University of Kwazulu-Natal

Vaynerx Muck Rack And Ipsos Reveal Key Media Consumption Trends For

Bonisiwe Shabane
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vaynerx muck rack and ipsos reveal key media consumption trends for

October 15, 2025 10:00 ET | Source: Muck Rack Muck Rack NEW YORK, NY, Oct. 15, 2025 (GLOBE NEWSWIRE) -- VaynerX, in partnership with Muck Rack and Ipsos, today announced the release of a new research report, Inside Modern PR: Trust, Timing & Building Credibility – A Deep Dive Into Earned Attention in 2025. The report provides a comprehensive look at the evolving landscape of media consumption and attention, highlighting a critical new mandate for public relations practitioners. The research, which surveyed US consumers and brand leaders, reveals that while legacy media remains the anchor of trust (57% of consumers cite local news as their most trusted source), social platforms dominate the...

This coexisting but nuanced environment demands that effective modern PR must fuse the credibility signals of traditional media with the scale and immediacy of social. “There’s a real opportunity for brand leaders that understand how to harness legacy and social media alongside their consumers,” said VaynerX CMO Avery Akkineni. “Effective modern PR strategies will consistently deliver evidence and resonance, while ensuring messages are authentic, verifiable, and everywhere. It’s exactly what we’re helping our clients do every single day across VaynerX.” ​VaynerX, in partnership with Muck Rack and Ipsos, has released new research report, Inside Modern PR: Trust, Timing & Building Credibility – A Deep Dive Into Earned Attention in 2025. The report provides a comprehensive look at the evolving landscape of media consumption and attention, highlighting a critical new mandate for public relations practitioners.

​ The research, which surveyed US consumers and brand leaders, reveals that while legacy media remains the anchor of trust (57% of consumers cite local news as their most trusted source), social platforms dominate the... This coexisting but nuanced environment demands that effective modern PR must fuse the credibility signals of traditional media with the scale and immediacy of social. “There’s a real opportunity for brand leaders that understand how to harness legacy and social media alongside their consumers,” said VaynerX CMO Avery Akkineni. “Effective modern PR strategies will consistently deliver evidence and resonance, while ensuring messages are authentic, verifiable, and everywhere. It’s exactly what we’re helping our clients do every single day across VaynerX.”

“This research echoes what communicators tell us every day, credibility isn’t static, it’s earned moment by moment,” added Greg Galant, co-founder and CEO of Muck Rack. “PR leaders are redefining trust in real time. The ones who will succeed are those who show up authentically across platforms, back their stories with evidence and build reputations that stand up to public scrutiny.” “Truth and trust are the foundation of what we do at Ipsos, ensuring decisions - from the ballot box to the board room - are rooted in evidence and facts,” said Nick Mercurio, chief... “As misinformation fuels skepticism, it creates huge implications and a clear opportunity for brands. Companies that lead with honesty and consistency will be the ones to grow.”

Sign up to the PR Net newsletter for the latest events, jobs, and industry news In an era of declining trust, rapidly shifting media habits, and rising demands for authenticity, modern PR must balance credibility, consistency, and reach to earn audience attention. VaynerX, in partnership with Muck Rack and Ipsos, has released 'Inside Modern PR: Trust, Timing & Building Credibility – A Deep Dive Into Earned Attention in 2025', a report exploring how successful brands and... Read a few key stats below, and access the full findings for PR professionals navigating the balance between credibility and reach in 2025 here. NEW YORK, NY, Oct. 15, 2025 (GLOBE NEWSWIRE) --

VaynerX, in partnership with Muck Rack and Ipsos, today announced the release of a new research report, Inside Modern PR: Trust, Timing & Building Credibility – A Deep Dive Into Earned Attention in 2025. The report provides a comprehensive look at the evolving landscape of media consumption and attention, highlighting a critical new mandate for public relations practitioners. The research, which surveyed US consumers and brand leaders, reveals that while legacy media remains the anchor of trust (57% of consumers cite local news as their most trusted source), social platforms dominate the... This coexisting but nuanced environment demands that effective modern PR must fuse the credibility signals of traditional media with the scale and immediacy of social. “There’s a real opportunity for brand leaders that understand how to harness legacy and social media alongside their consumers,” said VaynerX CMO Avery Akkineni. “Effective modern PR strategies will consistently deliver evidence and resonance, while ensuring messages are authentic, verifiable, and everywhere.

