Pwc And Microsoft Deliver Award Winning Transformation Charles Loh

Bonisiwe Shabane

-Nov 18, 2025, 6:46 PM

pwc and microsoft deliver award winning transformation charles loh

Southeast Asia Digital Transformation Practice Leader, PwC Singapore Consulting Managing Partner #PwCProud of our bountiful haul at the 2025 Microsoft Partner of the Year Awards! With an impressive haul of nine accolades across multiple categories and spanning across industries such as financial services, technology, media and telecommunications, health industries, consumer markets and industrial products and services, our global recognition... I'm especially inspired by our gong in the Global Advisory and Consulting Services category, where our organisation was recognised for strategy-through-execution delivery on Microsoft Cloud, helping enterprises realise measurable outcomes across AI, data, #Cyber,... Our PwC South East Asia Consulting practice - in collaboration with solutions powered by Microsoft - are helping firms accelerate enterprise innovation, reimagine customer experiences to strengthen security and optimise operations. Together with Microsoft, we’re helping businesses secure what matters most so they can innovate boldly and build trust in an AI-driven world.

My huge congratulations as well to PwC India, for being named the 2025 winner of Microsoft Country Partner of the Year! Our C-suite level alliance, significant investment in AI and commitment to responsible innovation on Microsoft technologies sets PwC India apart as Microsoft’s trusted choice for organisations looking to lead in the era of AI. A big thank-you to Microsoft and to our clients and partners for their continued trust and unwavering faith in us as we journey with firms on their AI-powered #DigitalTransformation. I also want to express my gratitude to our outstanding colleagues for their hard work, agency and supreme dedication to helping our clients solve their most complex business challenges. We're not resting on our laurels. These awards will serve as a catalyst to further elevate our PwC-Microsoft alliance partnership, for the betterment of our clients, the wider business fraternity and society.

👉 Learn more on how PwC and Microsoft are market-making across industries and regions: https://lnkd.in/gB7Uwz4A #PwCMicrosoft #PartnerOfTheYear #MSPartner #PartnerAwards Marcus Lam | Patrick Yeo | Stephanie Mosticchio | Simon Gealy | Tracey Kennair |... Bartolome | Johnathan Ooi | Ivan Phuah | Marc Philipp | Eugene Macey | Martijn Schouten | Parul Munshi | Raymond Teo | Dave Chen | Gerd Lenhardt | De Fang Tok | Victoria... PwC and Microsoft are strategic cloud partners, and we are engaged in large transformation programs with over 30 regional and 700+ global cloud experts To... From innovative strategy to rapid real-world results and more, we bring you the technology that makes the difference. PwC's Cloud Transformation solution helps you use cloud differently. Designed to enable innovation that creates new business models and amazing customer...

In early August PwC hosted clients, analysts and technology partners in Singapore for an in-person update on the firm’s activities in the Asia Pacific region, with a focus on PwC’s partnership with Microsoft. Among the PwC leaders who spoke were Charles Loh, partner, Singapore Consulting leader, Microsoft Alliance leader, and Digital, Cloud, Data Practice leader, PwC South East Asia Consulting; Winston Nesfield, partner, Insurance and Wealth leader,... The event included client testimonials, partners’ technology demonstrations, and presentations by the PwC partners listed above, touching on macroeconomic issues, technology (especially AI), and expectations for the firm’s growth in the region. TBR noted that the client stories were exceptionally compelling, in part due to the clients all emphasizing what PwC did for them, the specific value the firm brought and the business problems they solved. Overall, the event included both a large number of sessions spanning a range of business challenges, technologies and PwC engagements, and plenty of time for questions for the PwC partners and their clients. TBR also noted a general optimistic outlook around the current macroeconomic environment in the region, prospects for growth, and PwC’s clients’ embrace of business model reinvention.

As TK said, “Businesses need to reinvent, and that includes PwC!” In his opening comments, Loh said digital transformation is accelerating, rather than slowing down, in the Asia Pacific region, despite challenges around geopolitics, supply chains and overall uncertainty in the global macro economy. PwC expects more consulting growth, and the firm has been investing in acceleration centers in Indonesia, Thailand and the Philippines. In Loh’s view, enterprises in the region need to engage in business model reinvention (BMR) and PwC’s AI-enabled approach to BMR will help companies survive and thrive. In TBR’s view, PwC’s bullish outlook on the APAC region’s demand for consulting reflects sentiments across a wide range of businesses and countries, as evident through PwC’s peers’ investments in the region and TBR’s... Further, AI-enabled BMR neatly marries two dominant market trends: incorporating AI into everything and refocusing on growth, not simply cost-cutting.

