Is Amazon S Prime Vision An Alternate Nfl Broadcast That Can Reddit

Bonisiwe Shabane

-Nov 18, 2025, 9:08 AM

is amazon s prime vision an alternate nfl broadcast that can reddit

by Kurt Schlosser & Taylor Soper on Sep 22, 2024 at 10:07 amSeptember 22, 2024 at 11:52 am More than 25 years after the debut of the yellow first down line in an NFL broadcast, the quest to fill the screen with more overlays and information for football fans has reached its... The Seattle-based tech giant is in its third year of a 10-season deal to exclusively stream each week’s TNF game. In addition to its main broadcast, Amazon offers “Prime Vision” as an alternative viewing option. The stream features AI-powered “Prime Insights” designed to “illuminate hidden aspects of the game.” It’s the same broadcast that everyone else sees, but with additional circles, colors, orbs, and other digital shadings, powered by... There’s also periodic updates from Prime analytics expert Sam Schwartzstein, a former Stanford University football player.

This season, Amazon is rolling out new Insights that can identify defensive vulnerabilities and coverage identification. The New England Patriots are visiting the Pittsburgh Steelers on Thursday Night Football. This is an important game for Pittsburgh: the Steelers are 7-5, with a tenuous hold on their AFC wild-card slot. Starting quarterback Kenny Pickett is out with an ankle injury, so backup quarterback Mitchell Trubisky got the start, and they’re currently down to the Bailey Zappe–led Patriots, 7-3. It’s third-and-10 on the Pittsburgh 27-yard line for Trubisky. Here’s the play.

Trubisky drops back and is immediately under pressure—the Patriots sent a safety and a cornerback off his right side. He throws a panicked, fluttering ball to Pat Freiermuth up the seam, but Patriots safety Jabrill Peppers steps underneath the route and intercepts the pass on the run. The Patriots offense converts the subsequent short field into a touchdown in just two plays. The score is 14-3, and the Steelers will never bridge the gap, losing 21-18. Color commentator Kirk Herbstreit breaks down how the interception happened with slow-motion replay, as all broadcasts ask their color guys to do following key plays. “This is the book on [Trubisky],” he says.

“Show him a presnap look, and then move at the snap of the football. … Watch the linebackers sink, and now they drop back into coverage, the safety was up close to the line of scrimmage, he drops back ... they bring pressure from his right, they drop from the left, and that’s been his Achilles’ heel: identifying that.” The idea that Trubisky has a hard time identifying the Patriots blitzes and coverage rotations is a funny one. Not because it’s Trubisky or because it’s a particularly sneaky blitz. But because, presnap, an AI program identified the blitz.

In real time. And broadcast it to every watcher of the game so that they could see what Trubisky couldn’t. CULVER CITY, Calif. — The Los Angeles Rams defense appeared to be content to drop back in coverage and prevent San Francisco’s Brock Purdy from completing a Hail Mary on the final play of their Thursday night... 12. The broadcast on Amazon Prime Video saw it differently, though.

Before Purdy snapped the ball, a defensive alert appeared on the screen, indicating that Rams inside linebacker Christian Rozeboom could rush the quarterback. Sure enough, Rozeboom came in on a rush and sacked Purdy for a 6-yard loss to end the game. Besides the Rams celebrating, Prime Video’s “Prime Vision with Next Gen Stats” production crew were exchanging high fives. As Prime Video wraps up its third season doing NFL games with an AFC wild-card matchup between the Pittsburgh Steelers and Baltimore Ravens on Saturday night, the “Prime Vision” feed and use of Artificial... Amazon’s Prime Vision broadcast -- a weekly alternate "Thursday Night Football" stream is “the one thing so many prior alternate football broadcasts have never been able to find: a legitimate role in the world... Over its two-year lifespan, Prime Vision has become a broadcast for “asking big, bold questions, and then trying to answer them with new and revolutionary broadcast features.” Amazon Dir of Global Live Sports Production...

