Social Listening Tools What Do You Really Need Muck Rack

The suite of tools is supported by social media platform Keyhole, which Muck Rack acquired last year. MIAMI: Muck Rack has introduced Muck Rack Social Listening to support PR and communications professionals in tracking and measuring brand perception on social and earned media, the platform said this week. The suite of tools aims to offer an expanded view of how social media and news coverage coalesce in the wider media ecosystem, allowing customers to involve their audience, anticipate crises and measure the... “We wanted our customers to be able to log in to Muck Rack and see all the traditional media and the social media in one place — and that’s what we launched this week,”... The platform’s integrated social listening is supported by data and technology from Keyhole. Last year, Muck Rack acquired the social media analytics platform, which tracks direct and indirect brand mentions, hashtags, influencers and keywords across social media.

Muck Rack, a leader in award-winning PR software designed for brands and agencies, has introduced Muck Rack Social Listening, a cutting-edge tool that enables public relations and communications teams to monitor and measure brand... This powerful new suite provides a holistic view of how social media and news coverage interact within the larger media landscape, empowering professionals to engage strategically, anticipate crises, and assess campaign impact—all from a... Muck Rack Social Listening is built upon the company’s robust media infrastructure, encompassing hundreds of millions of data points across digital, broadcast, print, podcasts, newsletters, and social media. Additionally, the platform is bolstered by technology from Keyhole, the social listening platform acquired by Muck Rack in September 2024. This integration enhances PR teams’ ability to track direct and indirect brand mentions, hashtags, influencers, and keywords across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook. “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack.

“Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” With Muck Rack Social Listening, PR teams can: Muck Rack is also launching two new Social Dashboard Templates within its platform, allowing customers who opt for Social Listening to gain deeper insights: February 12, 2025 11:00 ET | Source: Muck Rack Muck Rack Miami, Feb.

12, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, today introduced a groundbreaking new way public relations and communications teams can track and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities.

With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” A New Era for PR: Integrated Social Listening PR professionals can now analyze social and earned media together in one seamless AI-powered platform to inform strategy Miami, Feb. 12, 2025 (GLOBE NEWSWIRE) — Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, today introduced a groundbreaking new way public relations and communications teams can track and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure...

Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” A New Era for PR: Integrated Social Listening

Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, introduced a groundbreaking new way public relations and communications teams can track and measure brand perception on social and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities.

With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” Marketing Technology News: Cloudflare Introduces Speed Brain to Instantly Make Millions of Web Pages 45% Faster A New Era for PR: Integrated Social Listening

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