Nfl Powered By Aws Aws Amazon Com

Bonisiwe Shabane

-Nov 18, 2025, 3:56 AM

Powered by AWS Machine Learning to create a better experience for fans, players, and teams. AWS powers the NFL's Digital Athlete, a injury prediction tool, that uses machine learning and AI to help identify when players are at an increased risk of injury. The Seattle Seahawks and AWS have created a winning partnership using data-driven insights across the franchise to analyze information across player acquisition, team and opponent scouting, and player health. The NFL uses AWS technology to take real-time insights and transform fan engagement to offer personalized experiences and content curation. The NFL and AWS tackled the hidden dynamics of punt and kickoff with Expected Return Yards to estimate yards a return will gain when the ball is caught. NEW YORK – Sept.

10, 2024 – The National Football League and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced an extension of their long-term partnership. Since 2017, the NFL and AWS have been at the forefront of innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services to shape the future of football. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. The Tackle Probability ML model predicts, at any given moment of a play, the likelihood that a given defender will make a tackle, helping to quantify which defenders are the most reliable tacklers and... Tackle Probability can be used to calculate various metrics that can be applied to both offensive and defensive analysis, such as missed tackle attempts by a defender and missed tackles forced by a ball...

Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing... Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL’s new Dynamic Kickoff. A key component of the partnership renewal is the implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans. “Through our collaboration with AWS, we are continuously pushing the boundaries of what’s possible in football,” said Gary Brantley, chief information officer at the NFL. “By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production.

This season we’ll see an increase in operational efficiency as we begin to leverage AWS’s generative AI capabilities at NFL Media.” Plus: Fastbreak.AI's Big Acquisition & Former NBA Player Buys Into Team He Played For • This week, the NFL and Amazon Web Services, an Amazon.com company, extended their long-term partnership. Since 2017, AWS has been powering and pioneering technology in the NFL to enhance the overall fan experience and bring innovative methods to teams across the league. One of the newest offerings is called Tackle Probability, a new AI-powered model that changes how we understand and analyze tackles in football. The partnership extension will also build upon several previous innovations including:

Next Gen Stats: Next Gen Stats are used by the league, broadcasters, partners, teams, coaches, scouts, and players. The NFL leverages AWS to help manage the scale, speed, and complexity of the enormous data set. The NFL also uses AWS’s machine learning capabilities to turn the tracking data into advanced statistics that help contextualize the action on the field. Digital Athlete: This cutting-edge injury recognition and analytics tool provides a complete view of an NFL player’s experience, using video and data from training, practice, and in-game action. AWS technology runs millions of simulations of specific in-game and practice scenarios to identify which players are at risk of injury, enabling coaches and training staff to develop individualized injury prevention, training, and recovery... NFL Big Data Bowl: The NFL annually hosts the Big Data Bowl powered by AWS, a crowd-sourced competition that challenges applicants to use data and technology to create new insights and make the game...

The NFL and Amazon Web Services have extended the length and expanded the scope of their partnership, introducing generative AI functionality among their collaborative projects. The pair have co-developed two uses of gen AI for internal efficiency at NFL Media. The first uses Amazon Q Business, an automated assistant that facilitates access to business intelligence and production knowledge using natural language prompts. The other relies on Amazon Bedrock for easy retrieval of insights and video footage storied in the Next Gen Stats dataset. “It's not replacing the decision-making process of people, but it's exposing these things much faster, so we can be much more responsive as a business,” said NFL Deputy CIO Aaron Amendolia, explaining that the... Both will be used to help employees produce more and better content across its properties, ranging from NFL Network and NFL Films to digital platforms such as the website, app and social media.

Production assistants will be spared countless hours of manual tasks, such as watching video to tag plays, “freeing up that human time to spend it back on the most valuable activities,” Amendolia said. The gen AI will thus serve fans through a human intermediary, rather than be directly fan-facing -- but those types of projects are in development. Amendolia didn’t put a specific timetable other than to say it could be “soon” but also only “when it’s right for the brand.” Quality control is essential. NFL on Prime coverage includes returning innovations and new features that explain crucial late-game scenarios and strategies for both teams, as well as "Pocket Health." Prime Video’s new studio features two floors, thousands of LED screens, and a regulation half-court set-up. Prime members can watch a ton of different live sports in 2025.

Prime Video kicks off Black Friday with an exclusive broadcast of the Skins Game golf competition featuring four PGA TOUR superstars. AWS will continue to provide the league with its AI-powered data solutions. American football’s elite National Football League (NFL) has announced the extension of its partnership with Amazon Web Services (AWS), the e-commerce giant’s major internet services business. Primarily, the NFL will continue to leverage AWS to seek gains in operational efficiency through the use of its data analytics and AI-powered machine learning services. The gold standard of business intelligence. Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Amazon’s Prime Vision is building on its efforts to catapult the way that we watch football into the future with more new features on “Thursday Night Football” this season. It started by showing all-22 angles where we could see every player on the field and actually see how coverages and route concepts unfold on live television. It has since added innovative features like Defensive Alerts, a model powered by artificial intelligence to identify potential blitzes before the snap. The feature worked so well that some viewers thought Amazon was using a delay and then highlighting blitzing players retroactively, but it was actually doing it in real-time. Interested NFL teams even reached out to see if they could find ways to utilize the technology. With advanced analytics, there has been some pushback because of the belief that this game has too many moving parts to be accurately represented by numbers.

However, by combining tracking data (using microchips in players’ shoulder pads), human feedback from experts like coaches and players, and machine learning from previously introduced models, analytics is becoming a pillar in how teams... Prime’s “Thursday Night Football” broadcast is also using these models to allow viewers to process plays like the players do on the field. “If the teams care, we care because the fans at home should know what the teams are thinking about and get deeper inside the minds of the teams,” Prime TNF Analytics Expert, Sam Schwartzstein... Schwartzstein played offensive line for Stanford and protected Andrew Luck. His experience in the trenches on the gridiron and Stanford’s classrooms has led him to bring analytics to life on Amazon’s broadcast. Discover how the NFL uses AWS technology to transform fan engagement, offering personalized experiences and real-time insights through a cutting-edge data platform.

When Paul Ballew became Chief Data & Analytics Officer at the National Football League (NFL) in 2021, one of his key priorities was to develop a unified view of the League’s fans across disparate... Now, that vision is a reality—enabling personalized fan experiences at an unprecedented scale. At the heart of the NFL’s fan data initiative is a cloud-based ecosystem built on Amazon Web Services (AWS). The platform integrates a staggering 90 billion rows of fan data, with over 250 dimensions per fan, ingesting thousands of daily data feeds. “If you think about the journey of bringing together legacy data, it’s extremely challenging,” says Ballew. “We had to stitch together disparate data silos from the teams, Leagues, partners – dealing with a lack of standards, governance, and privacy requirements.

It’s been hard, but we’ve pulled it off in an unprecedented way.” The key, Ballew explains, was eschewing traditional one-size-fits-all approaches in favor of an open, composable ecosystem designed for flexibility and scale.

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