Nfl X Amazon Web Services Fact Sheet Robertwbetz Com

Bonisiwe Shabane

-Nov 18, 2025, 6:13 AM

nfl x amazon web services fact sheet robertwbetz com

The NFL and Amazon Web Services (AWS) are partnering in an effort to transform player health and safety using cloud computing, machine learning and artificial intelligence (AI). Together, the NFL and AWS are innovating to shape the future of football. The partnership combines the NFL's extensive set of game data with AWS technologies to provide a deeper understanding of the game than ever before. The NFL and AWS will work to develop new tools and generate deeper and better-informed insights into injuries, specifically the impact of a variety of factors such as game rules, equipment, and rehabilitation and... Over time, the collaboration aims to also build the capability to predict the risk of injuries before they happen. This partnership addresses the NFL's top priority—advancing player health and safety—by developing new approaches and advanced tools.

The data collected through this work has the potential not only to revolutionize football, but also to help address injury prevention and detection beyond football. Click here to download a PDF version of the NFL x AWS fact sheet. The NFL and Amazon Web Services have extended the length and expanded the scope of their partnership, introducing generative AI functionality among their collaborative projects. The pair have co-developed two uses of gen AI for internal efficiency at NFL Media. The first uses Amazon Q Business, an automated assistant that facilitates access to business intelligence and production knowledge using natural language prompts. The other relies on Amazon Bedrock for easy retrieval of insights and video footage storied in the Next Gen Stats dataset.

“It's not replacing the decision-making process of people, but it's exposing these things much faster, so we can be much more responsive as a business,” said NFL Deputy CIO Aaron Amendolia, explaining that the... Both will be used to help employees produce more and better content across its properties, ranging from NFL Network and NFL Films to digital platforms such as the website, app and social media. Production assistants will be spared countless hours of manual tasks, such as watching video to tag plays, “freeing up that human time to spend it back on the most valuable activities,” Amendolia said. The gen AI will thus serve fans through a human intermediary, rather than be directly fan-facing -- but those types of projects are in development. Amendolia didn’t put a specific timetable other than to say it could be “soon” but also only “when it’s right for the brand.” Quality control is essential. By Brandon Costa, Director of Digital Tuesday, September 10, 2024 - 3:07 pm Print This Story | Subscribe

The NFL has extended its partnership with Amazon Web Services (AWS). Since 2017, the NFL and AWS have partnered on a wave of football broadcast and statistical innovation, leveraging AWS’s artificial intelligence (AI) and machine learning (ML) services. In fact, in Week 2, the pair are set to debut of a new AI-powered Next Gen Stat: The Tackle Probability. This ML model can predict the likelihood that a given defender will make a tackle. This tool expects to help quantify which defenders are the most reliable tacklers and which ball carriers are most elusive. “Through our collaboration with AWS, we are continuously pushing the boundaries of what’s possible in football,” said Gary Brantley, Chief Information Officer at the NFL.

“By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production. This season we’ll see an increase in operational efficiency as we begin to leverage AWS’s generative AI capabilities at NFL Media.” Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing... Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. Amazon Web Services (AWS) Enhances NFL with AI and Data Science

Getting an edge in the NFL, whether you're on the field or not, is what every player, coach and even fan tries to do. With the Super Bowl having come and gone, the 2023 NFL season comes to a close, and Amazon Web Services (AWS) couldn't be happier with how it improved the game. AI and data science techniques are used by every team in the league. From breaking down plays during games and practice to knowing which players are subject to more injuries throughout a season, technology can be used by all 32 teams to make sure they’re maximizing every... Julie Souza, head of sports global professional services at AWS, participates in a panel discussion during the Super Bowl LVIII Preview with Next Gen Stats Feb. 7, 2024, at Mandalay Bay Events Center in Las Vegas.

"I’m excited about all of it," Julie Souza, head of sports, global professional services, at AWS, told Fox Business Digital ahead of this year's Super Bowl. The NFL is working with AWS’ machine learning to not just create new stats that everyone can use, but, more importantly, help improve player safety and health throughout the year. Digital Athlete, an injury prediction tool, was made available for all clubs in the NFL this season, and Souza was told by one Minnesota Vikings executive, "You can’t go back from this. This is only helping us make the game safer." Souza explained how she was on a panel with Los Angeles Rams rookie receiver Puka Nacua, who noted that when his coach looks at the Microsoft tablets that are used, he knows the coach... "If a player is pushing off more with their left foot than their right foot," Souza said.

"So, OK, you’re doing 500 reps with your left and only 300 on your right. We need to, in the weight room, figure out how to get you more balanced and things like that. So, everything in that sort of conditioning to identifying a load management question." Unable to retrieve the specified document. The NFL and Amazon Web Services, Inc., an Amazon.com company, extended their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence and machine learning services to shape the future of football.

The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts the likelihood that a given defender will make a tackle at any given moment of a play, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball... Powered by AWS, the Next Gen Stats platform collects more than 500 million data points each season. This data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics, to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing the action... Data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff.

The implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans is key component of the partnership. NFL Media has implemented Amazon Q Business, a generative AI-powered assistant, so users can ask questions and get answers to a wide range of questions. NFL Media has also launched a generative AI-powered research tool built on Amazon Bedrock that enables the production team to use natural language prompts to retrieve insights and relevant footage from plays throughout the... The National Football League is turning to Amazon’s cloud technologies as it looks to improve the safety of its players. The NFL and Amazon Web Services today announced a new partnership to learn more about what contributes to player injuries '” including game rules, equipment, rehab, and recovery strategies '” and how to prevent... NFL Commissioner Roger Goodell and AWS chief Andy Jassy made the announcement at Amazon’s AWS re:Invent conference in Las Vegas on Thursday.

“There are very few relationships we get involved with where the partner and the NFL can change the game,” Goodell said on stage. The NFL and AWS will work to create a “Digital Athlete” platform, described as “a computer simulation model of an NFL player that will be able to be used to model infinite scenarios within...

Nfl X Amazon Web Services Fact Sheet Robertwbetz Com

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