University of Kwazulu-Natal

15 More Can T Miss Events For Pr Pros In 2025 Muck Rack

Bonisiwe Shabane
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15 more can t miss events for pr pros in 2025 muck rack

Each month we evaluate and recognize award-winning designs in these industries. PR and comms shape reputation, trust, and growth, so leaders can’t afford to fall behind on the latest strategies, tools, and insights. Here are standout conferences to learn from industry heavyweights, sharpen your team’s skills, and join the conversations defining the future. This PRSA virtual summit is for executive, C-suite, and senior comms leaders focused on what’s next in PR and corporate communications. FutureCon delivers trend briefings and data-driven insights to navigate AI, disinformation, and purpose-led leadership, so you can set a clear PR strategy for the year ahead. We've got you covered if you're looking for more opportunities to stay informed on the #PR industry!

Check out the second half of our annual list of the top #PRevents that you should attend this year 📆 https://bit.ly/44SwORA Home / BuzzStream Blog / PR Trends: The Shifts You Can’t Ignore in 2025 Muck Rack and Cision dropped their yearly “State of” reports in June 2025. Both studies interviewed similar audiences: Muck Rack’s “State of Journalism,” based on 1,890 journalists from the U.S., UK, Canada, and India, and Cision’s “State of the Media,” based on 3,126 journalists worldwide, providing an... I’ve examined both pieces closely, compared them to previous years, and analyzed their differences, and a story is starting to emerge. Make no mistake, challenges lie ahead for all PR pros.

We may have already noticed it in things like declining open rates or placements. Every year, Muck Rack’s State of Journalism report offers a valuable glimpse into how journalists are working, what they’re dealing with and what they need from us as PR practitioners. The 2025 report paints a picture of an industry under serious strain—disinformation is rampant, resources are tight and the rules for storytelling are changing fast. For those of us in PR and communications, this isn’t just interesting context—it’s a reminder to adapt. If we want to truly connect with journalists and earn trust from today’s skeptical audiences, we have to rethink how we work. Here are our biggest takeaways from the report:

Disinformation is journalists’ top concern, with shrinking trust in media and lack of funding proving to be major concerns, as well. Many reporters say they still love what they do, but they’re burned out. Nearly two-thirds are juggling more responsibilities than before, and more than a third have faced layoffs in the past year. In PR, it’s easy to focus on getting our stories out. But we should also focus on supporting the people actually telling them. Relevance, respect, and real value should guide every pitch we send.

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Check out the second half of our annual list of the top #PRevents that you should attend this year 📆 https://bit.ly/44SwORA Home / BuzzStream Blog / PR Trends: The Shifts You Can’t Ignore in 2025 Muck Rack and Cision dropped their yearly “State of” reports in June 2025. Both studies interviewed similar audiences: Muck Rack’s “State of Journalism,” based on 1,890 journalists from the U.S., UK, Can...

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Disinformation is journalists’ top concern, with shrinking trust in media and lack of funding proving to be major concerns, as well. Many reporters say they still love what they do, but they’re burned out. Nearly two-thirds are juggling more responsibilities than before, and more than a third have faced layoffs in the past year. In PR, it’s easy to focus on getting our stories out. But we should a...