University of Kwazulu-Natal

Muck Rack Launches Social Listening Feature Pr Week

Bonisiwe Shabane
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muck rack launches social listening feature pr week

The suite of tools is supported by social media platform Keyhole, which Muck Rack acquired last year. MIAMI: Muck Rack has introduced Muck Rack Social Listening to support PR and communications professionals in tracking and measuring brand perception on social and earned media, the platform said this week. The suite of tools aims to offer an expanded view of how social media and news coverage coalesce in the wider media ecosystem, allowing customers to involve their audience, anticipate crises and measure the... “We wanted our customers to be able to log in to Muck Rack and see all the traditional media and the social media in one place — and that’s what we launched this week,”... The platform’s integrated social listening is supported by data and technology from Keyhole. Last year, Muck Rack acquired the social media analytics platform, which tracks direct and indirect brand mentions, hashtags, influencers and keywords across social media.

February 12, 2025 11:00 ET | Source: Muck Rack Muck Rack Miami, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, today introduced a groundbreaking new way public relations and communications teams can track and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,...

“When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” A New Era for PR: Integrated Social Listening Muck Rack, a leader in award-winning PR software designed for brands and agencies, has introduced Muck Rack Social Listening, a cutting-edge tool that enables public relations and communications teams to monitor and measure brand... This powerful new suite provides a holistic view of how social media and news coverage interact within the larger media landscape, empowering professionals to engage strategically, anticipate crises, and assess campaign impact—all from a...

Muck Rack Social Listening is built upon the company’s robust media infrastructure, encompassing hundreds of millions of data points across digital, broadcast, print, podcasts, newsletters, and social media. Additionally, the platform is bolstered by technology from Keyhole, the social listening platform acquired by Muck Rack in September 2024. This integration enhances PR teams’ ability to track direct and indirect brand mentions, hashtags, influencers, and keywords across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook. “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.”

With Muck Rack Social Listening, PR teams can: Muck Rack is also launching two new Social Dashboard Templates within its platform, allowing customers who opt for Social Listening to gain deeper insights: Muck Rack, the leading PR software provider, has unveiled Muck Rack Social Listening, a powerful new suite that enables PR and communications teams to track and measure brand perception across social and earned media. This new feature enhances visibility into how news and social conversations shape brand reputation, empowering users to anticipate crises, refine messaging, and measure campaign impact—all within a single, integrated platform. Powered by Muck Rack’s vast media database and Keyhole’s social listening technology (acquired in September 2024), the new suite monitors brand mentions, hashtags, influencers, and keywords across Instagram, X, TikTok, YouTube, and Facebook. "PR professionals need tools built for their workflows—not generic solutions repurposed from other industries," said Greg Galant, cofounder & CEO of Muck Rack.

"With Muck Rack Social Listening, teams can now seamlessly monitor conversations, identify influencers, and analyze engagement metrics to drive strategic decision-making." Real-time Monitoring – Track brand, industry, and competitor mentions across major platforms and forums.Influencer Identification – Discover voices shaping public discussions and driving engagement.Sentiment Analysis – Measure audience perception and refine messaging accordingly.Integrated Analytics... Muck Rack has introduced two new Social Dashboard Templates within its platform: PR professionals can now analyze social and earned media together in one seamless AI-powered platform to inform strategy Miami, Feb. 12, 2025 (GLOBE NEWSWIRE) — Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, today introduced a groundbreaking new way public relations and communications teams can track and...

The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.”

A New Era for PR: Integrated Social Listening Tracking conversations across social media isn’t just about monitoring mentions—it’s about seeing the full picture. Muck Rack's new Social Listening integration brings real-time insights into the Muck Rack platform, empowering PR teams to: 💬 Monitor real-time conversations about their brand, industry and competitors across major social platforms 🗣️ Identify... See how Muck Rack Social Listening changes the game for PR pros. 📢 Check out more details on the blog: https://bit.ly/3WWx8MB CEO @ Nan & Company Properties | №1 Luxury Realtor in Houston

great tool, just learning how to leverage this when working on business development strategy Values-Driven Communicator | Podcast Host | Project and Onboarding Coordinator | SaaS + B2B Support | Helping Mission-Driven Teams Grow with Integrity So awesome that Muck Rack features social listening! 🤩 Just thinking of all the data that can be used to improve messaging. PR professionals can now analyze social and earned media together in one seamless AI-powered platform to inform strategy Miami, Feb.

12, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, today introduced a groundbreaking new way public relations and communications teams can track and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It's also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... "When brands have news to share, it's essential to identify who's shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. "Communications professionals need technology specifically designed for public relations workflows-not repurposed tools built for other teams with different structures and priorities.

With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” A New Era for PR: Integrated Social Listening

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The suite of tools is supported by social media platform Keyhole, which Muck Rack acquired last year. MIAMI: Muck Rack has introduced Muck Rack Social Listening to support PR and communications professionals in tracking and measuring brand perception on social and earned media, the platform said this week. The suite of tools aims to offer an expanded view of how social media and news coverage coal...

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Muck Rack Social Listening is built upon the company’s robust media infrastructure, encompassing hundreds of millions of data points across digital, broadcast, print, podcasts, newsletters, and social media. Additionally, the platform is bolstered by technology from Keyhole, the social listening platform acquired by Muck Rack in September 2024. This integration enhances PR teams’ ability to track ...

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With Muck Rack Social Listening, PR teams can: Muck Rack is also launching two new Social Dashboard Templates within its platform, allowing customers who opt for Social Listening to gain deeper insights: Muck Rack, the leading PR software provider, has unveiled Muck Rack Social Listening, a powerful new suite that enables PR and communications teams to track and measure brand perception across soc...