Chambers In Depth Overviews Showcase Your Firm As Legal Experts

Bonisiwe Shabane

-Nov 2, 2025, 10:13 AM

chambers in depth overviews showcase your firm as legal experts

Chambers in-depth overviews are created for either a particular Practice Area or Country. The overviews are displayed above world-leading rankings for the duration of the guide and have been enhanced to ensure unrivalled exposure to potential clients, at their point of need. When a buyer of legal services comes to the ranking table for your practice area or region, the first thing they will see is your Overview, uniquely positioned at the top of the page. Unlike Overview placement, you can add up to 5 contributors with profiles, photos and biographies in the report and on the website. Your Overview will display your firm branding above the article with a link directing back to your firm profile. We can help ensure your content shows off your practice proficiency at its best.

All of the Key Methods of Assessment Explained Understanding how The Legal 500 and Chambers & Partners evaluate law firms can turbo charge your submissions, in turn significantly improving your firm’s rankings and reputation. You want to leave nothing to chance, submitting is a time-consuming process so, if you are going to take part, it is essential to make the absolute most of the process. In my experience, many demotions and non-rankings are due to simple errors/omissions in the submission such as not providing enough matters, not describing the work in sufficient detail and not relaying sufficient breadth/variety of... Likewise, a large percentage of firms who express disappointment at not being promoted have often made grand claims yet not provided sufficient evidence in their support. For law firms and lawyers, a Chambers ranking is more than a badge of honor.

It’s a stamp of market credibility. Clients notice it. Competitors track it. And in some cases, it influences who gets hired and who gets shortlisted. But the process of earning that recognition is often misunderstood. Too many firms take a passive approach, recycling old matter descriptions or rushing through submissions without thinking about what Chambers is actually looking for.

Others rely too heavily on reputation alone, assuming that great legal work will speak for itself (it won’t). Chambers rankings are the result of a thoughtful and strategic effort to showcase the right work, from the right voices, in the right way. Strong Chambers submissions require more than a checklist. They need narrative, clarity and strategy. This guide breaks down what works, what doesn’t and how to put your firm in the best possible position to stand out. Whether you’re aiming to be ranked for the first time or looking to move up the tables, it starts with doing the work to tell your story well.

Here’s how: To get a lawyer ranked in Chambers, focus on the following steps: A challenge faced by many law firms when producing Chambers submissions is how to explain the significance or sophistication of their work highlights. It is easy to say, “This was the biggest M&A deal of the year,” but what if you are a leading lower- or mid-market firm? Or you specialise in a practice area where matter values are not as relevant? Framing the matters in other terms can be an invaluable tool, providing detail of equal importance to the legal work itself.

Matthew Cripsey, a Kidd Aitken Senior Legal Directory Specialist, explains how to present work highlights to maximise their efficacy in a Chambers submission. Over the years, our team has frequently fielded questions and concerns from clients. They wonder if their cited work highlights are as significant as those of the high-ranking, more established law firms and if they can compete on the same level in legal directory rankings. Larger, international firms might have more immediately impactful matters at their fingertips to include as work highlights in a submission. But this does not have to be a barrier to other firms obtaining a ranking in a Chambers and Partners guide. There are many ways to emphasise the significance of a matter, whether through the relative complexity of the legal work, the market context or the importance of the outcome for the client.

In recent years, Chambers has amended its assessment criteria, and researchers now score firms on the complexity and sophistication of work highlights. Regardless of size, firms can compete on a level playing field in this respect. Many clients initially provide only surface-level descriptions for their work highlights. As a second step, detail concerning any novel legal issues or transaction structures should be included, as well as any information about matters being landmark within the market context. This is particularly important given that Chambers’ new assessment framework evaluates the sophistication and complexity of the matter. It is helpful to explain these innovative, complex and significant elements in simple terms.

Having introduced the matter in outline, follow up the description with: “It was significant because of these reasons…”Or: “It was innovative because of these elements…” Reasons might include a matter being an industry first,... Of course, not every matter can be novel or landmark. There can be just as much value in including matters that demonstrate a successful outcome for the client, particularly if the context can be made engaging for the researcher and convey other complexities, such... One Kidd Aitken client employed this methodology in a work highlight regarding a land use matter for a Chambers Canada submission. They were concerned that the matter on its own would not be as significant – or interesting – as matters submitted by other law firms. We questioned the submitting Partner about the case, gaining insight into the real-world issues raised by the dispute.

These included its importance to the client and the local community. In the final submission, we helped them frame the matter as a David vs. Goliath narrative, explaining how it was a complex case in which the law firm successfully fought on behalf of its small client against a large conglomerate. This approach of providing wider context to what might initially seem less impressive matters has been a successful one, including during the most recent Chambers USA submissions round. Highlighting the complexity and innovation of a matter is important for firms to factor in to their submissions, but other steps are also required in order to retain the interest of the Chambers research... As a legal directory consultancy employing former Chambers researchers and editors, we are especially well-placed to advise on submissions best practice.

Writing a work highlight with technical terms and legalese might seem like a useful strategy on the surface, perhaps offering an opportunity to impress the researcher. However, even though Chambers researchers and editors are highly skilled in their field and jurisdiction, many do not have formal legal training. Using technical language may make your submission harder to analyse. Instead, focus on using simple terms and language that make the matter easy to understand. A Chambers ranking is the most recognisable and highly regarded in the legal profession. Profile Platform unlocks a wealth of ways to endorse your firm, amplify your ranking and manage your submission by improving referee responses.

Enhance your profile to engage prospective buyers, stand out from your competitors and showcase your practice in the very best light. Of law firms state a ranking helps win and retain work Of leading firms enhance their Profile with Chambers Of users who view enhanced Firm Profiles then go to firm sites More clicks visit enhanced profiles than other ranked firms

Chambers In Depth Overviews Showcase Your Firm As Legal Experts

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