Pdf Disinformation Report 2025 Key Findings Instituteforpr Org

Bonisiwe Shabane
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pdf disinformation report 2025 key findings instituteforpr org

I just read through the newly released Disinformation in Society Report from the Institute for Public Relations and Leger — and it’s a sobering snapshot of where we are in 2025. The findings show that concern about disinformation has surged back to its highest level since 2021. Key Findings: ✔️ 70% of Americans say disinformation is a major problem ✔️ 43% are now avoiding the news altogether because of the prevalence of disinformation ✔️ 74% believe disinformation increases political polarization ✔️... It’s a societal one. And we all have a role to play in fighting it. Here’s the full report if you want to explore more: https://lnkd.in/ewgFQU6k

Thanks for sharing, Nikki. This topic is at the core of a Media & Democracy Summit to be held at UD on May 5-6. Registrations are still open and free. https://www.udel.edu/academics/colleges/biden-school/research-public-service/snf-ithaca/programming/media-democracy-summit/ Thank you for sharing your thoughtful takeaways, Nikki! 🙌

Disinformation Crisis Grips America, Paralleling Major Societal Issues: New Report Reveals Disturbing Trends Washington, D.C. – A groundbreaking new study reveals the alarming pervasiveness of disinformation in American society, with a staggering 70% of respondents ranking it as a major problem on par with critical issues such as illegal... The 5th edition of the Disinformation in Society Report, a collaborative effort between the Institute for Public Relations (IPR) and market research firm Leger, surveyed 2,000 U.S. adults to gauge public perception of false and misleading information, identify responsible parties, and explore potential solutions. The findings paint a stark picture of a nation grappling with an information crisis, highlighting a concerning trend of eroding trust in traditional institutions and a growing reliance on personalized information bubbles.

The report underscores a paradox in information consumption: While Americans express deep concerns about disinformation, they simultaneously exhibit a strong preference for news that aligns with their pre-existing beliefs. A significant 59% of respondents admitted to favoring information that confirms their perspectives, a phenomenon that contributes to the perpetuation of echo chambers and hinders productive discourse. This tendency raises critical questions about the efficacy of fact-checking and media literacy initiatives, as individuals may be predisposed to dismiss information that challenges their worldview. Compounding the issue is the identification of major societal institutions as key culprits in the spread of disinformation. Facebook topped the list, with 74% of respondents holding the social media giant accountable. Following closely behind were the U.S.

federal government (72%) and political activist groups (71%). This erosion of trust in established sources has profound implications for democratic processes and public discourse, creating an environment where manipulation and misinformation can thrive. Interestingly, the report reveals that Americans place the highest level of trust in sources within their immediate social circles. Family members (82%), individuals perceived as similar to themselves (79%), and friends (75%) emerged as the most trusted sources of information. This finding highlights the growing influence of personal networks in shaping individual perceptions and underscores the need for media literacy efforts that empower individuals to critically evaluate information shared within these trusted circles. 🚨 To close out Disinformation Awareness Month, check out this exceptional new piece of research: The 5th Edition of the Disinformation in Society Report.

The Institute for Public Relations and Leger surveyed 2,000 Americans to understand how they perceive deliberately misleading or biased information, revealing that concerns about disinformation have returned to their highest levels since 2021. Key Findings: 📊 70% of Americans say disinformation is a “major” problem, on par with issues like illegal drug use, hunger/poverty, and federal spending. 📰 43% of Americans are now avoiding the news altogether due to the prevalence of disinformation. 🤝 Personal networks such as family (82%), “people like me” (79%), and friends (75%) are the most trusted sources for accurate news and information. The report also explores political polarization, the growing role of AI, and who Americans believe is most responsible for spreading false or biased information. Read the full report: https://lnkd.in/g8BnUWcp #IPR #research #disinformation #media #communications #corporatereputation #publicrelations

Join us for a Free Webinar! Featuring the NEW Disinformation in Society Report In this free webinar, Tina and Dave will discuss key findings from the 5th edition of the Disinformation in Society Report by the Institute for Public Relations (IPR) and Leger. They will discuss the key findings and analyze the growing concern around disinformation, its role in polarization and elections, widening media trust gaps, and strong public demand for increased accountability from institutions and platforms. Misinformation and disinformation are back at 2021 peak concern levels. After declining in 2023, concern rose again in 2025 with 70% of Americans identifying misinformation and disinformation as “major problems” — placing them on par with issues like illegal drug use, federal spending, and...

