University of Kwazulu-Natal

Trax Crunchbase Company Profile Funding

Bonisiwe Shabane
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trax crunchbase company profile funding

Trax Technologies has raised a total funding of $20M over 5 rounds. Its first funding round was on Dec 20, 2012. Its latest funding round was a Conventional Debt round on Jun 23, 2023 for $9.7M. 2 investors participated in its latest round, which includes Partners For Growth, Accel-KKR, Capital Southwest and River Cities Capital. Trax Technologies has 8 institutional investors including Partners For Growth, Accel-KKR and Capital Southwest. Trax's latest funding round was a Debt for $50M on November 8, 2023.

Trax's valuation in April 2021 was $2,000M. Trax's latest post-money valuation is from April 2021. Sign up for a free demo to see Trax's valuations in July 2019 and more. BlackRock, SoftBank, OMERS, Sony Innovation Fund, and Warburg Pincus Trax Secures $640 Million Funding Round Led by SoftBank Vision Fund 2 and BlackRock to Transform Retail Through Digital Technologies Joel Bar-El, Justin Behar, Dror Feldheim (Photo: Business Wire)

SAN FRANCISCO & SINGAPORE--(BUSINESS WIRE)--Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 21 and technology-focused funds managed by... This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV2. Trax’s cloud platform is accelerating the digital transformation of consumer packaged goods (CPG) companies and grocery retailers by providing granular visibility of rapidly changing store conditions. Trax solutions enable users to make timely, data-driven decisions and implement immediate corrective actions. As a result, brands and retailers are accelerating growth, reducing costs, and driving awareness and purchase intent. Powered by its proprietary computer vision, advanced Internet of things hardware, on-demand workforce, and shopper solutions, Trax empowers its customers to provide the best shopping experiences imaginable.

“We are witnessing the retail industry adopt digital technologies at an unprecedented pace and scale,” said Joel Bar-El, executive chairman and co-founder of Trax. “Despite the turbulence of 2020, we made tremendous strides in our business because of the hard work, dedication and team spirit at Trax. Our many solutions address the complex needs of CPG brands and retailers as they rapidly adjust to shifts in consumer behavior. This funding puts Trax confidently at the forefront of the future of retail, where the physical and digital combine in new ways to bring meaningful experiences to shoppers.”

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