Use Of Ai By Pr Pros Continues To Rise Marketing Charts

Dan Lotzof is the Chief Revenue Officer at Notified. Just a few years ago, PR professionals feared artificial intelligence (AI) would replace them. A lot can change in a few short years. The most effective communicators today are those who have learned to collaborate with it while recognizing that the human element remains a priority and nonnegotiable. As AI transforms communications, PR professionals are finding powerful new ways to enhance their work. AI has become an invaluable ally, helping communicators save time on routine tasks, tackle complex challenges more efficiently and deliver better results for their clients.

What makes it particularly valuable is the sheer amount of data and content it can sift through in seconds, handling research, monitoring and analysis tasks that would otherwise take hours of manual work. Today’s PR pros must navigate an information ecosystem that’s increasingly shaped by AI algorithms. The traditional approaches that once guaranteed media coverage and audience engagement now deliver diminishing returns. Social media algorithms have fundamentally altered content distribution, requiring PR pros to rethink promotional strategies. Platforms now prioritize authentic engagement and posts that spark genuine discussions over polished corporate messaging. This means that conversational, expert-driven content often outperforms traditional thought leadership pieces, demanding a more nuanced understanding of how algorithmic preferences shape audience reach.

Blog > AI in Marketing: How Marketers Use AI (2025 Statistics) Marketers are leaning heavily on AI to streamline processes, improve content quality, and free up time. But while adoption is skyrocketing, concerns about ethics, transparency, and overreliance persist. This report unpacks how AI is being used in marketing today, which tools are leading the way, and what challenges lie ahead. Calculate potential organic traffic for a target keyword based on Google ranking positions Generative AI is taking the marketing world by storm.

In the space of just two years, the number of PR professionals using it in their work has almost tripled from 28% in 2023 to 75% in 2025. 67% of PR professionals believe AI will significantly impact their industry within the next five years 45% of PR firms have already integrated AI tools into their workflow 62% of public relations agencies use AI for media monitoring and analysis AI-powered chatbots handle 40% of initial client inquiries in PR firms 78% of PR professionals say AI helps improve media targeting and outreach

Public relations (PR) and communications are undergoing a fundamental transformation, driven by generative artificial intelligence (AI). The integration of AI tools, such as ChatGPT, Gemini, DALLE-3, and Midjourney, into PR strategies is reshaping how professionals create content, engage with media, and manage brand reputation. A 2025 survey by Cision and PRWeek, covering over 300 PR and communications executives, revealed that 67% of professionals have incorporated generative AI into their strategies, with one-third actively using AI for content creation,... Despite this widespread adoption, only 30% of industry leaders feel “very confident” that their organizations are well-prepared to harness AI’s potential effectively. This article explores the history, opportunities, challenges, and best practices of generative AI in PR, offering actionable insights for professionals looking to optimize their strategies in a rapidly evolving landscape. AI has been quietly powering PR for over a decade.

Tools for sentiment analysis, media monitoring, and social listening have long relied on machine learning (ML) and natural language processing (NLP). These technologies help PR teams track brand perception, analyze public sentiment, and identify emerging trends. However, generative AI represents a quantum leap forward. Unlike traditional AI applications that focus on analyzing and categorizing data, generative AI creates content—whether that be press releases, media pitches, social media copy, or visual assets. This shift enables PR teams to scale content production while maintaining quality and consistency. Understand seven current trends to keep in mind as your company embraces AI.

Artificial intelligence in the workplace has proved itself time and time again, and continues to be a recurring topic in industry discussions. And yet, there are still many questions about the reliability, authenticity and ethics behind AI of using AI, and even how we should even consider using AI in our professional workflows. A Muck Rack survey found that many C-Suite employees and smaller companies are already using AI for many different tasks: idea generation, social media copy, creating outlines, and so much more. AI’s prominence in the PR industry today also remains relevant as over half of PR pros are still concerned about the lack of regulation with AI-generated content and how it will impact emerging PR... With the help of the Muck Rack survey, we found 7 ways PR pros are and should be utilizing AI: Muck Rack’s survey finds that 57% of PR pros currently use AI to craft pitches.

Brands are also more likely to use this AI feature than agencies. AI technology would help with idea generation by providing inspiration for different campaign ideas. It would also help with outlines for said pitches, by creating a short draft with important points that the PR pro can add to or eliminate. According to the survey, 48% of PR pros will use AI for writing press releases. Again, AI can help inspire professionals with idea generation for said press releases, and then help develop an outline and/or rough draft to tweak and expand on with your professional expertise. AI is changing the agency model.

Here’s a look at how you can shift from billable hours to asset, experience and intelligence pricing. Experts predict Ambient AI will replace smartphones as our devices integrate to listen, learn and act on your behalf. Here’s the good, the bad and the very very bad. A real-world, step-by-step example of how AI can help streamline and operationalize onboarding for new employees. A look at the explosive AI image generation market and what it means for marketers, creators, healthcare professionals, and educators. Taylor Swift’s song, “Cancelled” is a genius marketing strategy to game the SEO and GEO algorithms.

Here’s why.

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