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Amazon’s Prime Vision on Thursday Night Football is changing how fans enjoy the NFL Amazon is revolutionizing the NFL viewing experience with its Prime Vision alternate broadcast on Thursday Night Football. Prime Vision positions the camera behind the quarterback in a view that feels comfortable to those who grew up playing EA Sports’ Madden video game series. This view also shows receiver and defensive back matchups that are often omitted or not as visible in standard NFL broadcasts. Prime Vision has continually added new features since its inception, such as “Defensive Alerts” that rely on historical game data from Next Gen Stats (NGS) and artificial intelligence to identify blitzing defenders before the... This tool helps fans step into the quarterback’s shoes and better understand the defense’s approach as the play unfolds in real time.
Instead of field goal range line marker indicators on the field in late half situations, Amazon often displays multiple line markers that assign probabilities. The kicker might have a 50% chance if you make it to the 40-yard line but the odds increase to 75% if you cross the 30-yard line, for a rough example. Amazon’s Prime Vision is building on its efforts to catapult the way that we watch football into the future with more new features on “Thursday Night Football” this season. It started by showing all-22 angles where we could see every player on the field and actually see how coverages and route concepts unfold on live television. It has since added innovative features like Defensive Alerts, a model powered by artificial intelligence to identify potential blitzes before the snap. The feature worked so well that some viewers thought Amazon was using a delay and then highlighting blitzing players retroactively, but it was actually doing it in real-time.
Interested NFL teams even reached out to see if they could find ways to utilize the technology. With advanced analytics, there has been some pushback because of the belief that this game has too many moving parts to be accurately represented by numbers. However, by combining tracking data (using microchips in players’ shoulder pads), human feedback from experts like coaches and players, and machine learning from previously introduced models, analytics is becoming a pillar in how teams... Prime’s “Thursday Night Football” broadcast is also using these models to allow viewers to process plays like the players do on the field. “If the teams care, we care because the fans at home should know what the teams are thinking about and get deeper inside the minds of the teams,” Prime TNF Analytics Expert, Sam Schwartzstein... Schwartzstein played offensive line for Stanford and protected Andrew Luck.
His experience in the trenches on the gridiron and Stanford’s classrooms has led him to bring analytics to life on Amazon’s broadcast. by Taylor Soper on Sep 10, 2024 at 7:30 amSeptember 9, 2024 at 11:39 pm AI seems to be everywhere these days — even on the screen during live NFL games. Amazon is kicking off another slate of Thursday Night Football games, part of a decade-long deal it inked with the NFL to exclusively stream live action every week during the NFL season. A new feature coming to Amazon’s main TNF feed this year is called “Defensive Alerts.” It uses AI and predictive modeling technology that tracks the movement of defensive players before a play and tries... A red orb appears around the moving players to help viewers spot potential blitzers.
“It really gives the fans a bit of insight as to who could be rushing the quarterback and changes the way they view the game,” former NFL cornerback Richard Sherman, now an NFL analyst... Prime Video’s fourth season of ‘Thursday Night Football’ is packed with divisional matchups and features two holiday showdowns. The documentary follows NFL running back Saquon Barkley's journey to the Super Bowl with the Philadelphia Eagles. Prime members can watch a ton of different live sports in 2025. by Kurt Schlosser & Taylor Soper on Sep 22, 2024 at 10:07 amSeptember 22, 2024 at 11:52 am More than 25 years after the debut of the yellow first down line in an NFL broadcast, the quest to fill the screen with more overlays and information for football fans has reached its...
The Seattle-based tech giant is in its third year of a 10-season deal to exclusively stream each week’s TNF game. In addition to its main broadcast, Amazon offers “Prime Vision” as an alternative viewing option. The stream features AI-powered “Prime Insights” designed to “illuminate hidden aspects of the game.” It’s the same broadcast that everyone else sees, but with additional circles, colors, orbs, and other digital shadings, powered by... There’s also periodic updates from Prime analytics expert Sam Schwartzstein, a former Stanford University football player. This season, Amazon is rolling out new Insights that can identify defensive vulnerabilities and coverage identification. (VERY cool!!!) Amazon Prime Vision’s latest feature gives new perspective on QB protection The next feature unveiled will change the way that we evaluate the relationship between quarterbacks and their offensive lines.
Pocket Health will give viewers a visual that measures the quality of the quarterback’s pocket on passing plays. The tether line shows the distance a quarterback has from the rush. Green means the pocket is “perfect” or “healthy,” while yellow or red shows the pocket is deteriorating. However, pocket health doesn’t just consider distance to a quarterback; it also factors in when a blocker is getting beaten and whether the blocker has a chance to recover. If there is a free rusher coming from distance, he would not affect pocket health until he gets within 10 yards. Schwartzstein said embracing and applying football expertise with tracking data is opening a world of possibilities with analytics.
Models like Pocket Health and Defensive Alerts continue to get refined as they are fed more data directly from the field. With Pocket Health, we can differentiate types of pockets with a grade and visual, measure when a pocket starts to deteriorate and how a quarterback responds. Amazon has scores that go back two years, but it’ll be interesting to see how offensive lines and quarterbacks are graded by this model as this season progresses. https://lnkd.in/ekiJvijQ In football, no position is harder to evaluate than a defensive back 🏈 An NFL team runs about 60 plays a game, half of them passes. Yet the average cornerback is only targeted 4–5 times.
