University of Kwazulu-Natal

Chambers Profiles Showcasing Your Law Firm To Our Global Audience

Bonisiwe Shabane
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chambers profiles showcasing your law firm to our global audience

A Chambers ranking is the most recognisable and highly regarded in the legal profession. Profile Platform unlocks a wealth of ways to endorse your firm, amplify your ranking and manage your submission by improving referee responses. Enhance your profile to engage prospective buyers, stand out from your competitors and showcase your practice in the very best light. Of law firms state a ranking helps win and retain work Of leading firms enhance their Profile with Chambers Of users who view enhanced Firm Profiles then go to firm sites

More clicks visit enhanced profiles than other ranked firms Your journey starts with the submission. This may be the first time you have made a submission or something might have changed professionally to make submitting important. You may have decided to enter your department or your law firm may have decided to raise its profile. Whatever the reason, making your submission to us is the most important step in potentially achieving the ranking, and recognition you deserve. Ranked firms and individuals are then able to access innovative, data-led platforms to manage their online reputations and gain indispensable data insights based on rankings that truly reflect ability and talent.

As you become more established, benefit from tools and resources to enhance your profile and reach more of the audiences you need to in order to sustain your professional growth and development. There is more you can do; enhance your profile to elevate your ranking above your competition. Because reputation matters. If you awarded a ranking, you have the opportunity to showcase your expertise via a profile to really stand out. In turn this will help elevate your firm's visibility across every channel. Because SEO matters and being first matters.

For law firms and lawyers, a Chambers ranking is more than a badge of honor. It’s a stamp of market credibility. Clients notice it. Competitors track it. And in some cases, it influences who gets hired and who gets shortlisted. But the process of earning that recognition is often misunderstood.

Too many firms take a passive approach, recycling old matter descriptions or rushing through submissions without thinking about what Chambers is actually looking for. Others rely too heavily on reputation alone, assuming that great legal work will speak for itself (it won’t). Chambers rankings are the result of a thoughtful and strategic effort to showcase the right work, from the right voices, in the right way. Strong Chambers submissions require more than a checklist. They need narrative, clarity and strategy. This guide breaks down what works, what doesn’t and how to put your firm in the best possible position to stand out.

Whether you’re aiming to be ranked for the first time or looking to move up the tables, it starts with doing the work to tell your story well. Here’s how: To get a lawyer ranked in Chambers, focus on the following steps: Chambers in-depth overviews are created for either a particular Practice Area or Country. The overviews are displayed above world-leading rankings for the duration of the guide and have been enhanced to ensure unrivalled exposure to potential clients, at their point of need. When a buyer of legal services comes to the ranking table for your practice area or region, the first thing they will see is your Overview, uniquely positioned at the top of the page.

Unlike Overview placement, you can add up to 5 contributors with profiles, photos and biographies in the report and on the website. Your Overview will display your firm branding above the article with a link directing back to your firm profile. We can help ensure your content shows off your practice proficiency at its best. Legal directories are an essential legal marketing tool. And in recent years they have been cementing this role with the gradual introduction of new features – enhanced profiles, insights reports, historical comparative data and more. Chambers & Partners recently took it one step forward and announced the launching of its new Profile Platform.

Read on to learn more about its main features. The platform is conceived around the concepts of Rank, Amplify, Improve and Submit and is aimed at: This category includes Enhanced Profiles, Embargoed Rankings, Image Generator and Best Practice Guides, the last two being brand new features. Enhanced Profiles are said to have increased visibility on search pages and allow you to include added descriptions, press releases and articles, overviews and contact cards to your profile. We find that the best thing about Enhanced Profiles is the opportunity to re-share your content and thought leadership on another platform besides your website and social media. Embargoed Rankings will give you a two-week heads up to prepare your communications and marketing materials for the respective Chambers Guide launch

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