Pr Software Built To Make Your Message Shine Muck Rack

Bonisiwe Shabane

-Nov 18, 2025, 9:28 AM

pr software built to make your message shine muck rack

Muck Rack is a trusted PR software platform that helps brands, agencies, and in-house teams manage media outreach, monitor coverage, and build relationships with journalists. It brings together core public relations tasks, like creating media lists, pitching stories, and tracking results into one streamlined workflow. The platform is widely used by communications professionals who rely on earned media to build credibility and visibility. With real-time monitoring and a journalist search tool, it’s designed to save time and improve targeting. However, Muck Rack’s focus remains rooted in traditional PR workflows. In a content environment where audiences now engage across social media, video, search, and audio platforms, its approach may not fully meet the demands of today’s multi-channel strategies.

Why Press Releases Don’t Work Anymore Smart Businesses Are Moving Beyond Traditional PR<img decoding="async" width="1500" height="187" class="wp-image-8263" style="width: 1500px;" src="https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR.png" alt="" srcset="https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR.png 1220w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-300x37.png 300w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-1024x128.png 1024w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-768x96.png 768w" sizes="(max-width: 1500px) 100vw, 1500px" />•... Most get buried within days with poor ROI.• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.What You’ll Learn... Learn the AmpiFire Method → Muck Rack continues to evolve, adding new tools that reflect how modern PR teams work. Their recent updates emphasize speed, automation, data-driven reporting, and better journalist relationship management. Here’s a look at some of the platform’s most useful features in 2025:

Muck Rack is the new standard in public relations software. Easily search for journalists, monitor news, and build reports. You can contact Muck Rack via e-mail, Twitter, Facebook, Linkedin, and Instagram. Tens of thousands of journalists rely on Muck Rack’s free tools to showcase their best work with automatically updated portfolios, analyze news or receive alerts about any topic, and measure the impact of published... NOTE: For information about the pricing list check their website. For entrepreneurs, investors, and business professionals, Crunchbase is one of the most trusted platforms for discovering private companies, investors, funding rounds, and industry insights.

Designed to help users make data-driven business decisions, Crunchbase offers access to millions of company profiles enriched with real-time data — empowering you to uncover opportunities, track growth, and analyze trends … Media outreach feeling scattered and inefficient? If you’re evaluating PR software, you might be overwhelmed by messy spreadsheets, outdated journalist lists, and a lack of real media intelligence. At the end of the day, you’re missing out on valuable coverage because keeping track of conversations is chaotic and slow for you and your team. Muck Rack takes a uniquely integrated approach, combining accurate journalist databases, streamlined outreach, and AI-powered reporting—especially with its acquisition of social listening platform Keyhole in 2024—to help you actually manage and measure earned media... In this review, I’ll dig into how Muck Rack can simplify your PR workflow so you can finally focus on building the right media relationships instead of chasing the next database update.

Summary: Nowadays, having a good and positive online presence is essential for any company to succeed. With the high-speed information transfer via social media and other online channels, any company can be brought to ruin just by destroying their good reputation. That’s why companies are constantly in need to employ good public relation (PR) strategies in order to stay ahead in their game. This is where Muck Rack becomes important, as it provides companies with the necessary PR software that they need to enhance their public relations and boost their online reputation. Building a good reputation is one of the most important things a company needs to do in order to succeed in their business. No matter what industry you are in, if you want to keep your customers loyal to your business, you need to know how to keep a good reputation for your company.

This is because having a good reputation can make it easier for your business to attract more customers as well as retain them. Nowadays, with the prominent social media platforms and various channels in which the people can broadcast or share with others about your products and services, it is important to maintain a good quality of... This is because any news, whether good or bad, can get spread easily on the internet, and it can affect your business reputation instantly. This is why keeping a good relationship with your customers is a very important thing to do, making sure that your customers feel satisfied with the products and services that they have purchased from... One of the best ways for your company to keep a good relationship with your customers is to have a good public relation strategy for your business. With a good PR software, everything can be done automatically, from finding good journalists for your business to monitoring the news related to your business.

Muck Rack is the software that you need to get things done when it comes to building a good public relation for your company. We have interviewed Emma from Muck Rack to let us know about this PR software and what it can do for your business. The start of Muck Rack as a company has many things to do with Twitter in its early stage. Back when it was still called twttr.com, the CEO of Muck Rack (Greg Galant) was one of the few people who used this social media platform for the first time. Back then, Twitter was still not a thing, but the CEO of Muck Rack saw something big happening on this new social media platform. He found out that Twitter can be a strong social media platform that has the power to make any news viral in a short period.

When you’re managing public relations for your business, the tools you choose can make or break your media strategy. Muck Rack and Critical Mention are two popular platforms in 2025, but they serve very different purposes. Muck Rack is built around helping you connect with journalists and pitch your stories effectively. The platform maintains a massive database of verified journalist profiles, complete with their recent articles, social media activity, and contact preferences. It offers tools for building targeted media lists, tracking pitches, monitoring digital news coverage, and measuring campaign performance. Here, the focus is on monitoring what’s being said about your brand across every media channel.

The platform specializes in real-time tracking of TV and radio broadcasts, something most PR tools completely miss. It also monitors online news, social media, podcasts, and print publications, giving you a complete view of your media presence. Why Press Releases Don’t Work Anymore Smart Businesses Are Moving Beyond Traditional PR<img decoding="async" width="1500" height="187" class="wp-image-8263" style="width: 1500px;" src="https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR.png" alt="" srcset="https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR.png 1220w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-300x37.png 300w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-1024x128.png 1024w, https://pressreleasezen.com/wp-content/uploads/2025/09/Smart-Businesses-Are-Moving-Beyond-Traditional-PR-768x96.png 768w" sizes="(max-width: 1500px) 100vw, 1500px" />•... Most get buried within days with poor ROI.• The Solution: AmpiFire’s AmpCast creates 8 different content formats from one topic and distributes across 300+ high-authority sites including Fox affiliates, Spotify, and YouTube.What You’ll Learn... Learn the AmpiFire Method → PR professionals consistently praise Muck Rack’s journalist database as its strongest feature.

Users love the intuitive interface and how easy it is to search for reporters by beat, location, or outlet. However, some users point out limitations in reporting and analytics features and occasional data accuracy issues with outdated contact information.

Pr Software Built To Make Your Message Shine Muck Rack

People Also Search

Muck Rack Is A Trusted PR Software Platform That Helps

Why Press Releases Don’t Work Anymore Smart Businesses Are Moving

Muck Rack Is The New Standard In Public Relations Software.

Designed To Help Users Make Data-driven Business Decisions, Crunchbase Offers

Summary: Nowadays, Having A Good And Positive Online Presence Is