University of Kwazulu-Natal

Top 10 Search Engines In 2025 That Go Beyond Google G2

Bonisiwe Shabane
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top 10 search engines in 2025 that go beyond google g2

Learn about our contributor guidelines, process, and timeline. Use this easy form to submit a content idea. A collection of the best tech news and content. Define tech jargon and acronyms with our comprehensive glossary. Watch vendors read Bad G2 Reviews, à la Mean Tweets. A judge ruled that Google created an illegal monopoly because it paid partners to make its search engine the default on phones and mobile browsers.

And the bad news continues: The company recently changed its policy to allow tracking you with fingerprinting. But you don’t have to use Google (though it's hard to avoid the code it places on nearly every website you visit). Alternative search engines often give you more privacy and sometimes come with other benefits as well, such as specialized search tools and commitments to charitable donations. The difference in quality of results between Google and other search engines has become a non-issue, too. We've tested the top alternative search engines and included the ones worthy of consideration below. We focus on standard web search engines here, but you can also read about the new world of generative AI search.

AOL is still in the web portal game, giving you a start page that shows curated hot topics in the entertainment, finance, food, health, news, and sports categories. But you can use it just as a web search engine as well. This offering features a slick interface, optional content filtering of potentially offensive material, and good image search filters. It's not the most private search in the world since activity tracking and location are on by default, but you can disable those from a Privacy Dashboard as long as you're signed in with... Yahoo now owns AOL, so your web results will likely be the same in both; they just have different interface tools. Coming from the innovative creators of the privacy-focused Brave web browser, Brave Search claims “unmatched privacy.” In my testing using the EFF’s Cover Your Tracks Tools, Brave was the most private browser, so the...

When I enter a search in Brave Search, my ad-and-tracker blocker, uBlock, doesn’t report anything to block. Brave gets its results both from its web crawling index and “anonymous API calls to third parties.” Brave now gives you a choice of AI-powered or standard web results via its Answer With AI... A Discussions section on the result page features content from Reddit and the like. Finally, Brave's Goggles feature lets you filter your results with parameters like No Celebrity content or News from the Left or Right. The biggest name in private search deserves your attention. DuckDuckGo (DDG) has a simple privacy policy: “We don’t collect or share any of your personal information.” The search interface is simple, too, and results are on target, though they lack the extensive info...

DDG lets you search for images, videos, news, maps, and shopping results. A nice touch is that DDG adds more header options depending on the search term, such as Definition, Meanings, Nutrition, and Recipes. The search service now includes two AI features: Assist, for a generated answer summary for your query, and Duck.ai Chat. The first is similar to AI features in Bing, Brave, and Google. It summarizes web results to give you an answer at the top of the page so that you don't have to hunt down that nugget of information on multiple websites. Duck.ai lets you have a conversation with a chatbot that doesn't use your input for training.

Home » Statistics & Examples » Top 10 Most Used Search Engines in 2025 (With Market Share) Search behavior in 2025 is more dynamic than ever. With the rise of AI-powered assistants, privacy-focused browsing, and visual discovery platforms, the way users interact with search engines has fundamentally shifted. But even with new players emerging, a few giants still dominate global internet queries. In this article, we explore the top 10 most used search engines in 2025, backed by the latest market share data, regional trends, and real user insights. Whether you’re an SEO strategist, marketer, or just curious about the evolving web, this list will help you understand where the majority of global search traffic flows today.

📊 Data Sources: StatCounter Global Stats, Similarweb, DataReportal, Ahrefs, and internal industry tracking. Note: Market share percentages are based on data from April 2025 and may vary slightly depending on the source. Home » Technology » 20+ Best Search Engines (November 2025) Alternatives to Google Tested I’ve spent the last three months testing over 20 search engines, and Google’s declining search quality isn’t just your imagination. After analyzing 4,500 searches across different engines, measuring privacy features, and tracking performance metrics, I discovered alternatives that actually outperform Google in specific areas. The search landscape in 2025 has dramatically shifted with AI integration, privacy concerns reaching an all-time high, and Google facing multiple antitrust cases.

You’re probably here because you’ve noticed Google serving you more Reddit results than actual websites, or you’re concerned about the 2.5 billion data points Google collects about each user annually. In 2025, the digital landscape continues to evolve, offering a diverse range of search engines beyond the ubiquitous Google. While Google Search remains a dominant force, with over 80% market share, numerous AI-powered and privacy-centric alternatives have emerged to cater to specific user needs. This article explores the top 10 search engines that offer unique features, enhanced privacy, and innovative search experiences, empowering users to make informed choices about their online navigation. Google Search, while popular, raises privacy concerns due to extensive data collection. Microsoft Bing integrates AI-powered search with ChatGPT, offering conversational search capabilities.

DuckDuckGo emphasizes privacy by not collecting or sharing personal information. Perplexity AI uses a chatbot to directly answer questions, citing sources for transparency. Curious about alternatives to Google? In 2025, you have many options. This article covers the top 15 web search engines and their unique features. Whether you prioritize privacy, AI tools, or specialized searches, there’s something here for you.

