University of Kwazulu-Natal

24 New Features To Help Your Pr Team Succeed In 2024 And Beyond

Bonisiwe Shabane
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24 new features to help your pr team succeed in 2024 and beyond

Account Executive | Helping People & Teams Succeed | Insightful Conversations & Confident Decisions There are only 19 days until 2024 🤯 Have you been wondering how you can help your PR team be even more successful in 2024, and beyond? 🚀 Muck Rack has 24 new features that will help you do just that! 🌟 Check out the list below, and let me know if you'd like to see them live! 🙌🏼 https://lnkd.in/gjbHuijM As we stand on the precipice of 2024, the PR industry finds itself at a crossroads.

Technological advancements, shifting social landscapes, and evolving media consumption habits are all driving significant change. To thrive in this dynamic environment, PR professionals must embrace new ideas and adapt their strategies accordingly. Here are 24 big ideas that will shape the PR industry in the coming years: 1.AI-Powered PR: AI will become increasingly integrated into PR workflows, automating tasks, generating content, and analyzing audience sentiment. 2. Immersive Storytelling: Virtual reality, augmented reality, and other immersive technologies will revolutionize how brands tell their stories and engage audiences.

3. Decentralization & Blockchain: Blockchain technology will enable secure and transparent data sharing, impacting influencer marketing, brand reputation management, and crisis communication. 4. Hyper-Personalization: Utilizing data and AI, PR will shift towards hyper-personalization, tailoring messaging and content to individual audience segments. Between social media algorithm updates, AI integrations, and more and more platforms, PR professionals have a lot to keep up with. Halfway into 2024, here are some of the PR trends Planit has identified from a recent survey conducted by Cision and how we’re incorporating them in our strategy.

Yes, old faithful. Despite years of experts saying it’s dead, don’t count out the press release! The more information you provide in a concise, easy-to-digest manner, the less journalists have to seek out. The Cision survey found that 74% of journalists – nearly 3 in 4 – listed press releases as their preferred pitch medium. The press release was also reported as the top source for generating content and ideas, making it a clear favorite for journalists. Key Takeaway: A well-crafted press release is still a foundation for a great PR campaign.

They say that a picture is worth a thousand words, and it looks like the saying holds true when crafting the perfect pitch. In 2024, eight in 10 journalists report that they have used images or video (or both!) provided by a PR professional during the last year, so the more you can substantiate your pitch with... Beyond bringing your story to life, multimedia elements could actually be a deciding factor in whether or not your story gets covered. Over half of responding journalists stated that they were more likely to pursue a pitch if it included images or other multimedia content. Now more than ever, PR pros are tasked with navigating a complex media landscape! As you prepare to take on the new year, we're sharing features we launched this year to help your PR team succeed in 2024 and beyond 🚀 Click 👉 for an overview of these...

https://lnkd.in/gR5JPp4M In 2024, the PR spotlight shines on micro-influencers. These individuals, though they may have smaller followings, wield significant influence within their specific niches. Their power lies in their authenticity and high engagement rates. PR campaigns are increasingly leveraging these micro-influencers for their ability to foster deep, genuine connections with their audiences, making them invaluable for brands targeting specific demographics or interests. The era of depending exclusively on celebrity influencers is waning.

While celebrities still hold sway, their impact is often diluted due to their broad and diverse followings. Brands recognize that the sheer size of a celebrity’s following doesn’t guarantee meaningful engagement, leading to a shift towards more relatable and niche-focused micro-influencers. Data is the new cornerstone of PR strategies in 2024. Using advanced analytics tools, PR professionals can track campaign performance, understand audience behaviors, and measure message impact precisely. This approach allows for informed decision-making, enhancing the effectiveness of campaigns and enabling the prediction of future PR trends. The days of basing PR decisions on guesswork or gut feeling are fading.

While intuition still plays a role, it’s no longer the primary driver in PR strategy development. Data-driven insights replace hunches, leading to more targeted and successful PR campaigns. In 2024, there will be a continued rise in the dominance of video content in the digital PR space. The power of video lies in its ability to convey messages through dynamic and engaging visual storytelling. Brands increasingly incorporate video into their PR strategies, utilizing various formats like behind-the-scenes clips, product demonstrations, and narrative-driven pieces to capture and retain audience attention.

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Yes, old faithful. Despite years of experts saying it’s dead, don’t count out the press release! The more information you provide in a concise, easy-to-digest manner, the less journalists have to seek out. The Cision survey found that 74% of journalists – nearly 3 in 4 – listed press releases as their preferred pitch medium. The press release was also reported as the top source for generating cont...

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