Across a season, that’s fewer than 100 measurable plays, out of more than a thousand. Positions like quarterbacks and running backs live in a stat-rich world, but corners are judged mostly by rare interceptions or breakups. Their best plays are often the ones quarterbacks never throw toward. That’s why NFL Next Gen Stats and Amazon Web Services (AWS) created Coverage Responsibility. Using tracking chips and machine learning, the stat identifies who was responsible for covering a receiver at every 0.1 second interval, making the invisible work of the position visible. 🚫 You can now better quantify shutdown corners, where Pat Surtain II leads the league with the lowest target rate in man coverage (12.2%), while also taking on WR1s more than a third of...
👯 Or track the stickiest defenders like Trent McDuffie, who tops the league with over six minutes in tight coverage less than 1 yard from the receiver, compared to a league average just over... 2️⃣ You can also flip to the other side of the ball and identify the most smothered receivers like Ja’Marr Chase, who has been doubled-covered 36 times since the start of last season, most... Coverage Responsibility started as an idea in the NFL Big Data Bowl. Now it’s part of the official Next Gen Stats arsenal, designed not to overwhelm fans with numbers, but to explain the game in clearer ways. Follow SportsBall for more sports data visualizations 📊 CMO Coach & PE Marketing Leadership Advisor | Keynote Speaker on Modern Leadership & Leading Through Change | Rewriting the Modern Leadership Playbook™
I’ve been asked this a lot lately. Here’s the quick overview: it’s the space between what happens and how you respond — the pause that lets you reset and choose differently. That little pause can change everything. 🎥 I break it down in this short video. 💬 Let me know what you think — how do you catch yourself in the moment? amazon.com/dp/B0FMK3VV8S #micromoments #takethelead #modernleadership
“I decided to throw my hat in the ring for a job of his and left Microsoft to join Amazon. It was back in ’96.” In the latest episode of Fortune #LeadershipNext, Editorial Directors Diane Brady and Kristin Stoller sit down with Lyft CEO David Risher to explore his leadership philosophy, deeply rooted... Risher shared insights on the future of ride-sharing, his dedication to delivering exceptional service for both riders and drivers, and the journey that shaped his path to leadership. Risher also recounted the story... You mean to tell me you’re leaving this company for some tiny little internet bookstore that nobody’s ever heard of? That has got to be the stupidest decision I’ve ever heard anyone make,’” Risher said. Listen to the full episode here: https://lnkd.in/eHccC7PM Prime Video’s “Thursday Night Football” will have several new AI-powered analytics in its alternate feed, Prime Vision with Next Gen Stats.
One new feature examines Pocket Health, which looks at offensive line protection and pass rushing threats, while the others break down probabilities of end-of-game scenarios. Those three late-game metrics include: Developed by a team led by Sr. Coordinating Producer Alex Strand working closely with TNF Analytics expert Sam Schwartzstein, these Prime Insights are the collaborative work of the production’s talent and engineers, AI and computer vision experts and AWS cloud and... Prior insights include Defensive Alerts, Coverage ID and Pressure Alert -- all of which have been sufficiently evolved to join the main TNF broadcast -- as well as Field Goal Target Zones, Prime Targets... Prime Video’s NFL analysis was a finalist for Best in AI in this year’s Sports Business Awards: Tech.
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Amazon’s Prime Vision On Thursday Night Football Is Changing How
Amazon’s Prime Vision on Thursday Night Football is changing how fans enjoy the NFL Amazon is revolutionizing the NFL viewing experience with its Prime Vision alternate broadcast on Thursday Night Football. Prime Vision positions the camera behind the quarterback in a view that feels comfortable to those who grew up playing EA Sports’ Madden video game series. This view also shows receiver and def...
Instead Of Field Goal Range Line Marker Indicators On The
Instead of field goal range line marker indicators on the field in late half situations, Amazon often displays multiple line markers that assign probabilities. The kicker might have a 50% chance if you make it to the 40-yard line but the odds increase to 75% if you cross the 30-yard line, for a rough example. Amazon’s Prime Vision is building on its efforts to catapult the way that we watch footba...
Interested NFL Teams Even Reached Out To See If They
Interested NFL teams even reached out to see if they could find ways to utilize the technology. With advanced analytics, there has been some pushback because of the belief that this game has too many moving parts to be accurately represented by numbers. However, by combining tracking data (using microchips in players’ shoulder pads), human feedback from experts like coaches and players, and machin...
His Experience In The Trenches On The Gridiron And Stanford’s
His experience in the trenches on the gridiron and Stanford’s classrooms has led him to bring analytics to life on Amazon’s broadcast. by Taylor Soper on Sep 10, 2024 at 7:30 amSeptember 9, 2024 at 11:39 pm AI seems to be everywhere these days — even on the screen during live NFL games. Amazon is kicking off another slate of Thursday Night Football games, part of a decade-long deal it inked with t...
“It Really Gives The Fans A Bit Of Insight As
“It really gives the fans a bit of insight as to who could be rushing the quarterback and changes the way they view the game,” former NFL cornerback Richard Sherman, now an NFL analyst... Prime Video’s fourth season of ‘Thursday Night Football’ is packed with divisional matchups and features two holiday showdowns. The documentary follows NFL running back Saquon Barkley's journey to the Super Bowl ...