University of Kwazulu-Natal

We Re Bringing Social Media Listening To Muck Rack Linkedin

Bonisiwe Shabane
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we re bringing social media listening to muck rack linkedin

ICYMI: We’ve acquired Keyhole to bring social listening to the Muck Rack platform! Read more: https://bit.ly/4dLskA1 February 12, 2025 11:00 ET | Source: Muck Rack Muck Rack Miami, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, today introduced a groundbreaking new way public relations and communications teams can track and... The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure...

Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” A New Era for PR: Integrated Social Listening

Special announcement: We’ve made our first acquisition. We’re bringing social listening to the Muck Rack platform via Keyhole to help our customers gain access to deeper insights into how they’re perceived on social media. We’ll continue supporting the Keyhole product and will begin to integrate its tools into Muck Rack immediately. Customers can easily add social listening to their subscription and soon will be able to access social listening insights without having to leave the Muck Rack platform. Read more: https://bit.ly/4dLskA1 We love that this will make it easier to stay on top of brand perception and media coverage all within one platform!

🎉 This is awesome and so crucial for PR + marketing professionals in 2024. Congrats Vanessa Neurohr and team Muck Rack! Excited to see how it looks! Driving Growth at the Intersection of Marketing, Revenue, & Partnerships | SEO + PR + Distribution Strategy Muck Rack, the leading provider of award-winning PR software built for brands and agencies work, introduced a groundbreaking new way public relations and communications teams can track and measure brand perception on social and...

The new suite of tools provides an expansive view of how social media and news coverage work together in the broader media ecosystem, empowering customers to strategically engage their audience, anticipate crises, and measure... Muck Rack Social Listening is powered by its superior media infrastructure of hundreds of millions of data points on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media. It’s also supported by data and technology from Keyhole, the social listening platform Muck Rack acquired in September 2024, that tracks direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X, TikTok,... “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.”

Marketing Technology News: Cloudflare Introduces Speed Brain to Instantly Make Millions of Web Pages 45% Faster A New Era for PR: Integrated Social Listening Muck Rack, a leader in award-winning PR software designed for brands and agencies, has introduced Muck Rack Social Listening, a cutting-edge tool that enables public relations and communications teams to monitor and measure brand... This powerful new suite provides a holistic view of how social media and news coverage interact within the larger media landscape, empowering professionals to engage strategically, anticipate crises, and assess campaign impact—all from a... Muck Rack Social Listening is built upon the company’s robust media infrastructure, encompassing hundreds of millions of data points across digital, broadcast, print, podcasts, newsletters, and social media. Additionally, the platform is bolstered by technology from Keyhole, the social listening platform acquired by Muck Rack in September 2024.

This integration enhances PR teams’ ability to track direct and indirect brand mentions, hashtags, influencers, and keywords across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook. “When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.” With Muck Rack Social Listening, PR teams can: Muck Rack is also launching two new Social Dashboard Templates within its platform, allowing customers who opt for Social Listening to gain deeper insights:

Tracking conversations across social media isn’t just about monitoring mentions—it’s about seeing the full picture. Muck Rack's new Social Listening integration brings real-time insights into the Muck Rack platform, empowering PR teams to: 💬 Monitor real-time conversations about their brand, industry and competitors across major social platforms 🗣️ Identify... See how Muck Rack Social Listening changes the game for PR pros. 📢 Check out more details on the blog: https://bit.ly/3WWx8MB CEO @ Nan & Company Properties | №1 Luxury Realtor in Houston great tool, just learning how to leverage this when working on business development strategy

Values-Driven Communicator | Podcast Host | Project and Onboarding Coordinator | SaaS + B2B Support | Helping Mission-Driven Teams Grow with Integrity So awesome that Muck Rack features social listening! 🤩 Just thinking of all the data that can be used to improve messaging.

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