Ai Tops Pr Priorities According To A New Muck Rack Survey

Bonisiwe Shabane

-Nov 18, 2025, 9:29 AM

ai tops pr priorities according to a new muck rack survey

The future of search will take center stage at the SEO & GEO Outlook 2026 Breakfast, where leading search and digital marketing experts will explore how AI-powered generative search is reshaping online visibility and... The event, co-produced by... From the outset of the annual Mid-Atlantic MarCom Summit and ADWKDC, communicators were told they are facing a "world of constant change." Perhaps, said a speaker at the opening session, what communicators really need,... The annual Mid-Atlantic MarCom Summit and ADWKDC will be held on Thursday, October 9, at the Convene Conference Center in Arlington, VA. Advertising, marketing, public relations and media thought leaders will share their expertise on the current and coming trends that... The latest group of speakers are listed below for the October 9 Mid-Atlantic MarCom Summit and ADWKDC.

The summit will be held in Arlington, VA at the Convene Conference Center in the Rosslyn district of Arlington. Sessions will include a broad range of topics for... TIME has launched the TIME AI Agent, an artificial intelligence–powered platform designed to help readers engage more deeply with its journalism. The new system, built on TIME’s reporting and generative AI technology, allows readers to interact with content in real... 14. August 2025 12:00 ET | Quelle: Muck Rack Muck Rack

Miami, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Fifty-nine percent of PR professionals reported that AI and automation will grow in importance over the next five years, with 77% already using tools like ChatGPT in their workflow,... When asked how to improve PR’s perceived value, 67% of respondents pointed to producing measurable results. Other strategies, such as creative solutions (12%) and executive visibility (11%) lagged far behind. “For years, PR teams have struggled to prove their direct impact on business outcomes, but AI is changing that,” said Gregory Galant, cofounder and CEO of Muck Rack. “It’s not just a tool for writing faster or working smarter; it's becoming the attribution engine PR has never had.

With solutions like GEO, communicators can finally connect earned media to real results. That’s a fundamental shift for the industry.” Media relations remains a core responsibility, with 84% citing it as a top job function. Yet, securing media coverage is becoming increasingly difficult. Seventy-two percent of respondents cited low journalist response rates, and 62% pointed to shrinking media lists within relevant beats. Get the latest updates delivered to your inbox every day, and stay up-to-date for free 🧠📈

Get the latest updates delivered to your inbox every day, and stay up-to-date for free 🧠📈 New Muck Rack Report Reveals Generative AI Is Now Essential for PR Professionals Miami, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it boosts the quality of their work and 93% say it speeds up their work, according to Muck Rack's third State of AI in PR report. The report surveyed over 1,000 PR professionals to explore how AI is shaping workflows and transforming PR and communications Top AI use cases in PR Brainstorming and writing tasks remain the top use cases...

The survey revealed that 82% of professionals use AI for brainstorming, 72% leverage it for drafting content and 59% rely on it for research and crafting social media copy. Fifty-seven percent report utilizing at least one paid AI tool. There are some areas where AI is less frequently used. Only 21% reported using AI to find journalists. Interestingly, PR pros edit AI output less frequently than in previous years. In 2024, 61% reported revising most of the text output; in 2025, this figure dropped by 10%.

This shift likely reflects improvements in AI's capabilities. AI policies and training in the workplace Despite widespread adoption, over half of companies lack formal AI usage policies. Among organizations with guidelines, nearly 60% of PR professionals follow them strictly. Access to AI training also remains limited, with more than one-third of respondents reporting formal workplace education on the tools. There is a notable gap in expectations between brands and agencies. While 37% of brand professionals advocate for full disclosure of AI use by their agency partners, only 20% of agency PR professionals disclose their AI use all the time.

Concerns about AI in PR PR professionals remain cautious about AI's risks. Top concerns include: Over-reliance by newcomers on AI instead of learning the principles of the industry Unscrutinized AI output The potential of clients or firms to undervalue human content creators Those not yet using... Methodology Muck Rack surveyed 1,013 PR professionals from Nov. 13 to Dec. 17, 2024, and distributed the survey mainly via email. The responses were reviewed and corrected for any low effort, straight-lining or major outliers.

The conservative estimate of the margin of error is +/- 2.9%. Unless otherwise noted, results should not be compared to previous year's responses due to changes in how the questions were asked. Download the full report to learn more about the current state of AI in PR. About Muck Rack Muck Rack is the leading provider of award-winning PR software built for how brands and agencies work. The only public relations software powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps more than 5,000 companies worldwide analyze and report on the impact of their media relations.

Thousands of journalists use Muck Rack's free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories. Learn more at muckrack.com. Contact MEDIA Bailey Mark Senior Communicaitons Manager [email protected] Market News and Data brought to you by Benzinga APIs PR professionals have tripled AI use since 2023 Nicole Dunn is the CEO of Dunn Pellier Media, Inc; PR for the fitness, health and wellness sector. As CEO of a wellness PR firm working with brands in health, fitness and longevity, I’ve seen firsthand how the digital landscape continues to evolve—especially with the rise of the AI-driven search.

We recently had an internal conversation with our SEO partners about the next frontier: generative engine optimization (GEO). It was a wake-up call that it’s time we step even deeper into this new world. In today’s era of AI-powered queries and chatbot recommendations, being visible requires more than keywords: It demands brand credibility, consistent storytelling and digital authority. And that’s precisely where public relations (PR) can be the power engine behind SEO and GEO. PR drives the brand visibility, thought leadership and trust signals that both consumers and algorithms recognize. The stories your PR team tells—whether through earned media, thought leadership articles or high-authority backlinks—are the very signals that AI tools now use to determine relevance and authority.

For wellness, fitness and health tech brands competing in a saturated space, a strategic PR foundation can not only shape public perception of your brand but also fuel the data that drives discovery. Miami, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Fifty-nine percent of PR professionals reported that AI and automation will grow in importance over the next five years, with 77% already using tools like ChatGPT in their workflow,... When asked how to improve PR’s perceived value, 67% of respondents pointed to producing measurable results. Other strategies, such as creative solutions (12%) and executive visibility (11%) lagged far behind. “For years, PR teams have struggled to prove their direct impact on business outcomes, but AI is changing that,” said Gregory Galant, cofounder and CEO of Muck Rack.

“It’s not just a tool for writing faster or working smarter; it's becoming the attribution engine PR has never had. With solutions like GEO, communicators can finally connect earned media to real results. That’s a fundamental shift for the industry.” Media relations remains a core responsibility, with 84% citing it as a top job function. Yet, securing media coverage is becoming increasingly difficult. Seventy-two percent of respondents cited low journalist response rates, and 62% pointed to shrinking media lists within relevant beats.

Nearly half pitch more than 20 journalists per campaign, but 36% noted limited relationships with their contacts. While 70% say they personalize pitches to some extent, most only update a few lines to tailor the message. Just 11% say they fully customize each pitch.

Ai Tops Pr Priorities According To A New Muck Rack Survey

People Also Search

The Future Of Search Will Take Center Stage At The

The Summit Will Be Held In Arlington, VA At The

Miami, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Fifty-nine Percent Of

With Solutions Like GEO, Communicators Can Finally Connect Earned Media

Get The Latest Updates Delivered To Your Inbox Every Day,