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����� �i��gb���]���t��׮����_�A6���zc�}֘��'�c�U�c��K��{�W�1zw�������sq������gY���O־��S��y�5���Z��e���/1�_bΧ���������o�'�W��k�Y��=���/�ц>K�k�6�z�?�T]���y'�O�oV=���n��G�d����_AOΟM�x:x�0�Vz+��u����O�ː�ܫ��6[�fC+?.B��1m��sa�h/V�����/��7r�S����4h�ÜF��&��->o�����/^Z��rM+�Bk�wP{�"����h+M�؃&N7}���5T˳K�<�> �g�w�{�o�hZ�#�Z�-�;��&']�q��N#�݆m�գe{�nk�S�>/�����u�'�m՟��M��]����S]Z���� 󞦵E��C�B��C��C�.�m }}R�C�E3�Cө��������|��: �`u��]��h�(lGo�m �[��y���kئ�̖�mt��O�cG?ַS����ᡆz��Y�c}_�� �5�jZ[��@hmJ��-->�������4�vv�V��>��>���Ÿ>v�]���������Ck���t��t�������� �.-L݃%�������A ~��}>;W���#ui(ei��E�]ċ�5l������s����\�u���m_��/�X�}�'D}pv}p��9W��}~>��<����9W�3�>���t}ek��k}���n����^4}�h��hM���[X4F_/~ڏ�C4ӱL;t_[����\���A��#�6u�ȗ5���i �3��Q�j��~�a�q�t�oը�?`�����X��;�;5�wd}잏Nf�1�u1Fw2�+��g�a��0��fBTM��Q�+�Vh-j՜�GU��W}��u�������a�v����]֨Z50���4���P�i���i���!�ڂ����U�� ��_��jmvme����U �Tok�͠���jmv���K�Xj��^�zPT�;>�|cm�R��u�4�{�Y � ���'��_�8Ԩ).;�2�e{Z��t3�/uj���8��b�͓�I��0/XOx�jhv�>ü&W�!FZ��(���XѪ�-3����6hϮs���%F{��0�]��s��|�D�_K����ˋsa�n =-5���P#g[J[F���ز>p�������r�:�yg�b�\s"�|$��FuUBKws�S�kKV��M��֠����[��<[�[�o�����j�ԞH������5R���x��C��Y�K�y��W�c;���Gƚ�4�7i:o�����cu�iL�~b��*hs=7O>[�)�;8�v�:��r�L<�Iz�:D��?����g6^�[�?_�_T�{US�#���F*zt���I���P���zq��/���;ۛ��S]:���c� �]V=/ -=ݢ�_V۬���R�1'ͧ4�>�+����i����B�cpZ��.��;��������7x�������5Ƶ�|9�Ե���5��)����5�N���U�~�y�k������b� endstream endobj 458 0 obj <>stream h��[k#G���c�������vXkX��b�F��R�%��tKsF�D��-�`�ա������ĺ���D��4E%e���(k|�Yz�lc�+��|�6KgR�.Ko�H_d4E�"�Pd�2���K�ɩ���b�� � � � � �  Ť����146t �Y14ƞY��vA��R�� �$̫R���C1�_/4&BD��... Just Launched: The 5th Edition of the Disinformation in Society Report 🌎🚨 The Institute for Public Relations and Leger just released the latest edition of the Disinformation in Society Report, surveying 2,000 Americans on...

Concerns about disinformation have returned to their highest levels since 2021, with 70% of Americans identifying it as a “major” problem — on par with issues like illegal drug use, hunger/poverty, and federal spending. Key Findings: ✔️ 43% of Americans say they avoid the news due to the prevalence of disinformation ✔️ At least two-thirds support actions from social media platforms, government, and businesses to curb disinformation, including...

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Thanks For Sharing, Nikki. This Topic Is At The Core

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