Extending Loh’s comments around digital transformation, PwC’s TK said that the firm’s clients increasingly expect technology to provide faster returns on investments, leading some clients to narrow the scope of their consulting engagements and... TK added that PwC’s combination of strategy consulting, business innovation experience and AI-enabled solutions creates a compelling story in the boardroom, particularly when Microsoft accompanies the firm as a technology partner. In TK’s words, PwC and Microsoft are “better together” when they cosell and coinvent. With more than 7,000 PwC professionals in the region trained and certified on Microsoft’s technologies, TK said PwC has a credible and strengthening market position. In addition, TK noted PwC is doubling down on industry expertise, particularly around financial services, consumer markets and manufacturing, the public sector, and healthcare, and has a compelling “customer zero” story around change and... Building on TK’s comments, Kevin Wo, Microsoft ASEAN Chief Partner Officer, added that PwC brings capabilities to move from strategy to execution and an ability to rethink business models, leading to “remarkable momentum” with...

He noted that PwC is “investing in their own infrastructure” and helping “customers looking for tangible outcomes.” Kevin Wo further explained his company’s deepening relationship with PwC by describing a shared commitment to execute... PwC’s uniqueness, according to Wo, came through the firm’s ability to help every organization become a frontier organization by leveraging AI to reinvest in the customer experience, reshape business processes, bring AI into everything,... He also praised PwC’s “big investment” in Microsoft and the resonance he sees from PwC’s customer zero use case. On agentic AI, Wo said Microsoft looked to PwC to lead with Agentic-led innovations to reimagine business models and accelerate enterprises’ AI transformation from proof of concepts to full scale organization adoption and customer... A final comment from Wo struck TBR as a not-so-subtle warning to Microsoft’s other consulting partners (who were obviously not in the room): being a distribution channel for Microsoft’s products will earn flat or... TK wrapped up the day’s opening session on a more positive note, observing that while enterprises in the region have been struggling to translate AI into real outcomes, consulting partners (read: PwC) can deliver...

TK added that as enterprises increasingly seek a partner that can accelerate AI-enabled transformations, business line leaders, not CIOs, have taken the lead. She noted that PwC has “fantastic deep relationships” with the firm’s clients, well beyond the C-Suite, and can help business line leaders articulate the business advantages of AI-enabled solutions. PwC clients featured prominently at the Singapore event, with participants from multiple industries and all sharing details about their engagements with both PwC and Microsoft. A financial services client noted that the PwC-Microsoft team beat out a Deloitte-Amazon Web Services team, in part because the winning team brought “heavy customization” to ensure they met every client need. Critically, PwC and Microsoft also built “four use cases and four apps” (in 12 weeks) together with the client, accelerating adoption and avoiding solutions ill-suited for the client’s IT environment and business processes. Notably, PwC directly spoke to clients’ professionals’ fears about losing their jobs to AI agents, getting ahead of disruptions and jump-starting change management.

In TBR’s view, taking on fears head-on accelerates the journey to a trusted partner relationship. A senior executive with an Indian conglomerate explained that his company selected PwC for a Microsoft Sentinel cybersecurity engagement because of PwC’s close alliance with Microsoft and applicable use cases, especially around IT and... Notably, the Indian conglomerate is building cybersecurity experience centers specifically for OT environments utilizing PwC consulting and Microsoft solutions. In TBR’s view, this use case, especially given the client’s high profile in India and the growing relevance of IT and OT convergence, could be a marquee showcase for the firm’s capabilities. Critical to the success story is the client’s positive view of PwC’s alliance with Microsoft: every consultancy partners with Microsoft, but this client believes PwC has something unique, which makes for a compelling story... In sharp contrast to the Indian conglomerate, at least in scale and client size, the CTO of an Australian civil engineering and heavy metals reseller described PwC’s AI-enabled supply chain solution, which brought mispricing...

It gets better. The AI-enabled solution allowed the company to apply its “Tier 1 service to Tier 2 clients” and “gave back two days of work a week for a four-person team.” Notably, the company did not... When asked what made PwC’s efforts special, beyond the clearly remarkable outcomes, the CTO said PwC delivered on time and on budget because of “lots of prework,” setting realistic goals, and staying within the... He added, “PwC enforced discipline.” For TBR, the success speaks for itself, but the more surprising aspect of this use case was the client’s size: at 300 people, this engineering firm is far smaller... In TK’s assessment, because of AI, PwC’s “client set is changing!” Indeed. At a 2017 PwC analyst event in Singapore, TBR noted that PwC let its clients tell their success stories.

In 2025 PwC expanded to technology partners, most prominently Microsoft, demonstrating the firm has evolved its alliances strategy to leverage one of the most critical means for gaining and retaining clients: have your technology... TBR will be watching closely to see how PwC continues to evolve its alliance strategies and how a growing relationship with Microsoft leads to increased market presence and growth across the region. As a multinational professional services network, PwC helps businesses transform with the power of data, AI, and Microsoft 365 Copilot. Recognized by Microsoft for their end-to-end capabilities, holistic business advisory services, and proven ability to innovate, PwC is a 2024 Microsoft Partner of the Year Award winner with 22 awards. PwC's commitment to innovation by using leading technology is evident in their own AI transformation journey as "client zero," constantly pushing the boundaries of innovation. By leveraging human insight, advanced technologies, and robust data protection measures, PwC helps empower clients to streamline processes, accelerate time-to-market for new initiatives, and confidently move forward with digital transformation.

