Muck Rack Introduces Integrated Social Listening Ein Presswire

February 12, 2025 11:00 ET | Source: Muck Rack Muck Rack Miami, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, today introduced a groundbreaking new way public relations and communications teams can track and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,...

“When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” A New Era for PR: Integrated Social Listening There were 1,744 press releases posted in the last 24 hours and 439,304 in the last 365 days. Miami and Toronto, Sept.

03, 2024 (GLOBE NEWSWIRE) -- Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations (PR) and communications management... The purchase closed on August 31, 2024 and marks Muck Rack’s first acquisition.Muck Rack will continue supporting the Keyhole product and will begin to integrate its tools into the Muck Rack platform immediately. PR and corporate communications teams can easily add social listening to their Muck Rack subscription, and soon will be able to access social listening insights directly within the Muck Rack platform, offering a comprehensive... The integration will enable customers to monitor direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X (formerly Twitter), TikTok, YouTube and Facebook. Keyhole’s social media monitoring complements Muck Rack’s expansive global media monitoring, which includes more than 600,000 global news sources and more than 3.5 million articles daily, across online, television, radio, newsletters and print, all... “Social listening is a key part of the communications workflow, and as the consumption of news on social media continues to increase, PR professionals need to understand how social and news coverage work together...

“By integrating Keyhole’s technology, we’ll be able to build social listening tools specifically for the PR and communications user, providing them with insights that can help them spot a potential crisis, inform earned media... Muck Rack and Keyhole have been partners since 2023 and share similar values. Both companies were founded in 2009, pioneering social media data and insights, and both scaled successfully through bootstrapping. “We couldn’t ask for a better partner than Muck Rack to scale our technology and bring it to the forefront of the PR community,” added Saif Ajani, cofounder of Keyhole. “Integrating our social listening and monitoring tools with Muck Rack’s earned media reporting will empower communicators to understand which conversations impact their reputation, enabling them to take timely and informed actions.”The acquisition comes at... The company received its first-ever institutional capital investment of $180M in 2022 and remains founder-controlled, majority-founder owned and profitable.

Muck Rack’s software supports the entire PR workflow combining media database, pitching, monitoring and reporting to generate press coverage, protect brand reputation and boost PR performance, efficiency and collaboration. Built from the ground up and powered by the best data in PR, the platform leverages the latest in artificial intelligence and machine learning to monitor media outlets worldwide, helping communicators measure and report... About Muck Rack Muck Rack enables organizations to build trust, tell their stories and demonstrate the unique value of earned media. The only public relations management platform powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and... Purpose-built for communications and public relations, Muck Rack helps more than 5,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Learn more at muckrack.com. About KeyholeKeyhole is a leading social listening and analytics platform that empowers businesses to monitor, analyze, and understand real-time social media conversations. Since its founding in 2009, Keyhole has provided organizations with actionable insights into social media trends, influencer impact, and brand perception across major platforms like Instagram, X (formerly Twitter), Facebook, and TikTok. Trusted by global brands, agencies, and PR professionals, Keyhole’s technology helps users make data-driven decisions to enhance their social media strategies and protect their online reputation. Learn more at keyhole.co. EIN Presswire provides this news content "as is" without warranty of any kind.

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© 1995-2025 Newsmatics Inc. dba EIN Presswire. All rights reserved. Muck Rack, a leader in award-winning PR software designed for brands and agencies, has introduced Muck Rack Social Listening, a cutting-edge tool that enables public relations and communications teams to monitor and measure brand... This powerful new suite provides a holistic view of how social media and news coverage interact within the larger media landscape, empowering professionals to engage strategically, anticipate crises, and assess campaign impact—all from a... Muck Rack Social Listening is built upon the company’s robust media infrastructure, encompassing hundreds of millions of data points across digital, broadcast, print, podcasts, newsletters, and social media.

Additionally, the platform is bolstered by technology from Keyhole, the social listening platform acquired by Muck Rack in September 2024. This integration enhances PR teams’ ability to track direct and indirect brand mentions, hashtags, influencers, and keywords across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook. “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” With Muck Rack Social Listening, PR teams can:

Muck Rack is also launching two new Social Dashboard Templates within its platform, allowing customers who opt for Social Listening to gain deeper insights: Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, introduced a groundbreaking new way public relations and communications teams can track and measure brand perception on social and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack.

“Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” Marketing Technology News: Cloudflare Introduces Speed Brain to Instantly Make Millions of Web Pages 45% Faster A New Era for PR: Integrated Social Listening The suite of tools is supported by social media platform Keyhole, which Muck Rack acquired last year. MIAMI: Muck Rack has introduced Muck Rack Social Listening to support PR and communications professionals in tracking and measuring brand perception on social and earned media, the platform said this week.

The suite of tools aims to offer an expanded view of how social media and news coverage coalesce in the wider media ecosystem, allowing customers to involve their audience, anticipate crises and measure the... “We wanted our customers to be able to log in to Muck Rack and see all the traditional media and the social media in one place — and that’s what we launched this week,”... The platform’s integrated social listening is supported by data and technology from Keyhole. Last year, Muck Rack acquired the social media analytics platform, which tracks direct and indirect brand mentions, hashtags, influencers and keywords across social media.

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