You can switch your default search engine to explore alternatives like DuckDuckGo and Brave Search, which emphasize privacy and independence from major tech companies. In today’s digital age, search engines have become an essential tool for navigating the vast expanse of the internet. While Google remains the most popular search engine, there are numerous alternative search engines that offer unique features, benefits, and advantages. These alternatives cater to various user needs, from enhanced privacy and security to specialized search capabilities and support for niche interests. Exploring these alternative search engines can open up new possibilities for finding information, ensuring that you get the most relevant and diverse search results. Whether you’re concerned about privacy, looking for a search engine that supports content creators, or seeking an eco-friendly option, there’s an alternative search engine out there for you.

Using alternative search engines can provide several benefits, including: Enhanced privacy: Many alternative search engines prioritize user privacy, offering features such as anonymous searching, no tracking, and no personalized ads. This ensures that your search history and personal data remain private. Choosing the right search engine is more important than ever in 2025. With growing concerns over privacy, censorship, and algorithmic bias, users are looking beyond Google’s familiar homepage for smarter, safer, and more specialized ways to search the web. While Google remains dominant—accounting for roughly 94.8% of global mobile search traffic—there’s an expanding ecosystem of alternative search engines that offer compelling advantages, whether it’s enhanced privacy, eco-consciousness, or tailored search experiences.

Here’s a breakdown of the best search engines you can use today, what makes them stand out, and who they’re best suited for. Best For: Comprehensive search, accuracy, and advanced toolsMarket Share: ~94.8% (mobile search traffic) Good to Know:In 2025, Google continues integrating its Gemini AI model to power more conversational, intelligent search queries—especially within mobile and smart devices. Best For: Microsoft ecosystem users and AI-powered results India’s digital payments ecosystem is once again proving its strength — this time, powered by the festive spirit. The Unified Payments Interface (UPI), which has become the heartbeat of India’s […]

After months of teasers, speculation, and hints from OpenAI leadership, GPT-5 officially launched on 7 August 2025 — and it’s more than just an upgrade. This release unifies advanced reasoning, […] As India proudly celebrates its 79th Independence Day, we are thrilled to bring you an exclusive opportunity to power up your business at a reduced cost. Our IT company, proudly […] Let’s Drive Results Together – Get Your Personalized Plan Today! Service of Interest * Select a service...Search Engine Optimization (SEO)Pay-Per-Click (PPC) AdsEcommerce DevelopmentGeneral Website DevelopmentMobile Application DevelopmentSocial Media AdsWebsite Design

Let’s Drive Results Together – Get Your Personalized Plan Today! Service Required Search Engine OptimizationPay Per Click AdsEcommerce DevelopmentGeneral Website DevelopmentMobile Application DevelopmentSocial Media AdsWebsite Design People are becoming more conscious of how they search online. From privacy to sustainability, users are moving beyond standard options in favour of more innovative and user-friendly tools. While Google still dominates the market, it is far from being the only choice. Whether you’re a tech-savvy user or a business, there’s a wide world of search engines out there that offer better alignment with your needs.

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Learn About Our Contributor Guidelines, Process, And Timeline. Use This

Learn about our contributor guidelines, process, and timeline. Use this easy form to submit a content idea. A collection of the best tech news and content. Define tech jargon and acronyms with our comprehensive glossary. Watch vendors read Bad G2 Reviews, à la Mean Tweets. A judge ruled that Google created an illegal monopoly because it paid partners to make its search engine the default on phones...

And The Bad News Continues: The Company Recently Changed Its

And the bad news continues: The company recently changed its policy to allow tracking you with fingerprinting. But you don’t have to use Google (though it's hard to avoid the code it places on nearly every website you visit). Alternative search engines often give you more privacy and sometimes come with other benefits as well, such as specialized search tools and commitments to charitable donation...

AOL Is Still In The Web Portal Game, Giving You

AOL is still in the web portal game, giving you a start page that shows curated hot topics in the entertainment, finance, food, health, news, and sports categories. But you can use it just as a web search engine as well. This offering features a slick interface, optional content filtering of potentially offensive material, and good image search filters. It's not the most private search in the worl...

When I Enter A Search In Brave Search, My Ad-and-tracker

When I enter a search in Brave Search, my ad-and-tracker blocker, uBlock, doesn’t report anything to block. Brave gets its results both from its web crawling index and “anonymous API calls to third parties.” Brave now gives you a choice of AI-powered or standard web results via its Answer With AI... A Discussions section on the result page features content from Reddit and the like. Finally, Brave'...

DDG Lets You Search For Images, Videos, News, Maps, And

DDG lets you search for images, videos, news, maps, and shopping results. A nice touch is that DDG adds more header options depending on the search term, such as Definition, Meanings, Nutrition, and Recipes. The search service now includes two AI features: Assist, for a generated answer summary for your query, and Duck.ai Chat. The first is similar to AI features in Bing, Brave, and Google. It sum...