Aws X Nfl

Bonisiwe Shabane

-Oct 29, 2025, 7:32 PM

Powered by AWS Machine Learning to create a better experience for fans, players, and teams. AWS powers the NFL's Digital Athlete, a injury prediction tool, that uses machine learning and AI to help identify when players are at an increased risk of injury. The Seattle Seahawks and AWS have created a winning partnership using data-driven insights across the franchise to analyze information across player acquisition, team and opponent scouting, and player health. The NFL uses AWS technology to take real-time insights and transform fan engagement to offer personalized experiences and content curation. The NFL and AWS tackled the hidden dynamics of punt and kickoff with Expected Return Yards to estimate yards a return will gain when the ball is caught. NEW YORK – Sept.

10, 2024 – The National Football League and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts, at any given moment of a play, the likelihood that a given defender will make a tackle, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball...

Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing... Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. A key component of the partnership renewal is the implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans. “Through our collaboration with AWS, we are continuously pushing the boundaries of what’s possible in football,” said Gary Brantley, chief information officer at the NFL. “By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production.

This season we’ll see an increase in operational efficiency as we begin to leverage AWS’s generative AI capabilities at NFL Media.” The NFL and Amazon Web Services, Inc., an Amazon.com company, extended their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence and machine learning services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts the likelihood that a given defender will make a tackle at any given moment of a play, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball...

Powered by AWS, the Next Gen Stats platform collects more than 500 million data points each season. This data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics, to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing the action... Data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. The implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans is key component of the partnership. NFL Media has implemented Amazon Q Business, a generative AI-powered assistant, so users can ask questions and get answers to a wide range of questions. NFL Media has also launched a generative AI-powered research tool built on Amazon Bedrock that enables the production team to use natural language prompts to retrieve insights and relevant footage from plays throughout the...

Compete in the NFL Big Data Bowl, powered by AWS, and use real game data to build new AI-powered stats that shape the future of football. Choose between two new competition tracks for 2025. The NFL Big Data Bowl is an annual sports analytics contest from NFL Football Operations that invites everyone from college students to data pros to evolve how the NFL uses advanced analytics. In its 8th year, this year's competition focuses on predicting player movement and is open through December 2025. Follow these three steps for the best submission. Enter the 2026 NFL Big Data Bowl competition, and get ready to start building.Choose from two tracks:Leaderboard Track: Build the most accurate movement-prediction model, tested on plays from future games.

Sign up for Leaderboard TrackData Visualization Track: Tell the story through compelling visuals, tools, or interactive experiences. Your guide to the NFL Big Data Bowl competition: expert submission tips, track options, and AWS tools to get started. The NFL and Amazon Web Services have extended the length and expanded the scope of their partnership, introducing generative AI functionality among their collaborative projects. The pair have co-developed two uses of gen AI for internal efficiency at NFL Media. The first uses Amazon Q Business, an automated assistant that facilitates access to business intelligence and production knowledge using natural language prompts. The other relies on Amazon Bedrock for easy retrieval of insights and video footage storied in the Next Gen Stats dataset.

“It's not replacing the decision-making process of people, but it's exposing these things much faster, so we can be much more responsive as a business,” said NFL Deputy CIO Aaron Amendolia, explaining that the... Both will be used to help employees produce more and better content across its properties, ranging from NFL Network and NFL Films to digital platforms such as the website, app and social media. Production assistants will be spared countless hours of manual tasks, such as watching video to tag plays, “freeing up that human time to spend it back on the most valuable activities,” Amendolia said. The gen AI will thus serve fans through a human intermediary, rather than be directly fan-facing -- but those types of projects are in development. Amendolia didn’t put a specific timetable other than to say it could be “soon” but also only “when it’s right for the brand.” Quality control is essential. The NFL and Amazon Web Services (AWS) are partnering in an effort to transform player health and safety using cloud computing, machine learning and artificial intelligence (AI).

Together, the NFL and AWS are innovating to shape the future of football. The partnership combines the NFL's extensive set of game data with AWS technologies to provide a deeper understanding of the game than ever before. The NFL and AWS will work to develop new tools and generate deeper and better-informed insights into injuries, specifically the impact of a variety of factors such as game rules, equipment, and rehabilitation and... Over time, the collaboration aims to also build the capability to predict the risk of injuries before they happen. This partnership addresses the NFL's top priority—advancing player health and safety—by developing new approaches and advanced tools. The data collected through this work has the potential not only to revolutionize football, but also to help address injury prevention and detection beyond football.

Click here to download a PDF version of the NFL x AWS fact sheet. Learn how the NFL used Amazon QuickSight and Amazon Q Business to launch interactive dashboards and a conversational chatbot to give fans unprecedented access to the analytics that power the NFL Scouting Combine and... The National Football League (NFL) set out to reimagine how fans experience the NFL Scouting Combine and NFL Draft—moving beyond static trackers to deliver near real-time, interactive insights. Working with Amazon Web Services (AWS), the NFL transformed internal analytics models into Combine IQ, a live dashboard fans can use to better understand athlete performance. Following the success of Combine IQ, the NFL and AWS teamed up to launch Draft IQ, which gives fans access to player data and team draft boards updated every three minutes. Fans can query Draft IQ directly using Draft IQ Assistant, an AI-powered chatbot trained on football-specific language.

Over the course of the Combine and Draft, more than 1 million fans engaged with these tools, which handled tens of thousands of concurrent queries flawlessly and raised the bar for fan innovation. The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is committed to delivering new and innovative experiences that keep fans connected to the game year-round. Whether it’s the excitement of game day, the intensity of the NFL Scouting Combine, or the drama of the NFL Draft, the league is constantly exploring ways for fans to engage and experience the... Historically, fans interested in the outcome of the Combine and Draft could follow the action on NFL.com, but only through static trackers that listed results after they happened.

“What we lacked was a rich, analytically driven experience where fans could interact with the data themselves—whether that’s understanding player performance or getting a glimpse into their team’s draft strategy,” said Mike Band, senior...

Aws X Nfl

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