operating system/screen resolution used, and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred to by a search engine.

No artificial weightings are used. We removed bot activity and made a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.” – StatCounter FAQ We chose not to utilize ComScore for this exercise, which uses a different tracking methodology and relies more on user panels. ComScore data shows higher market shares for Bing/Yahoo! in the US.

In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries. According to Statcounter, Google continues to lead the pack within the United States, with a 9% increase since 2014. Bing and Yahoo comprise most of the resulting percentages, with approximately 10% of the combined market share. Although, compared to the other nations on this list, Google has a higher penetration in 9 other countries. In China, Google has been eliminated from the top 4 search engines, compared to ranking in the top 4, with 1.5% of the market share in 2020. Search engine Baidu takes the lion’s share in China at nearly 53%, compared to 70% in 2020.

Yahoo! continues to demonstrate a strong presence in Japan. There has also been growth in search engines that were not ranking in 2020, including Naver – which now has the second-highest search engine market share in South Korea. As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent.

While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global... Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company.

As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide. Show sources information Show publisher information Use Ask Statista Research Service includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution Want to learn more about search engine market share? I’ve got you covered. In this post, I’ll reveal the market share of each of the world’s leading search engines this year globally, by region, and by device.

Plus, I’ll also show you how that market share has changed over time, so you can see which search engines are still growing and which are losing ground. Note: We’ve used StatCounter’s dataset for this post. Market share estimates are based on search engine referrals. Billions of page clicks referred by search engines were recorded via a tracking code installed on 1.5 million websites and used to estimate market share. Let’s start by looking at the top 10 search engines by market share globally, across all devices (as of 2024). 2009 - 2024 | | All devices | Count elements | Count elements

With the rise of AI-powered assistants, privacy-focused browsing, and visual discovery platforms, the way users interact with search engines has fundamentally shifted. But even with new players emerging, a few giants still dominate global internet queries. In this article, we explore the top 10 most used search engines in 2025, backed by the latest market share data, regional trends, and real user insights. Whether you’re an SEO strategist, marketer, or just curious about the evolving web, this list will help you understand where the majority of global search traffic flows today. 📊 Data Sources: StatCounter Global Stats, Similarweb, DataReportal, Ahrefs, and internal industry tracking. Note: Market share percentages are based on data from April 2025 and may vary slightly depending on the source.

This article was generated and humanized by SurgeGraph Vertex to bypass AI detection. Try the same AI Humanizer for free! Ready to conquer the SEO landscape of 2025? Understanding how people search is your key to victory. We’ll equip you with the latest search engine statistics, from market share to regional trends, so you can refine your strategies and reach your audience effectively. Let’s dive into the insights and numbers.

Search engine statistics offer a crucial window into human behavior in our increasingly digital world. They reveal what internet users seek and how they interact with search results. With 99,000 searches conducted every second, these statistics illuminate trends and shifts in user behavior, making them essential for anyone aiming to understand the digital landscape. These seemingly bland figures provide powerful lessons and insights into the vast universe of online search behavior. These figures are vital for informing Search Engine Optimization (SEO) tactics and marketing strategies. Understanding the current market share distribution among major search engines is crucial to grasping the ever-changing dynamics of the digital landscape.

Google maintains a commanding lead over its competitors. With over 89.74% of internet searches conducted on its platform, Google dominates the search engine industry. Google may dominate the search engine market, but knowing the search market share can be helpful — especially if you’re an ecommerce store owner looking to rank for certain countries or devices. When people say “optimize for search engines,” Google is always the first search engine that comes to mind. Newsflash: There are other search engines out there, too. These top search engines receive tons of traffic… but they don’t always appear as popular as Google.

Let’s do a deep dive into the overall search engine market share and how it looks based on regions, counties, and the world. Joseph D'Souza founded ElectroIQ in 2010 as a personal project to share his insights and…... | See full bio Rohan Jambhale is a senior editor at Smartphone Thoughts. He specializes in digital marketing, SEO,…... | See full bio

Search Engine Statistics: The gateway to the Internet is a search engine, without which no one can do anything on the “Internet of things”. For a decade, Google has been the leading search engine worldwide. Apart from Google, Yandex, Bing, Yahoo!, Baidu, DuckDuckGo, etc are other leading platforms. From searching to obtaining information, comparing, advertising, going to websites, and discovering content, these platforms have become a part of our lives. These platforms are used in desktops, and every digital device is blessed with modern technology. By reading these Search Engine Statistics, we come to know that no one in the market will beat Google.

According to Search Engine Statistics 2023, Google was the most preferred platform resulting in 85% of usage share. Yahoo! And Bing were other top trending search engines in the USA with 27% and 23% usage rates respectively. We respect your privacy and will never share your email address with any third party. See why over 1,500,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. © StatCounter 1999-2025.

Search Engine Market Share Worldwide Statcounter Global Stats

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