PwC's longstanding relationship with Microsoft has flourished into a thriving Microsoft Azure practice with offerings in data analytics and AI. PwC's Azure specializations—which include the Data Warehouse Migration to Microsoft Azure specialization, Analytics on Microsoft Azure specialization, and AI and Machine Learning in Microsoft Azure specialization—establish them as trusted professionals in these fields. "We not only formalized our deep understanding of Microsoft services when we earned these specializations—we also built trust with our customers," says Anil Nagaraj, PwC Principal Analytic Insights Practice. PwC invested heavily in their Microsoft joint business relationship and industry-leading knowledge—and it has paid off. Their onshore analytics team grew from 80 people to 800 in just three years. PwC's growth as a leader in the industry paired with the credibility that comes from their collaboration with Microsoft has created their strong presence in the marketplace.

Today, Microsoft Fabric plays a key role in how PwC develops data modernization solutions for customers. Recognizing PwC's leadership and experience, Microsoft invited them to participate in the private preview of Fabric. As an early adopter, PwC had the opportunity to provide feedback on Fabric, and they claim that this close relationship has made them one of the strongest Microsoft partners bringing Fabric to market. Through their benchmarking, PwC immediately noted the enhanced capabilities of Fabric compared to other analytics solutions on the market. For instance, Fabric helps reduce the complexity of data modernization and provides a complete analytics platform with a unifying view. Businesses who turn to Fabric can reduce implementation time and effort, unify disparate data to provide reliable, holistic, and accessible analytics, and seamlessly integrate multi-cloud data sources.

Nagaraj explains, "It isn't just a step change in technology—Fabric fundamentally alters the way data is organized, empowering customers to use data to its fullest potential for accelerated business outcomes." In fact, PwC has... "Leveraging Fabric decreases our implementation costs and provides immediate ROI. Our time-to-market is faster than ever," says Shane Kondo, PwC Principal, Microsoft Data Analytics and AI. CEO Survey Report 2025 - Luxembourg Edition The Microsoft Country Partner of the Year Award is the highest global recognition a partner can receive. It honours one single organisation per country that has demonstrated exceptional innovation, customer impact, and leadership in advancing Microsoft’s Cloud, GenAI and cutting-edge technologies.

PwC Luxembourg was distinguished as the 2025 Microsoft Country Partner of the Year in Luxembourg, a signal to its leading role in driving GenAI and Cloud transformation and delivering measurable impact for clients through... Over the past year, PwC Luxembourg has successfully supported clients across multiple industries including Banking, Asset & Wealth Management, Insurance, Alternatives, operational companies, and the European institution Sector, in embracing Generative AI, modern workplace... Through these engagements, the firm has helped organisations move from exploration to execution, turning AI, automation, cutting edge technologies into tangible business outcomes and laying the foundations for the agentic enterprise of the future. At the heart of this success also lies the PwC Luxembourg GenAI Business Center, developed in close collaboration with Microsoft. This is a groundbreaking initiative aimed at helping organisations thrive in the generative AI revolution. It aims to drive transformative outcomes, accelerate transformation, and foster a culture of innovation that propels businesses forward.

The center is designed to be an innovation hub, integrating PwC’s industry, technology, change and regulatory expertise with Microsoft’s advanced AI and technology solutions. Key Microsoft technologies such as Azure OpenAI Service, Microsoft 365 Copilot, Copilot Studio, Microsoft Purview and Power Platform are highlighted to support clients in adjusting or reinventing their organisation operating model. Discover the innovation behind this global recognition: https://lnkd.in/dd_yZFcr #PwCMicrosoft #PartnerOfTheYear Incredibly proud of this recognition and of the work our teams continue to deliver with Microsoft around the world. The momentum across genAI, Copilot, and Azure transformation reflects the strength of our alliance and the trust our clients place in us to help them navigate what’s next. At PwC, being “client zero” isn’t just a concept—it’s how we pressure-test the art of the possible. By embedding AI, security, data intelligence, and responsible innovation into our own operations first, we’re able to bring proven, scalable, and human-led solutions to our clients with confidence.

Congratulations to everyone across PwC and Microsoft who helped make this year’s results possible! Wilson WY Chow Dallas Dolen Chase Bice Florian Gröne Vinish Bawa Rob Banham Johan Jegerajan Warren Tucker Russell Taylor Mark Borao, MBA Jens Niebuhr Chady Smayra Jeanette Calandra Patrick P. Matthew Duffey Brian Kaplan Ernesto Solera Bali Minhas Louise King

Pwc And Microsoft Deliver Award Winning Transformation Charles Loh

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