The relationship between Prime Vision and Next Gen Stats “has become a two-way street.” A whopping 13 Next Gen Stats employees are in the office on Thursday night, supporting the Prime Vision broadcast live. Stacy: “Success [for Prime Vision] is continuing to develop and refine features that can also migrate to the primary broadcasts. … We’re not always going to get it right. But we’re going to learn a lot, and I think those learnings are hopefully going to lead to really exciting features for fans” (THE RINGER, 12/14). Find out who’s playing, how to watch, and who won each week. Plus, get all the latest ‘Thursday Night Football’ news from Prime Video.

“Prime Vision with Next Gen Stats” has reinvented its passing-game illustrator into a new offering called Prime Targets. This feature uses a machine learning model to highlight which receivers have created separation from defenders within their routes, and are in position to convert a first down. This all unfolds on the screen in real time, allowing fans at home to read a developing play just like a quarterback. Meet the broadcast team guiding fans through all the ‘Thursday Night Football’ action, including legendary announcers, renowned reporters, and more. The 4th Down Decision Guide allows fans to place themselves in the shoes of NFL coaches when it comes time to make pivotal decisions. Should a team go for it on fourth down, or punt?

The feature uses machine learning to not only calculate the likelihood of success for both options, but also how the decision will affect the team’s game-winning probability. What would you do? “Prime Vision with Next Gen Stats’” new Defensive Alerts feature employs a neural network driven by generative AI that grows stronger and more accurate as more and more plays unfold. It tracks the movements of defensive players before the snap, reads their acceleration, and identifies “players of interest” that are likely to rush the quarterback. When a potential blitzer is identified, a red circle appears under them to give viewers a heads up. The statistic came out of a unique collaboration between TNF producers, engineers, and Amazon’s computer-vision machine learning team.

Amazon’s NFL ratings trended up in 2024 while others’ decreased, and the streamer turned its alternate feed into a testing ground for its main broadcast. INDIANAPOLIS — Amazon saw the biggest ratings increase of any NFL media-rights partner this past season, and the streamer’s game broadcasts looked far different than everyone else’s, too. As league stakeholders gather at the NFL Scouting Combine to kick off the offseason, Amazon is starting to think about more ways to trend up again in 2025, its fourth season with an exclusive... The tech company turned sports broadcaster’s secret sauce, if you will, is its ability to implement on-air features that linear TV channels can’t. This past season, the main TNF feed, led by Al Michaels and Kirk Herbstreit, added the defensive alerts feature, which highlights likely blitzing players, from its “Prime Vision” alternate broadcast. While that addition was mostly seen as a success, the challenge moving forward is balancing the inclusion of new ideas without overwhelming viewers.

By Jason Dachman, Editorial Director, U.S. Tuesday, September 10, 2024 - 3:22 pm Print This Story | Subscribe The upcoming season of Thursday Night Football on Prime Video will mark the debut of a new set of AI-powered innovations called Prime Insights that enhance the NFL viewing experience. New Prime Insights for this season include Pressure Alert, Defensive Vulnerability, and Coverage ID, while key returning Insights include Defensive Alerts, Prime Targets, Four Down Territory, and Field Goal Target Zones. Pressure Alert, TNF’s latest AI-powered model, tracks defenders attacking the offensive backfield during live action and highlights those that are in position to disrupt the play. “At Amazon, we’re uniquely positioned to accelerate the integration of AI into our live events, given the in-house expertise we’re able to collaborate with and the next-generation compute power that AWS provides.” says Jared...

“We consistently push the teams to use AI and computer vision to deliver enhancements that will be meaningful to fans. We are excited by the progress, and the new innovations coming this season.” When the streamer earned its second consecutive Sports Emmy Award for Outstanding Interactive Experience in May, an offseason collaboration was already underway to develop new-for-2024 broadcast enhancements that highlight on-field action like never before. The growing arsenal of AI features are continually developed through a unique collaboration of TNF producers, engineers, former NFL players, and Prime Video Sports’ AI and Computer Vision team. Powered by AWS and utilizing Next Gen Stats, these proprietary advancements highlight key players, illuminate hidden aspects of the game, and forecast pivotal moments before they happen.

Is Amazon S Prime Vision An Alternate Nfl Broadcast That Can Reddit

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