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8 Essential Ecommerce Google Analytics Dashboards Recommended By

Bonisiwe Shabane
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8 essential ecommerce google analytics dashboards recommended by

Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in Google Analytics at no extra cost. But, when you want to look at specific metrics only, most analytics platforms give you a lot to process at once. An ecommerce dashboard with Google Analytics metrics refines the process for you so you can get the insights you need fast. In this blog post, you’ll learn more about Google Analytics ecommerce dashboards and how to use them effectively. You’ll discover these topics:

An ecommerce analytics dashboard is a group of visualizations based on your ecommerce store’s data. Most dashboards cover a specific goal or topic, such as traffic or audience behavior. Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can be daunting and time-consuming. Custom reports and dashboards — two Google Analytics options — can help ecommerce managers quickly access key metrics. But whilst custom reports are able to drill down to traffic data with virtually no limitations, the format of dashboards is report summaries comprising of a maximum of 12 widgets (boxes), at a maximum...

Dashboards can be tailored for specific departments or members of an ecommerce team. They are handy tools for making quick and informed decisions. Each Google Analytics account has an allowance of 20 dashboards. Here are 10 custom dashboards that every online retailer should use. Perfect Dashboard for Ecommerce (Revenue), by Portent Personalise & delight shoppers' experience

Suite of APIs to tailor our applications to your needs. Capture shopper signals to deliver personalized campaigns Deliver a connected shopping experience that blends. Extend the Swym platform to meet your end-to-end needs. Fragmented data, disconnected reports, and hours spent on spreadsheets: that’s the daily reality for many eCommerce brands trying to keep up with performance metrics. It becomes even more complicated when they have to juggle multiple platforms like Shopify, Amazon, Meta Ads, and GA4.

Without a unified eCommerce analytics dashboard, leadership often doesn’t get complete visibility into the numbers. According to PwC, 73% of customers say their purchasing decisions are directly influenced by their experience. But delivering a consistent experience across all touchpoints is impossible when marketing, sales, and operations aren’t leveraging the same data. That’s where eCommerce analytics dashboards come in. These powerful, visual command centers provide instant insights and enable smarter decisions. But with so many options available, choosing the right eCommerce analytics dashboard can seem like a challenge.

In this blog, we’ll walk through what makes a great analytics dashboard for eCommerce, what metrics you should track, how to choose the right tool, and a detailed comparison of the top 10 dashboards... Simply put, an eCommerce analytics dashboard is a centralized reporting hub that visually displays your business’s most important performance metrics. These dashboards pull and unify data from multiple sources, such as Shopify, Amazon Seller Central, Meta Ads, Klaviyo, Google Analytics 4 (GA4), CRMs like HubSpot, and inventory management tools. They give you a real-time view of your operations, marketing, customer behavior, and financials. Dashboards are typically built using business intelligence platforms or pre-built analytics tools that allow teams to slice, filter, and explore their data without relying on engineering support every time. When ecommerce performance falls short of business goals, pinpointing the root cause is challenging.

Is it ineffective marketing assets, poorly defined audience targeting, gaps in customer support, or the product itself? The complexity arises from the sheer volume of data generated daily across channels and product lines, making it difficult to unify fragmented data points and analyze them quickly enough to refine strategies. In this article, we’ll review 14 best analytics tools for ecommerce designed to streamline data collection, unification, and analysis, helping brands uncover ecommerce insights and optimize performance across their operations. Best for: Event-based tracking and analysis of user behavior across websites and apps. Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing ecommerce performance. Its event-based tracking system provides deep insights into user behavior across websites and apps, helping brands understand their customer journey, optimize conversions, and maximize ROI.

Download our free financial model template to guide your 2025. You can even automate it with Airboxr. Connect your Shopify store and start running your reports on auto-pilot. The article outlines essential eCommerce analytics tools for Shopify and Amazon, highlighting their features and benefits. Key tools include Google Analytics, Airboxr, Triple Whale, Lifetimely, BeProfit, and more. A spreadsheet vs.

dashboarding analysis framework will help you decide which tool might be best for you. Businesses operating on Shopify and Amazon today have a wealth of options when it comes to ecommerce analytics software. But when looking for the right platform, users often miss out on the most important question: While there are many factors involved in choosing the right analytics software, we highlight the main considerations in this article. By the end of this read, you’ll be able to make a very informed decision on which analytics tool works best for your ecommerce store.

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Ecommerce Analytics Help You Understand What’s Going On With Your

Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in Google Analytics at no extra cost. But, when you want to look at specific metrics only, most analytics platforms give you a lot to process at once. An ecommerce dashboard with Google Analytics metrics refines the process for you so you can get the insi...

An Ecommerce Analytics Dashboard Is A Group Of Visualizations Based

An ecommerce analytics dashboard is a group of visualizations based on your ecommerce store’s data. Most dashboards cover a specific goal or topic, such as traffic or audience behavior. Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can be daunting and time-consuming. Custom reports and dashboar...

Dashboards Can Be Tailored For Specific Departments Or Members Of

Dashboards can be tailored for specific departments or members of an ecommerce team. They are handy tools for making quick and informed decisions. Each Google Analytics account has an allowance of 20 dashboards. Here are 10 custom dashboards that every online retailer should use. Perfect Dashboard for Ecommerce (Revenue), by Portent Personalise & delight shoppers' experience

Suite Of APIs To Tailor Our Applications To Your Needs.

Suite of APIs to tailor our applications to your needs. Capture shopper signals to deliver personalized campaigns Deliver a connected shopping experience that blends. Extend the Swym platform to meet your end-to-end needs. Fragmented data, disconnected reports, and hours spent on spreadsheets: that’s the daily reality for many eCommerce brands trying to keep up with performance metrics. It becomes...

Without A Unified ECommerce Analytics Dashboard, Leadership Often Doesn’t Get

Without a unified eCommerce analytics dashboard, leadership often doesn’t get complete visibility into the numbers. According to PwC, 73% of customers say their purchasing decisions are directly influenced by their experience. But delivering a consistent experience across all touchpoints is impossible when marketing, sales, and operations aren’t leveraging the same data. That’s where eCommerce ana...