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What Is Prime Vision Amazon S New Immersive Champions League Feature

Bonisiwe Shabane
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what is prime vision amazon s new immersive champions league feature

Amazon promise it will not disrupt the viewing AMAZON have unveiled the stunning new way to enjoy Champions League coverage this season. Prime Video have launched “Prime Vision” and it is making its debut TONIGHT as Tottenham face Villarreal. Your info will be used in accordance with our Privacy Policy You'll now receive top stories, breaking news, and more, straight to your email. Amazon has presented a new unique way to enjoy Champions League broadcasts this season.

The Prime Video service is launching the “Prime Vision” feature, which starts TODAY during the match between Tottenham and Villarreal. Amazon will again broadcast one match per week in the Champions League. The new feature will allow viewers to track the game and monitor statistics in a “Fifa”-like style. Users who enable Prime Vision will be able to see a wealth of real-Time statistics overlaid on the match video. Prime Video has unveiled new broadcast enhancements for football fans watching the UEFA Champions League (UCL) on Prime Video this season, with the League Phase kicking-off on September 16th. Central to this is Prime Vision, a new alternate feed to incubate and test new broadcast innovations that aim to bring fans closer to Europe’s most prestigious football tournament.

Prime Vision adds an optional layer of advanced statistics, insights and graphics in real-time to give fans a unique perspective on the tactics and data powering European football. The alternate feed will evolve throughout the current season and into the future with fan feedback and new AI-powered innovations bringing additional features and insights. Many of the advanced analytics and insights that Prime Vision offers are used by football clubs, scouting departments and online data platforms, bringing advanced metrics into the match broadcast. The launch of Prime Vision for the UCL League Phase will build on core insights that NFL fans have been able to immerse themselves in since the introduction of the broadcast feed across NFL... Prime Vision includes the tactical talking points and statistics that fuel fan discussion, including: “Prime Vision combines the best of Amazon’s world class production and technology experience to raise the bar for football fans and offer something meaningfully different,” commented Alex Green, Managing Director Prime Video Sport, International.

“European football is unique, and we are going to take the time to listen to fans and add functionality in the years to come, alongside the learnings we have with Prime Vision from other... Prime Vision allows us to experiment and test an all-new broadcast whilst preserving the main broadcast experience that is enjoyed by millions of households on Prime Video.” “It’s a new way to experience Champions League football with graphical enhancements added to the game in real time,” explained Andrew Hornett, Director of Live Sports Production at Prime Video Sport. “It’s an incubator for ideas; there’s things we can do here that may turn up on our main feed […] We haven’t targeted a specific audience [ie gamers]. We just thought it was a cool thing to do!” When you purchase through links on our site, we may earn an affiliate commission.

Here’s how it works. Champions League football is about to look very different; Amazon is rolling out Prime Vision, a new alternative feed that layers live data and tactical graphics directly onto your screen. The new feed is debuting in the UK for the Tottenham vs Villarreal match this Tuesday. Instead of just watching the match as usual, viewers will see player names, sprint speeds, jump heights and even passing options appear over the action in real-time. Every shot on target will bring up ball speed and goal probability, while a “momentum bar” predicts which side is most likely to score next. There’s even a live tactical map tracking all 22 players at once, like you’re peeking at the manager’s tablet.

It’s essentially football with a gaming overlay, like playing EA FC, only you’re not holding the controller. Amazon has already tested Prime Vision with NFL coverage in the US, where it picked up an Emmy and proved especially popular with younger viewers. Now, it’s giving Champions League fans the same treatment. Amazon Prime Video will produce a data-enhanced simulcast of its Uefa Champions League coverage for viewers in the UK, Germany and Italy, serving up AI-powered statistics and visual overlays. ‘Prime Vision’ uses data captured by optical tracking systems installed for goal line technology (GLT) and semi-automated offside technology (SAOT) to unlock real time insights on all 22 players on the pitch. Examples of planned graphics include a tactical mini map inspired by soccer video games, a momentum bar which takes into account various statistics to show which team is on top at any given moment,...

Amazon’s algorithms will also analyse a player’s positioning, direction and viewing angle to highlight the three most likely passing options, visualise how much of the goal is obstructed when a player is taking a... Alex Green, managing director of Prime Video Sport international, explained that the feature forms part of the broadcaster’s ambition to bring fans closer to the sport, increase their understanding of the game in front... September 17, 2025 14.32 Europe/London By Julian Clover Amazon has debuted a new augmented-reality / data-enhanced broadcast mode for its live sports coverage. Amazon Prime Vision made its first appearance in the UK during Tuesday night’s coverage of the Champions League clash between Tottenham and Vilarreal. Additional stats, graphics and AR-style visualisations were added on top of the live match feed.

Viewers can take in additional information such as player names, sprint speeds, pass distances, ball speeds, expected goals (xG) metrics, live positioning maps of all players, and momentum indicators. The visuals are inspired by video games and the kind of graphics younger or more data-oriented viewers might enjoy: overlays that show tactical plays, passing options, etc. They resemble what might normally be saved for the post match analysis.

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