University of Kwazulu-Natal

17 Top Search Engines For 2025 Ranked By Popularity

Bonisiwe Shabane
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17 top search engines for 2025 ranked by popularity

Want to know what the best search engines are this year? I’ve got you covered. In this post, I’ll reveal the 17 most popular search engines in the world right now, ranked according to their market share. I’ll also provide a detailed overview of each search engine and share some interesting facts and figures about them along the way. Note: I’ve used data from Statcounter in this post. In their dataset, market share is calculated based on search engine referrals, i.e.

the share of website clicks resulting from searches on each engine. Their tracking code was installed on over 1.5 million websites and over 5 billion clicks were measured. Google is the most popular search engine in the world by a huge margin, with a market share of 90.83%. Choosing the right search engine is more important than ever in 2025. With growing concerns over privacy, censorship, and algorithmic bias, users are looking beyond Google’s familiar homepage for smarter, safer, and more specialized ways to search the web. While Google remains dominant—accounting for roughly 94.8% of global mobile search traffic—there’s an expanding ecosystem of alternative search engines that offer compelling advantages, whether it’s enhanced privacy, eco-consciousness, or tailored search experiences.

Here’s a breakdown of the best search engines you can use today, what makes them stand out, and who they’re best suited for. Best For: Comprehensive search, accuracy, and advanced toolsMarket Share: ~94.8% (mobile search traffic) Good to Know:In 2025, Google continues integrating its Gemini AI model to power more conversational, intelligent search queries—especially within mobile and smart devices. Best For: Microsoft ecosystem users and AI-powered results While Google clearly dominates the search engine market, it’s important to note that Yahoo, DuckDuckGo, and MSN are all powered by Bing. This means they rely on Bing’s search technology (the Bing bot), effectively combining their user bases under Bing’s ecosystem.

So, while Google operates independently, Bing benefits from multiple platforms contributing to its overall reach. In 2025, the world of search engines is more competitive than ever. Here’s a comprehensive breakdown of the top search engines. The search engine landscape has evolved dramatically over the years, shaped by advancements in AI, changing user behavior, and tech company competition. As of July 2025, several players dominate the global search market—some expected, some rising fast. Whether you’re a digital marketer, content creator, or curious user, knowing where people search can help you reach the right audience.

Market Share: ~86% globallyWebsite: www.google.com No surprise here—Google continues to reign as the dominant force in search. With ongoing improvements to its Search Generative Experience (SGE) and integration with AI features through Gemini, Google offers contextual, AI-assisted answers alongside traditional results. Mobile-first indexing, voice search, and visual search continue to gain traction. Home » Technology » 20+ Best Search Engines (November 2025) Alternatives to Google Tested I’ve spent the last three months testing over 20 search engines, and Google’s declining search quality isn’t just your imagination.

After analyzing 4,500 searches across different engines, measuring privacy features, and tracking performance metrics, I discovered alternatives that actually outperform Google in specific areas. The search landscape in 2025 has dramatically shifted with AI integration, privacy concerns reaching an all-time high, and Google facing multiple antitrust cases. You’re probably here because you’ve noticed Google serving you more Reddit results than actual websites, or you’re concerned about the 2.5 billion data points Google collects about each user annually. Learn about our contributor guidelines, process, and timeline. Use this easy form to submit a content idea. A collection of the best tech news and content.

Define tech jargon and acronyms with our comprehensive glossary. Watch vendors read Bad G2 Reviews, à la Mean Tweets. Back in our 2023 blog on search engine rankings, we used DB-Engines as an impartial—if imperfect—way to measure the relative popularity of traditional search platforms like Elasticsearch, Solr, and Splunk. It offered a helpful snapshot of developer mindshare, particularly in open-source and enterprise contexts. But in 2025, that lens feels increasingly outdated. You can’t talk about search today without also considering:

In short, “traditional search” can’t be evaluated in isolation anymore. So, what does DB-Engines still offer in 2025? Which are the 10 best and most popular search engines in the World? It may be a shocking surprise for many, but Google is not the only search engine available on the Internet today! Besides Google and Bing, other search engines may not be as well known, but they still serve millions of search queries daily. In fact, several alternative search engines want to take Google's throne, but none is ready (yet) to pose a threat.

Google is the most popular search engine, with an amazing 90.4% market share compared to 4.08% of second-place Bing. Nevertheless, other search engines are worth considering, and the best Google alternatives are presented below. List of the 10 best search engines in 2025, ranked by popularity.

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