Top Public Relations And Journalism Events Muck Rack

If you're looking to stay ahead on all things #PR in 2024, we've got you covered! Check out the first half of our annual list of the top PR events for the year that you should attend 📆 https://lnkd.in/eardMxd5 Every year, Muck Rack’s State of Journalism report offers a valuable glimpse into how journalists are working, what they’re dealing with and what they need from us as PR practitioners. The 2025 report paints a picture of an industry under serious strain—disinformation is rampant, resources are tight and the rules for storytelling are changing fast. For those of us in PR and communications, this isn’t just interesting context—it’s a reminder to adapt. If we want to truly connect with journalists and earn trust from today’s skeptical audiences, we have to rethink how we work.

Here are our biggest takeaways from the report: Disinformation is journalists’ top concern, with shrinking trust in media and lack of funding proving to be major concerns, as well. Many reporters say they still love what they do, but they’re burned out. Nearly two-thirds are juggling more responsibilities than before, and more than a third have faced layoffs in the past year. In PR, it’s easy to focus on getting our stories out. But we should also focus on supporting the people actually telling them.

Relevance, respect, and real value should guide every pitch we send.

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