It’s exactly what we’re helping our clients do every single day across VaynerX.” “This research echoes what communicators tell us every day, credibility isn’t static, it’s earned moment by moment,” added Greg Galant, cofounder and CEO of Muck Rack. “PR leaders are redefining trust in real time. The ones who will succeed are those who show up authentically across platforms, back their stories with evidence and build reputations that stand up to public scrutiny.” VaynerX, Muck Rack, and Ipsos Reveal Key Media Consumption Trends for Modern PR Practitioners NEW YORK, NY, Oct.

15, 2025 (GLOBE NEWSWIRE) -- VaynerX, in partnership with Muck Rack and Ipsos, today announced the release of a new research report, Inside Modern PR: Trust, Timing & Building Credibility - A Deep Dive Into Earned Attention in 2025. The report provides a comprehensive look at the evolving landscape of media consumption and attention, highlighting a critical new mandate for public relations practitioners. The research, which surveyed US consumers and brand leaders, reveals that while legacy media remains the anchor of trust (57% of consumers cite local news as their most trusted source), social platforms dominate the... This coexisting but nuanced environment demands that effective modern PR must fuse the credibility signals of traditional media with the scale and immediacy of social. "There's a real opportunity for brand leaders that understand how to harness legacy and social media alongside their consumers," said VaynerX CMO Avery Akkineni.

"Effective modern PR strategies will consistently deliver evidence and resonance, while ensuring messages are authentic, verifiable, and everywhere. It's exactly what we're helping our clients do every single day across VaynerX." October 15, 2025 10:00 ET | Source: Muck Rack Muck Rack NEW YORK, NY, Oct. 15, 2025 (GLOBE NEWSWIRE) -- VaynerX, in partnership with Muck Rack and Ipsos, today announced the release of a new research report, Inside Modern PR: Trust, Timing & Building Credibility – A Deep Dive Into Earned Attention in 2025.

The report provides a comprehensive look at the evolving landscape of media consumption and attention, highlighting a critical new mandate for public relations practitioners. The research, which surveyed US consumers and brand leaders, reveals that while legacy media remains the anchor of trust (57% of consumers cite local news as their most trusted source), social platforms dominate the... This coexisting but nuanced environment demands that effective modern PR must fuse the credibility signals of traditional media with the scale and immediacy of social. “There’s a real opportunity for brand leaders that understand how to harness legacy and social media alongside their consumers,” said VaynerX CMO Avery Akkineni. “Effective modern PR strategies will consistently deliver evidence and resonance, while ensuring messages are authentic, verifiable, and everywhere. It’s exactly what we’re helping our clients do every single day across VaynerX.”

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October 15, 2025 10:00 ET | Source: Muck Rack Muck Rack NEW YORK, NY, Oct. 15, 2025 (GLOBE NEWSWIRE) -- VaynerX, in partnership with Muck Rack and Ipsos, today announced the release of a new research report, Inside Modern PR: Trust, Timing & Building Credibility – A Deep Dive Into Earned Attention in 2025. The report provides a comprehensive look at the evolving landscape of media consumption and ...

This Coexisting But Nuanced Environment Demands That Effective Modern PR

This coexisting but nuanced environment demands that effective modern PR must fuse the credibility signals of traditional media with the scale and immediacy of social. “There’s a real opportunity for brand leaders that understand how to harness legacy and social media alongside their consumers,” said VaynerX CMO Avery Akkineni. “Effective modern PR strategies will consistently deliver evidence and...

​ The Research, Which Surveyed US Consumers And Brand Leaders,

​ The research, which surveyed US consumers and brand leaders, reveals that while legacy media remains the anchor of trust (57% of consumers cite local news as their most trusted source), social platforms dominate the... This coexisting but nuanced environment demands that effective modern PR must fuse the credibility signals of traditional media with the scale and immediacy of social. “There’s a ...

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“This research echoes what communicators tell us every day, credibility isn’t static, it’s earned moment by moment,” added Greg Galant, co-founder and CEO of Muck Rack. “PR leaders are redefining trust in real time. The ones who will succeed are those who show up authentically across platforms, back their stories with evidence and build reputations that stand up to public scrutiny.” “Truth and tru...

Sign Up To The PR Net Newsletter For The Latest

Sign up to the PR Net newsletter for the latest events, jobs, and industry news In an era of declining trust, rapidly shifting media habits, and rising demands for authenticity, modern PR must balance credibility, consistency, and reach to earn audience attention. VaynerX, in partnership with Muck Rack and Ipsos, has released 'Inside Modern PR: Trust, Timing & Building Credibility – A Deep Dive In...