8 Essential Ecommerce Google Analytics Dashboards Recommended By Onvo

Bonisiwe Shabane

-Dec 10, 2025, 3:46 PM

8 essential ecommerce google analytics dashboards recommended by onvo

Master your online store's data game with 8 essential Google Analytics dashboards. Read our latest blog to see E-commerce experts share their secrets to success. 🛒📊 #Ecommerce #DataAnalytics #Dashboarding Link: https://lnkd.in/gE7xzq2s Personalise & delight shoppers' experience Suite of APIs to tailor our applications to your needs. Capture shopper signals to deliver personalized campaigns

Deliver a connected shopping experience that blends. Extend the Swym platform to meet your end-to-end needs. Fragmented data, disconnected reports, and hours spent on spreadsheets: that’s the daily reality for many eCommerce brands trying to keep up with performance metrics. It becomes even more complicated when they have to juggle multiple platforms like Shopify, Amazon, Meta Ads, and GA4. Without a unified eCommerce analytics dashboard, leadership often doesn’t get complete visibility into the numbers. According to PwC, 73% of customers say their purchasing decisions are directly influenced by their experience.

But delivering a consistent experience across all touchpoints is impossible when marketing, sales, and operations aren’t leveraging the same data. That’s where eCommerce analytics dashboards come in. These powerful, visual command centers provide instant insights and enable smarter decisions. But with so many options available, choosing the right eCommerce analytics dashboard can seem like a challenge. In this blog, we’ll walk through what makes a great analytics dashboard for eCommerce, what metrics you should track, how to choose the right tool, and a detailed comparison of the top 10 dashboards... Simply put, an eCommerce analytics dashboard is a centralized reporting hub that visually displays your business’s most important performance metrics.

These dashboards pull and unify data from multiple sources, such as Shopify, Amazon Seller Central, Meta Ads, Klaviyo, Google Analytics 4 (GA4), CRMs like HubSpot, and inventory management tools. They give you a real-time view of your operations, marketing, customer behavior, and financials. Dashboards are typically built using business intelligence platforms or pre-built analytics tools that allow teams to slice, filter, and explore their data without relying on engineering support every time. If you’re a business owner, you have a lot to juggle. There's content to create, marketing to organize, teams to manage — it's a long to-do list. The last thing you have time for is sifting through pages of eCommerce metrics.

However, eCommerce metrics are vital if you want to grow your business. They show where you are in terms of customers and revenue, they show where you can make improvements, and they help you provide the personalized experiences customers expect. How can you analyze all that data without it taking over your life? One solution is eCommerce dashboards. They bring together your important metrics and track them for you. You can also customize them according to your business goals.

In this article, we'll look at eight eCommerce dashboard examples you could use. But first, we'll look at what an eCommerce dashboard is and why you need one. An eCommerce dashboard is an important eCommerce business tool. It tracks all your data in one place to give you a clear view of your business. You can customize your eCommerce dashboard to show data like: With an eCommerce dashboard, you’ll no longer have to trawl through vast amounts of data.

You can display data in tables, graphs, and charts to make it easy to compare. You can also view it in real-time or sort it according to days, weeks, months, or even years. Explore how Databox supports every step of your data journey. Clean, merge, and structure raw data for deeper analysis. Build interactive dashboards anyone can understand. Share performance updates automatically, in any format.

Accelerate growth by aligning finance, product, and go-to-market data so teams make smarter decisions. As eCommerce marketers and founders, we all use Google Analytics, CMS analytics dashboards (e.g. Shopify Analytics), and video session recording and heat map tools such as Hotjar, to help us with key insights and analysis into what’s contributing to the growth of an eCommerce store. Whilst these ‘free’ solutions are great, we find ourselves lacking that extra ‘oomph’ and detailed reports we need to make better informed decisions around growth and marketing. Sure, we resort to setting up our own custom dashboards and complicated spreadsheets, but what if there is a better experience to managing all our important data? Is there a better way to display what’s happening in the business across marketing, finance and all departments of the business?

Is there an easier solution to stay on top of our mot important metrics like CAC (including blended CAC), CPAs, LTV, Churn, AOV and others? Can we setup rules for alerts and notifications? I’ve been doing eCommerce for a long time and data analytics in this space has always been a bit behind. If you’re reading this, there’s a good chance you feel the same way. So, I've gone ahead and curated some of my top eCommerce analytics software and reporting tools which I’ve had some awesome experiences with, including others I’m coming across that are absolutely worth trying out. The best ecommerce dashboards easily showcase online sales and marketing performance, but with so many platforms generating overwhelming amounts of data, marketing professionals are struggling to keep up with reporting tasks and manual workflows.

An ecommerce dashboard should be designed to showcase Key Performance Indicators (KPIs) over time. Users should quickly diagnose problems and spot opportunities. Using colors and design techniques, a dashboard should highlight what the numbers mean and quantify what is good or bad. The example ecommerce marketing dashboard below showcases a variety of design elements that you would want to see in an overview. The dashboard is pulling data from different sources such as Shopify, Amazon, social media platforms, and Google Analytics. The KPIs are listed at the top and show how they compare to the prior year (see comparison period filter on the top right).

In the left-center section, you can select and compare ecommerce KPIs over time—this will help a user analyze if metrics correlate in performance. On the right-center section, you can see product performance – this aggregates product data from both Amazon and Shopify. Business intelligence tools like Tableau or Looker allow teams to build the best ecommerce dashboards like this example. Aggregating all the data into one visualization can save teams countless hours and improve sales performance. PenPath offers prebuilt, Proven Dashboards, and Custom Dashboards for our clients to make this process easier. To avoid confusion, your team should know who is going to be using each dashboard and why.

Which metrics matter the most? How does each user plan to use the dashboards? At PenPath, we like to start by looking at the different seniority levels who will use this data and understand the bandwidth they have in terms of doing data exploration and analysis. The less analysis you think someone will do, the less you’ll want to make available in their dashboard.

8 Essential Ecommerce Google Analytics Dashboards Recommended By Onvo

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