New Features To Help Your Pr Team Succeed In 2023 And Beyond

Bonisiwe Shabane

-Nov 18, 2025, 12:10 PM

new features to help your pr team succeed in 2023 and beyond

Nicole Dunn is the CEO of Dunn Pellier Media, Inc; PR for the fitness, health and wellness sector. As CEO of a wellness PR firm working with brands in health, fitness and longevity, I’ve seen firsthand how the digital landscape continues to evolve—especially with the rise of the AI-driven search. We recently had an internal conversation with our SEO partners about the next frontier: generative engine optimization (GEO). It was a wake-up call that it’s time we step even deeper into this new world. In today’s era of AI-powered queries and chatbot recommendations, being visible requires more than keywords: It demands brand credibility, consistent storytelling and digital authority. And that’s precisely where public relations (PR) can be the power engine behind SEO and GEO.

PR drives the brand visibility, thought leadership and trust signals that both consumers and algorithms recognize. The stories your PR team tells—whether through earned media, thought leadership articles or high-authority backlinks—are the very signals that AI tools now use to determine relevance and authority. For wellness, fitness and health tech brands competing in a saturated space, a strategic PR foundation can not only shape public perception of your brand but also fuel the data that drives discovery. Friends - the media landscape is not getting any easier. As we think about executing in 2024, the Muck Rack team has been thinking a lot about what we learned in 2023. Check out the great highlight below of 24 features we developed in our platform in 2023 to help Public Relations/Communications professionals in 2024 and beyond.

Founder of PRNEWS.IO, an Ad-tech & PR platform for SMBs around the world. Public relations (PR) trends play a huge part in a brand’s online reputation, allowing it to appeal to the most fitting audiences. The year to come has only just begun, and there will always be a new trend coming along to replace the old. But what if I told you that not all of the events we tend to call “trends” can be classified as such? No matter what industry, topic or niche, an event can only be a trend if it covers three areas: basic needs, change factors and innovations. As long as your communication strategy covers all three components, your brand should attract audiences.

Why does this matter, you ask? Well, that’s easy: We live in a fast-paced, ever-changing world. If you want your product to resonate with your audience at any given time, it’s important to be aware of current trends and incorporate them into your strategy. Here are a few current PR trends to keep in mind in 2023. With inflation, war and interest rates featured across many headlines, the economy in 2023 probably feels more uncertain than usual. A major way for businesses to survive and thrive is to fit the market’s needs and retain the trust and engagement of their customers.

Trust is more important than ever: It affects competition, it affects sales, and it affects employment. Looking for ways to set your PR team up for success in 2023? Look no further, because Muck Rack has your back. A few of our newest product features from this year include: ❇ More data, locally and around the world ❇ Podcast Episodes ❇ Google Analytics Dashboard Widgets ❇ A brand new Muck Rack Academy... Check out our latest blog post to get the full download! https://lnkd.in/gE47xAmB

Leeza L. Hoyt, APR, is the president of The Hoyt Organization, Inc., a national PR firm in Los Angeles, Ca. www.hoytorg.com With so many channels now available to brands, it’s no wonder clients are often confused about which way to go when it comes to designing the right program. No doubt, in 2023, it will take an even more digitally integrated and authenticity-driven approach from public relations professionals to connect with the right audience and satisfy key business objectives. Many PR teams have picked up on these shifts and have begun to orient their communications efforts toward more digital targets such as podcasts, YouTube videos and other forms of popular online media.

These mediums are becoming more essential as the traditional media landscape continues to experience critical seismic shifts. What’s the best way to determine the right direction? Here are five strategies that PR teams can implement within their communications efforts to set themselves up for success in 2023: Influencer marketing is a rapidly growing sector. It was reported in 2022 that the market expanded to a whopping $16.4 billion industry, up from $13.8 billion in 2021 and $9.7 billion in 2020. As the world becomes increasingly digital and interconnected, the public relations industry is evolving to keep up with the changing landscape.

In this blog post, we’ll explore the future of PR and share some trends and predictions for 2023 and beyond. Influencer marketing has been on the rise in recent years, and it shows no signs of slowing down. In fact, a survey conducted by Influencer Marketing Hub found that 63% of marketers plan to increase their influencer marketing budgets in 2023. The key to success will be staying on top of trends, being authentic, and finding the right influencers to partner with. As social media continues to play a central role in our lives, brands are realizing the power of collaborating with influencers to reach their target audience. Consumers are becoming more conscious of the impact their purchasing decisions have on the world around them.

As a result, brands are under increasing pressure to articulate their purpose and values, and demonstrate their commitment to social and environmental responsibility. In the future, we can expect to see more brands taking a stand on social issues and aligning their values with those of their target audience. As AI technology continues to advance, we can expect to see more PR agencies and brands leveraging its capabilities. AI can be used to analyze data, identify trends, and automate tasks such as media monitoring and analysis. This can help PR professionals to make more informed decisions and free up time for more strategic work. PR is constantly changing — it’s why PR pros work so hard at being adaptable!

And staying on top of PR trends is the best way to know what’s happening in the industry and how you can adapt. And even though it’s still 2022, you need to start prioritizing these 10 2023 PR trends now. Staying on top of PR trends is always important, year after year. You can’t deliver impressive results to your clients if you have no idea what’s going on in PR and are just grasping at straws! If you want to create impeccable PR strategies, you need to know what’s working in the media. Part of your role as a PR pro is to steer your clients in the right direction, both with your PR strategy and your marketing recommendations.

When you keep your finger on the pulse of PR, what’s out-of-date, what’s up-and-coming, and what’s hot right now will always be in the back of your mind. Knowing the biggest 2023 PR trends will help you make informed, effective decisions for your clients. The work you do now will set you, your agency, and your clients up for success in 2023 and beyond. It’s time to take action and start building your press plans for next year! Here are 10 of the most prevalent 2023 PR trends that will shake up the industry. Attention spans aren’t as long as they used to be (thanks, TikTok!), and lengthy copy just doesn’t work anymore.

People want to read short and punchy brand stories — so you’ve got to simplify your clients’ brand messaging to keep up.

New Features To Help Your Pr Team Succeed In 2023 And Beyond

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Nicole Dunn Is The CEO Of Dunn Pellier Media, Inc;

PR Drives The Brand Visibility, Thought Leadership And Trust Signals

Founder Of PRNEWS.IO, An Ad-tech & PR Platform For SMBs

Why Does This Matter, You Ask? Well, That’s Easy: We

Trust Is More Important Than Ever: It Affects Competition, It