Youtube Tv To Introduce Genre Based Channel Plans In Early 2026

Bonisiwe Shabane

-Dec 28, 2025, 4:14 AM

youtube tv to introduce genre based channel plans in early 2026

December 16, 2025 10.24 Europe/London By Julian Clover YouTube TV will roll out a new set of “YouTube TV Plans” from early 2026, adding more than 10 genre-specific packages alongside its main 100+ channel service. In a blog post, YouTube’s head of subscriptions Christian Oestlien said the aim is to give subscribers more flexibility to tailor their line-ups, whether that’s a sports-focused plan, a combined sports-and-news option, or packages... A key launch title will be the YouTube TV Sports Plan, which YouTube says will include major broadcasters plus sports networks including FS1, NBC Sports Network and all ESPN networks, alongside ESPN Unlimited. Subscribers will also be able to add options such as NFL Sunday Ticket and RedZone, while retaining features such as unlimited DVR, multiview, key plays and fantasy view. YouTube has not yet set out pricing or the full channel line-ups for each plan.

YouTube TV’s base package currently costs $82.99 per month. But early next year, the streaming service will roll out a range of cheaper options for people who want only a subset of live TV channels — including packages centered on sports, news, kids... In early 2026, YouTube plans to launch YouTube TV Plans, a collection of over 10 genre-specific packages. That will include the YouTube TV Sports Plan, which will include top broadcast networks, sports networks like Fox Sports 1, NBC Sports Network, all of the ESPN networks — as well as ESPN Unlimited. In addition, subscribers can purchase add-ons like NFL Sunday Ticket and NFL RedZone. But YouTube isn’t yet offering pricing or full details of channels that will be in each of the YouTube TV Plans, which will be critical in determining how popular they prove to be.

Also note, the YouTube TV Sports Plan will not include events exclusively available on other platforms, like Amazon Prime Video’s NFL “Thursday Night Football,” Major League Soccer and F1 on Apple TV, or WWE... The internet-TV service’s intent to introduce the cheaper plans was previously revealed last month after YouTube inked a carriage renewal with Disney after a bruising two-week blackout: According to Disney, “select networks” from the... Under that agreement, YouTube TV customers on the baseline plan will have access to ESPN’s full lineup of sports including content from ESPN Unlimited by end of 2026. The slimmed-down YouTube TV Plans will include many features of the core service, including unlimited DVR recording space and a multiview option. The YouTube TV Sports Plan also will include the key plays rewatch feature and fantasy view. YouTube TV is launching more than 10 genre-specific channel packages in early 2026, the Google-owned company announced on Wednesday.

The move will mark the first time YouTube TV breaks up its cable-like channel bundle. The new packages will give consumers more flexibility over the content that they want to pay for. The upcoming lineup of bundles includes one dedicated to sports that will include access to all the major broadcasters, as well as sports networks like FS1, NBC Sports Network, all of the ESPN networks,... Customers will be able to include add-ons like NFL Sunday Ticket and RedZone. YouTube notes that users will still get access to popular features like unlimited DVR, multiview, key plays, and fantasy view. Although YouTube didn’t share the full list of upcoming bundles, the company said there will be news, family, and entertainment packages.

Plans will be available across sports, news and family & entertainment content As YouTube TV looks to continue growing its subscription business, the company plans to launch over 10 genre-specific packages early next year. Among the packages included in YouTube TV Plans will be a sports-focused offering that will include all the major broadcasters, as well as FS1, NBC Sports Network, all of the ESPN networks and ESPN... Subscribers have the option of including add-ons like NFL Sunday Ticket and RedZone, and will have access to features including unlimited DVR, multiview, key plays and fantasy view. Additionally, YouTube TV Plans will have packages centered around news, family and entertainment content. More specifics on those plans, as well as pricing for all the packages, will be shared at a later date.

YouTube TV will introduce more than 10 genre-specific channel bundles in early 2026, marking the platform’s first shift away from its single cable-style package and offering subscribers more flexibility over the content they pay... YouTube TV said the new plans will allow subscribers to select themed bundles rather than purchase the full $82.99 monthly base package. One of the upcoming bundles is a sports-focused plan that includes all major broadcast networks, FS1, NBC Sports Network, and the full lineup of ESPN channels, including ESPN Unlimited. Users will be able to add NFL Sunday Ticket and RedZone. The company confirmed that core features such as unlimited DVR, multiview, key plays and fantasy view will remain available across these packages. Although the full list of bundles has not been released, YouTube TV said it will include options for news, family programming and entertainment.

The genre-based packages are positioned to appeal to consumers who want more control over their bill or who do not watch enough content to justify the full subscription price. YouTube TV noted that the smaller bundles will cost less than the base plan, though it has not yet specified pricing. Christian Oestlien, YouTube’s VP and head of subscriptions, said in a blog post that the goal is to give viewers more options, whether they stick with the main plan of more than 100 channels,... YouTube has announced a major overhaul of its television service, with plans to introduce a wide range of genre-specific subscription packages early next year. The update, shared in an official blog post on Dec. 10, aims to give viewers far greater control over what they choose to watch and what they opt to pay for.

“Early next year, we’ll launch YouTube TV Plans, bringing more choice and flexibility to our subscribers with over 10 genre-specific packages,” the company wrote. These new YouTube TV Plans will allow subscribers to build their viewing experience around categories such as sports, news, family content and entertainment, marking a clear shift from traditional all-in-one subscription plans. The blog post highlights a new YouTube TV Sports Plan, designed to give fans access to major sports broadcasters and select sports networks. “One package that we know our customers will be excited for is the YouTube TV Sports Plan. The Sports Plan will offer fans access to all the major broadcasters as well as sports networks like FS1, NBC Sports Network, all of the ESPN networks, as well as ESPN Unlimited. Subscribers can include add-ons like NFL Sunday Ticket and RedZone and keep all fan-favourite features, including unlimited DVR, multiview, key plays and fantasy view,” the post said.

Don't miss the most important news and views of the day. Get them on our Telegram channel First Published: Dec 11 2025 | 3:49 PM IST YouTube TV has announced introduction of genre-basd subscription plans beginning early 2026 as the company moves to increase its influence in the growing pay-TV market. The new plan will initially have 1- genre-based packages with a focus on a kids channel, as well as a sports channel with channels such as ESPN, FS1 and NBC Sports Network. Subscribers will also have an option of purchasing additional plans such as NFL Sunday ticked and NFL Redzone.

The company is yet to reveal pricing for the new categories. The current YouTube pricing costs $82.99 per month, but YouTube hopes the new bundle packages will attaract viewers into their specially-tailored categories. “Our goal is to let you tailor your subscription with more options. Whether you stick with our main YouTube TV plan with 100+ channels, focus on sports, combine sports and news, or select a plan centered on family and entertainment content, subscribers will be able to... “TV should be easy, giving viewers greater control over what they want to watch,” He added.

Youtube Tv To Introduce Genre Based Channel Plans In Early 2026

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