University of Kwazulu-Natal

Pr In 2022 Top Tips From The Agility Webinar And Pr Profiles Guests

Bonisiwe Shabane
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pr in 2022 top tips from the agility webinar and pr profiles guests

PR in 2022: Top tips from the Agility webinar and PR Profiles guests https://lnkd.in/gHNCxk_5 We use cookies to help make your experience of our website better. By clicking "Accept cookies", you agree to the storing of cookies on your device to enhance website navigation and analyse user journeys. View our Privacy Policy for more information. The nature of Public Relations has undergone a major transformation in recent years. With the resurgence of reactive PR campaigns, the increasing speed of news cycles, and growing understanding of ‘promotional’ content from consumers, an effective PR strategy in 2022 is more complex than ever.

So, how do you decide where to focus your investment? This week, we spoke to 3 PR experts across Traditional, Digital, and Integrated PR to get up to speed with the latest trends in PR, and learn how to build a strong, measurable PR... To listen to explicit episodes, sign in. Sign in or sign up to follow shows, save episodes, and get the latest updates. Sign up to receive the latest news and updates from Kite Hill! Originally published in Agility PR Solutions, July 20, 2022

The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the “always on” mentality of our society, one must identify how to truly separate (and stick to it). But there is no one-size-fits-all approach. Work-life balance is a code that needs to be cracked by each individual based on their unique needs, both personally and professionally. The ever-evolving workforce of today demands everyone to adapt to new dynamics. A recent study found 57 percent of employees rarely or never worked from home prior to COVID-19, yet around two years into the pandemic, roughly six-in-ten U.S.

workers say their jobs could primarily be done from home. Even with something that disrupted the very foundation of workplace structure, the workforce found ways to create a new norm. It is clear that adaptability is certainly possible, but this does not equate to being easy. Positive agility is being able to embrace change and see every challenge as an opportunity. Embracing a mindset of positive agility allows you to be able to pivot more quickly and adjust your thinking in tough situations. It’s not always easy to do, but here are three strategies to try.

Change is an inevitable part of life, and this certainly translates to the workplace. The natural response to change and challenge often is that of avoidance, disdain, or even fear. This knee-jerk reaction is one that ultimately brings about negative results and does not allow for stress-management. It is important to adjust your mindset to associate the idea of change and challenge with growth and opportunity—leading towards acceptance. Ask yourself questions. What has resulted from challenges I faced in the past?

Did this lead to growing as an individual, personally or professionally? Did facing these challenges ultimately set me back or help propel me forward? Examining your past experiences can help give context for why you should ultimately change your mindset. Marketing and communications professionals continue to face change with emerging technologies, evolving communication channels and pandemic-wary consumers. These developments shape the way we engage with customers, employees, journalists and other stakeholders. We asked 25 professionals what they’ll be watching for in 2022.

Keep reading to learn their strategies for media relations, crisis communications, marketing, technology, advocacy and more. Personalized pitches to specific journalists and influencers are likely to reap greater rewards than general one-size-fits-all media distributions. Podcasts, bloggers, etc. are great opportunities to connect with specific audiences. Influencer marketing is now an essential part of the marketing tool kit. Taking care to provide the media you pitch with a variety of content and visuals is more important than ever.

For example, offering spokespeople to be interviewed in person and by Zoom, Offering b-roll for use on-air and online and providing still shots that reporters can use online. Owned content and power of the newsletter – Reporters are looking for authentic content. While the news release will always be relevant, reporters are looking at how organizations communicate with their members and customers. Enter the newsletter! The newsletter provides a way for reporters to get information in a way that they don’t feel like someone is trying to handle or “pitch” them. Instead, a newsletter provides an opportunity for a reporter to “listen” in, be an observer and look for any possible story ideas.

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PR In 2022: Top Tips From The Agility Webinar And

PR in 2022: Top tips from the Agility webinar and PR Profiles guests https://lnkd.in/gHNCxk_5 We use cookies to help make your experience of our website better. By clicking "Accept cookies", you agree to the storing of cookies on your device to enhance website navigation and analyse user journeys. View our Privacy Policy for more information. The nature of Public Relations has undergone a major tr...

So, How Do You Decide Where To Focus Your Investment?

So, how do you decide where to focus your investment? This week, we spoke to 3 PR experts across Traditional, Digital, and Integrated PR to get up to speed with the latest trends in PR, and learn how to build a strong, measurable PR... To listen to explicit episodes, sign in. Sign in or sign up to follow shows, save episodes, and get the latest updates. Sign up to receive the latest news and updat...

The Digitally-driven Nature Of Our Modern World Makes It Increasingly

The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the “always on” mentality of our society, one must identify how to truly separate (and stick to it). But there is no one-size-fits-all approach. Work-life balance is a code that needs to be cracked by each individual bas...

Workers Say Their Jobs Could Primarily Be Done From Home.

workers say their jobs could primarily be done from home. Even with something that disrupted the very foundation of workplace structure, the workforce found ways to create a new norm. It is clear that adaptability is certainly possible, but this does not equate to being easy. Positive agility is being able to embrace change and see every challenge as an opportunity. Embracing a mindset of positive...

Change Is An Inevitable Part Of Life, And This Certainly

Change is an inevitable part of life, and this certainly translates to the workplace. The natural response to change and challenge often is that of avoidance, disdain, or even fear. This knee-jerk reaction is one that ultimately brings about negative results and does not allow for stress-management. It is important to adjust your mindset to associate the idea of change and challenge with growth an...