University of Kwazulu-Natal

Global Search Engine Desktop Market Share 2025 Statista

Bonisiwe Shabane
-
global search engine desktop market share 2025 statista

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S.

dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent.

As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo. Show sources information Show publisher information Use Ask Statista Research Service

desktop only; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution We respect your privacy and will never share your email address with any third party. See why over 1,500,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. © StatCounter 1999-2025. All rights reserved. In the first quarter of 2025, global usage of search engines experienced a slight decline, reaching a rate of **** percent.

Despite not substantial, this is the lowest value registered since the start of the analyzed period. Show sources information Show publisher information Use Ask Statista Research Service respondents who use search engines monthly For 2023, the data only includes responses from people aged 16 to 64. Starting in 2024, data include responses from people older than 16 years old. The source does not provide the number of respondents.

Search engine usage worldwide Q1 2025, by country In April 2025, Google accounted for ***** percent of the desktop search market in the United States. This is one of the the engine's lowest shares registered through this device so far. Meanwhile, Microsoft's Bing ranked second, with a share of around ***** percent in the country, and also among the highest quotas registered by the engine in desktops so far. Show sources information Show publisher information Use Ask Statista Research Service data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

Search engine market share Asia Sep 2025 Leading internet search engines for mobile devices in Poland 2025 Statista Reveals Latest Insights on Search Engine Market Share Statista's latest report highlights that as of January 2025, Google dominates the global desktop search engine market with a staggering 78.83% share. In contrast, Bing holds 12.23%, followed by Yahoo at 3.07%. This data underscores Google's enduring supremacy in the online search landscape and its significant revenue generation through advertising. With growing competition, understanding these shifts is crucial for businesses to strategise effectively in digital marketing.

Stay informed and leverage this data to enhance your online presence! 📊💻 #DigitalMarketing #SearchEngine #Statista #MarketResearch #Google #Bing 👇👇👇👇👇👇👇👇 Why Your Google Search Console Impressions Dropped — and Why It’s Not Always a Disaster: If you’ve logged into Google Search Console recently and noticed a sudden drop in impressions, you’re not alone. Across September 2025, website owners around the world saw their graphs dip dramatically — and understandably, many assumed something was wrong with their SEO. But here’s the good news: in many cases, this change has nothing to do with your rankings or visibility. It’s actually linked to an update in how Google measures and reports impressions — not necessarily how your site performs in real search results.

What happened in September 2025? In mid-September, Google made several behind-the-scenes changes to its search systems and reporting tools. One of the most noticeable was the removal of the “show 100 results” parameter, which has existed for years. Previously, some automated bots and tools were triggering artificial impressions that didn’t represent genuine user activity. With that feature removed, Search Console now reports a more accurate picture of how often your website actually appears in real user searches. The result?

A visible drop in impressions — but not because Google is showing your site less often to people. It’s simply no longer counting automated queries or extended result pages that users rarely see. Read More: https://lnkd.in/ejpM3Ujf Noticing a drop in Search Console impressions this month? It might not be your rankings. In early September, Google stopped honoring the old &num=100 parameter that many rank tracking tools used to pull 100 results at a time.

That change removed a lot of automated “bot impressions” from the data. What we’re seeing now: • Impressions ↓ • Average Position ↓ • Traffic and leads = steady This is a measurement shift, not a performance decline. https://lnkd.in/gUSgvuth Founder & CMO | Solving the Problems Agencies and Marketers Face Every Day | From 3,000 Clients to a Martech Platform It's 6 AM, and I stared into the abyss of my Google Search Console report. The data was lying to me.

My average position is up. My desktop impressions are down. This isn't a glitch, people. This is a paradigm shift. When Google quietly removed the ability to see 100 results per page, they weren't just breaking third-party tracking tools... They were sending us a message, etched in the digital stone of the SERP: Keyword Research is dead.

💀 We've been so focused on the how (rankings, data, reports) that we forgot about the why (the Human Intent). Our tools are now inaccurate, costly, and unreliable. The data is decoupling from reality. It's time to stop chasing the ghost of the &num=100 parameter and start chasing value. Stop optimizing for bots. Start optimizing for the soul.

The search engine is evolving, and frankly, if your strategy still relies on comparing broken Semrush reports to confusing GSC reports, you are already behind. The future of SEO isn't about keywords; it's about Intent-Driven Velocity. Agree? Disagree? Let me know your thoughts on this disruption in the comments! #SEO #KeywordResearch #SearchEngineOptimization #Google #DigitalMarketing #GrowthHacking

In May 2025, Google led the European desktop search market, holding a market share of around 77.93 percent. Its biggest worldwide competitor Bing accounted for 11.7 percent of the European desktop search market. Meanwhile, Yandex's mobile market share in Europe was 5.52 percent. Show sources information Show publisher information Use Ask Statista Research Service desktop only; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution Search engine market share Asia Sep 2025

Leading search engines in Belgium 2018-2025, by market share As of January 2025, the Russian search engine Yandex had a global market share of **** percent. Despite registering some of its highest worldwide reach and an increasing uptake, this is not a significant share compared to the dominance of Google. However, in Russia itself, Yandex has a much greater share of the search engine market. Show sources information Show publisher information Use Ask Statista Research Service includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

The source does not specify the date of publication. The release date given is the date of access. Search engine market share Asia Sep 2025 As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo’s market share was 3.07 percent. Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided.

People Also Search

As Of March 2025, Google Represented 79.1 Percent Of The

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent eac...

Dollars. The Company Has Also Expanded Its Services To Mail,

dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some ext...

As Of The Last Quarter Of 2023, More Than 63

As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end o...

Desktop Only; Data Is Based On StatCounter Tracking Environment; Wider

desktop only; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution We respect your privacy and will never share your email address with any third party. See why over 1,500,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. © StatCounter 1999-...

Despite Not Substantial, This Is The Lowest Value Registered Since

Despite not substantial, this is the lowest value registered since the start of the analyzed period. Show sources information Show publisher information Use Ask Statista Research Service respondents who use search engines monthly For 2023, the data only includes responses from people aged 16 to 64. Starting in 2024, data include responses from people older than 16 years old. The source does not pr...