University of Kwazulu-Natal

New Muck Rack Report Reveals Generative Ai Is Now Essential For Pr

Bonisiwe Shabane
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new muck rack report reveals generative ai is now essential for pr

January 16, 2025 12:30 ET | Source: Muck Rack Muck Rack Miami, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it boosts the quality of their work and 93% say it speeds up their work, according to Muck Rack’s third State of AI in PR report. The report surveyed over 1,000 PR professionals to explore how AI is shaping workflows and transforming PR and communications Top AI use cases in PR Brainstorming and writing tasks remain the top use cases for AI in PR.

The survey revealed that 82% of professionals use AI for brainstorming, 72% leverage it for drafting content and 59% rely on it for research and crafting social media copy. Fifty-seven percent report utilizing at least one paid AI tool. There are some areas where AI is less frequently used. Only 21% reported using AI to find journalists. Interestingly, PR pros edit AI output less frequently than in previous years. In 2024, 61% reported revising most of the text output; in 2025, this figure dropped by 10%.

This shift likely reflects improvements in AI’s capabilities. Miami, Jan. 16, 2025 (GLOBE NEWSWIRE) — Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it boosts the quality of their work and 93% say it speeds up their work, according to Muck Rack’s third State of AI in PR report. The report surveyed over 1,000 PR professionals to explore how AI is shaping workflows and transforming PR and communications Top AI use cases in PR Brainstorming and writing tasks remain the top use cases for AI in PR.

The survey revealed that 82% of professionals use AI for brainstorming, 72% leverage it for drafting content and 59% rely on it for research and crafting social media copy. Fifty-seven percent report utilizing at least one paid AI tool. There are some areas where AI is less frequently used. Only 21% reported using AI to find journalists. Interestingly, PR pros edit AI output less frequently than in previous years. In 2024, 61% reported revising most of the text output; in 2025, this figure dropped by 10%.

This shift likely reflects improvements in AI’s capabilities. AI policies and training in the workplace Despite widespread adoption, over half of companies lack formal AI usage policies. Among organizations with guidelines, nearly 60% of PR professionals follow them strictly. Access to AI training also remains limited, with more than one-third of respondents reporting formal workplace education on the tools. Get the latest updates delivered to your inbox every day, and stay up-to-date for free 🧠📈 Get the latest updates delivered to your inbox every day, and stay up-to-date for free 🧠📈

New Muck Rack Report Reveals Generative AI Is Now Essential for PR Professionals Miami, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it boosts the quality of their work and 93% say it speeds up their work, according to Muck Rack's third State of AI in PR report. The report surveyed over 1,000 PR professionals to explore how AI is shaping workflows and transforming PR and communications Top AI use cases in PR Brainstorming and writing tasks remain the top use cases... The survey revealed that 82% of professionals use AI for brainstorming, 72% leverage it for drafting content and 59% rely on it for research and crafting social media copy.

Fifty-seven percent report utilizing at least one paid AI tool. There are some areas where AI is less frequently used. Only 21% reported using AI to find journalists. Interestingly, PR pros edit AI output less frequently than in previous years. In 2024, 61% reported revising most of the text output; in 2025, this figure dropped by 10%. This shift likely reflects improvements in AI's capabilities.

AI policies and training in the workplace Despite widespread adoption, over half of companies lack formal AI usage policies. Among organizations with guidelines, nearly 60% of PR professionals follow them strictly. Access to AI training also remains limited, with more than one-third of respondents reporting formal workplace education on the tools. There is a notable gap in expectations between brands and agencies. While 37% of brand professionals advocate for full disclosure of AI use by their agency partners, only 20% of agency PR professionals disclose their AI use all the time. Concerns about AI in PR PR professionals remain cautious about AI's risks.

Top concerns include: Over-reliance by newcomers on AI instead of learning the principles of the industry Unscrutinized AI output The potential of clients or firms to undervalue human content creators Those not yet using... Methodology Muck Rack surveyed 1,013 PR professionals from Nov. 13 to Dec. 17, 2024, and distributed the survey mainly via email. The responses were reviewed and corrected for any low effort, straight-lining or major outliers. The conservative estimate of the margin of error is +/- 2.9%.

Unless otherwise noted, results should not be compared to previous year's responses due to changes in how the questions were asked. Download the full report to learn more about the current state of AI in PR. About Muck Rack Muck Rack is the leading provider of award-winning PR software built for how brands and agencies work. The only public relations software powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps more than 5,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack's free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Learn more at muckrack.com. Contact MEDIA Bailey Mark Senior Communicaitons Manager [email protected] Market News and Data brought to you by Benzinga APIs PR professionals have tripled AI use since 2023 The future of search will take center stage at the SEO & GEO Outlook 2026 Breakfast, where leading search and digital marketing experts will explore how AI-powered generative search is reshaping online visibility and... The event, co-produced by... From the outset of the annual Mid-Atlantic MarCom Summit and ADWKDC, communicators were told they are facing a "world of constant change." Perhaps, said a speaker at the opening session, what communicators really need,...

The annual Mid-Atlantic MarCom Summit and ADWKDC will be held on Thursday, October 9, at the Convene Conference Center in Arlington, VA. Advertising, marketing, public relations and media thought leaders will share their expertise on the current and coming trends that... The latest group of speakers are listed below for the October 9 Mid-Atlantic MarCom Summit and ADWKDC. The summit will be held in Arlington, VA at the Convene Conference Center in the Rosslyn district of Arlington. Sessions will include a broad range of topics for... TIME has launched the TIME AI Agent, an artificial intelligence–powered platform designed to help readers engage more deeply with its journalism.

The new system, built on TIME’s reporting and generative AI technology, allows readers to interact with content in real... Miami, Jan. 16, 2025 (GLOBE NEWSWIRE) — Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it boosts the quality of their work and 93% say it speeds up their work, according to Muck Rack’s third State of AI in PR report. The report surveyed over 1,000 PR professionals to explore how AI is shaping workflows and transforming PR and communications Miami, Jan.

16, 2025 (GLOBE NEWSWIRE) — Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it boosts the quality of their work and 93% say it speeds up their work, according to Muck Rack’s third State of AI in PR report. The report surveyed over 1,000 PR professionals to explore how AI is shaping workflows and transforming PR and communications Brainstorming and writing tasks remain the top use cases for AI in PR. The survey revealed that 82% of professionals use AI for brainstorming, 72% leverage it for drafting content and 59% rely on it for research and crafting social media copy. Fifty-seven percent report utilizing at least one paid AI tool.

There are some areas where AI is less frequently used. Only 21% reported using AI to find journalists. Interestingly, PR pros edit AI output less frequently than in previous years. In 2024, 61% reported revising most of the text output; in 2025, this figure dropped by 10%. This shift likely reflects improvements in AI’s capabilities. Legal.

Deadly. Twice as lethal as fentanyl. And still on shelves. This legal drug is killing more Americans than fentanyl. Still think it’s safe?. AI was utilized for research, writing, citation management, and editing.

Testing found elevated levels of a potential carcinogenic impurity in several lots of Prazosin Hydrochloride capsules. AI was utilized for research, writing, citation management, and editing. Sandy Paws Rescue Inc., a foster-based dog rescue in Massachusetts, is highlighting several deserving dogs in honor of Adopt a Senior Month. While the term "senior" might give some adopters pause, the rescue emphasizes that these dogs have plenty of years ahead of them; years they deserve to spend in loving homes rather than waiting in... As winter settles in and furnaces roar back to life, experts warn of an invisible killer — carbon monoxide. The CDC reports that over 400 Americans could die in their sleep before spring.

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