Tech Giants Pledge Action Against Deceptive Ai In Elections

Bonisiwe Shabane
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tech giants pledge action against deceptive ai in elections

Tech giants including Microsoft, Meta, Google, Amazon, X, OpenAI and TikTok unveiled an agreement on Friday aimed at mitigating the risk that artificial intelligence will disrupt elections in 2024. The tech industry "accord" takes aim at AI-generated images, video and audio that could deceive voters about candidates, election officials and the voting process. But it stops short of calling for an outright ban on such content. And while the agreement is a show of unity for platforms with billions of collective users, it largely outlines initiatives that are already underway, such as efforts to detect and label AI-generated content. Fears over how AI could be used to mislead voters and maliciously misrepresent those running for office are escalating in a year that will see millions of people around the world head to the... Apparent AI-generated audio has already been used to impersonate President Biden discouraging Democrats from voting in New Hampshire's January primary and to purportedly show a leading candidate claiming to rig the vote in Slovakia's...

"The intentional and undisclosed generation and distribution of Deceptive AI Election content can deceive the public in ways that jeopardize the integrity of electoral processes," the text of the accord says. "We affirm that the protection of electoral integrity and public trust is a shared responsibility and a common good that transcends partisan interests and national borders." One year ago this week, 27 artificial intelligence companies and social media platforms signed an accord that highlighted how AI-generated disinformation could undermine elections around the world. The signers at a security conference in Munich included Google, Meta, Microsoft, OpenAI, and TikTok. They acknowledged the dangers, stating, “The intentional and undisclosed generation and distribution of Deceptive AI Election content can deceive the public in ways that jeopardize the integrity of electoral processes.” The signatories agreed to eight commitments to mitigate the risks that generative AI poses to elections.

Companies pledged to: This analysis assesses how the companies followed through on their commitments, based on their own reporting. At the time the accord was signed, the companies involved received positive attention for promising to act to ensure that their products would not interfere with elections. While the Brennan Center, too, praised these companies for the accord, we also asked how the public should gauge whether the commitments were anything more than PR window-dressing. Read the Brennan Center’s Agenda to Strengthen Democracy in the Age of AI >> Companies had multiple opportunities to report on their progress over the past year, including through updates on the accord’s official website, responses to a formal inquiry from then-Senate Intelligence Committee Chair Mark Warner (D-VA),...

Tech giants including Microsoft, Meta, Google, Amazon, X, OpenAI and TikTok unveiled an agreement on Friday aimed at mitigating the risk that artificial intelligence will disrupt elections in 2024. The tech industry "accord" takes aim at AI-generated images, video and audio that could deceive voters about candidates, election officials and the voting process. But it stops short of calling for an outright ban on such content. And while the agreement is a show of unity for platforms with billions of collective users, it largely outlines initiatives that are already underway, such as efforts to detect and label AI-generated content. Fears over how AI could be used to mislead voters and maliciously misrepresent those running for office are escalating in a year that will see millions of people around the world head to the... Apparent AI-generated audio has already been used to impersonate President Biden discouraging Democrats from voting in New Hampshire's January primary and to purportedly show a leading candidate claiming to rig the vote in Slovakia's...

"The intentional and undisclosed generation and distribution of Deceptive AI Election content can deceive the public in ways that jeopardize the integrity of electoral processes," the text of the accord says. "We affirm that the protection of electoral integrity and public trust is a shared responsibility and a common good that transcends partisan interests and national borders." Most of the world's largest tech companies, including Amazon, Google and Microsoft, have agreed to tackle what they are calling deceptive artificial intelligence (AI) in elections. The twenty firms have signed an accord committing them to fighting voter-deceiving content. They say they will deploy technology to detect and counter the material. But one industry expert says the voluntary pact will "do little to prevent harmful content being posted".

The Tech Accord to Combat Deceptive Use of AI in 2024 Elections was announced at the Munich Security Conference on Friday. Twenty tech companies working on artificial intelligence said Friday they had signed a “pledge” to try to prevent their software from interfering in elections, including in the United States. The signatories range from tech giants such as Microsoft and Google to a small startup that allows people to make fake voices — the kind of generative-AI product that could be abused in an... The accord is, in effect, a recognition that the companies’ own products create a lot of risk in a year in which 4 billion people around the world are expected to vote in elections. “Deceptive AI Election content can deceive the public in ways that jeopardize the integrity of electoral processes,” the document reads. The accord is also a recognition that lawmakers around the world haven’t responded very quickly to the swift advancements in generative AI, leaving the tech industry to explore self-regulation.

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Companies Pledged To: This Analysis Assesses How The Companies Followed

Companies pledged to: This analysis assesses how the companies followed through on their commitments, based on their own reporting. At the time the accord was signed, the companies involved received positive attention for promising to act to ensure that their products would not interfere with elections. While the Brennan Center, too, praised these companies for the accord, we also asked how the pu...

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Tech giants including Microsoft, Meta, Google, Amazon, X, OpenAI and TikTok unveiled an agreement on Friday aimed at mitigating the risk that artificial intelligence will disrupt elections in 2024. The tech industry "accord" takes aim at AI-generated images, video and audio that could deceive voters about candidates, election officials and the voting process. But it stops short of calling for an o...

"The Intentional And Undisclosed Generation And Distribution Of Deceptive AI

"The intentional and undisclosed generation and distribution of Deceptive AI Election content can deceive the public in ways that jeopardize the integrity of electoral processes," the text of the accord says. "We affirm that the protection of electoral integrity and public trust is a shared responsibility and a common good that transcends partisan interests and national borders." Most of the world...