University of Kwazulu-Natal

Our New Times App The New York Times Company

Bonisiwe Shabane
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our new times app the new york times company

Today marks a new era for the New York Times app. This week we released our most consequential redesign yet – one that cements our app as the home for unrivaled journalism and the front door to the full New York Times product portfolio. Every day, we publish an astonishing bounty of great journalism. So we’ve transformed our app from a single feed to an expanded canvas that now makes it easier to find everything you want to read and engage with across our report. Breaking news, beat reporting and multipart investigations. Unmatched coverage of culture, health, lifestyle and more.

And we’ve made it easier to discover other Times products: The Athletic, Games, Cooking, Wirecutter and Audio. When audiences open the app, they land on Today, the app’s center of gravity and the place for the most urgent and important stories of the day. Swiping to the right reveals Election 2024 providing a deeper understanding of candidates, issues and voters; Lifestyle with a visual and serendipitous overview of the best stories in fashion, food, books, wellness and more;... Swiping to the left invites audiences to engage with their passions across the rest of our product portfolio, from landing on Games to solve a puzzle, to Cooking to find ideas and inspiration for... Since The Times announced its essential subscription strategy two years ago, we’ve made meaningful progress toward meeting people’s most important news and life needs every day. Our new app is the latest tangible example of our strategy in action.

“The New York Times app is a crucial part of our audiences’ daily and weekly routines, and serves as a massive entry point to The Times,” said Alex Hardiman, Chief Product Officer. “This remarkable endeavor reflects our continued ambition to get our journalism and products to audiences in more creative, accessible and direct ways. By helping people more easily discover, read, watch and listen to Times journalism, the new Times app is a powerful resource for them to understand the now and make the most of every day.” Today marks a new era for the New York Times app. This week we released our most consequential redesign yet — one that cements our app as the home for unrivaled journalism and the front door to the full New York Times product portfolio. Every day, we publish an astonishing bounty of great journalism.

So we’ve transformed our app from a single feed to an expanded canvas that now makes it easier to find everything you want to read and engage with across our report. Breaking news, beat reporting and multipart investigations. Unmatched coverage of culture, health, lifestyle and more. And we’ve made it easier to discover other Times products: The Athletic, Games, Cooking, Wirecutter and Audio. When audiences open the app, they land on Today, the app’s center of gravity and the place for the most urgent and important stories of the day. Swiping to the right reveals Election 2024 providing a deeper understanding of candidates, issues and voters; Lifestyle with a visual and serendipitous overview of the best stories in fashion, food, books, wellness and more;...

Swiping to the left invites audiences to engage with their passions across the rest of our product portfolio, from landing on Games to solve a puzzle, to Cooking to find ideas and inspiration for... Since The Times announced its essential subscription strategy two years ago, we’ve made meaningful progress toward meeting people’s most important news and life needs every day. Our new app is the latest tangible example of our strategy in action. “The New York Times app is a crucial part of our audiences’ daily and weekly routines, and serves as a massive entry point to The Times,” said Alex Hardiman, chief product officer. “This remarkable endeavor reflects our continued ambition to get our journalism and products to audiences in more creative, accessible and direct ways. By helping people more easily discover, read, watch and listen to Times journalism, the new Times app is a powerful resource for them to understand the now and make the most of every day.”

The New York Times released its new app earlier this month. The New York Times (NYT) marked a new era for its app earlier this month. The publisher says it has released its most consequential redesign yet – one that cements the app as the home for its journalism and the front door to the full New York Times product... The New York Times says it has transformed its app from a single feed to an expanded canvas that now makes it easier to find everything readers want to read and engage with across... Breaking news, beat reporting and multipart investigations. Coverage of culture, health, lifestyle and more.

The NYT says it’s made it easier to discover other Times products: The Athletic, Games, Cooking, Wirecutter and Audio. The publisher says when audiences open the app, they land on Today, the app’s center of gravity and the place for the most urgent and important stories of the day. Swiping to the right reveals Election 2024 providing a deeper understanding of candidates, issues and voters; Lifestyle with a visual overview of the best stories in fashion, food, books, wellness and more; Great Reads;... Swiping to the left invites audiences to engage with their passions across the rest of our product portfolio, added the publisher, from landing on Games to solve a puzzle, to Cooking to find ideas... Since The Times announced its subscription strategy two years ago, it says it’s made meaningful progress toward meeting people’s most important news and life needs every day. The NYT says its new app is the latest tangible example of its strategy in action.

In the biggest overhaul to its mobile app since 2008, The New York Times is rolling out a completely new app experience, one that brings all of its products and brands into one place... “I think one of the huge things we heard over and over again was discovery, that you’d be browsing social and you’d see a reference to a story that — even though you’re a... “This is really designed to pull the expanse of the report into the open and to give you more to browse.” “We produce so much journalism, and there’s a very limited amount of space on the Today feed to program that journalism, and if you come once a day, you’re missing a huge swath of... The redesign will see users swipe right to get taken into a larger news environment, or left to be taken to the Times family of brands, including games, The Wirecutter, The Athletic, cooking and... The news portion of the app will include a number of revamped sections and topics, beginning with a dedicated election 2024 section, a lifestyle section that will lean into the rich imagery of the...

2025-06-05. Last October, The New York Times rolled out a major redesign of its app bringing together news, games, audio, and lifestyle content in a streamlined experience – a strategy aimed at keeping readers engaged,... by Aultrin Vijay aultrin.vijay@wan-ifra.org | June 5, 2025 “We have a large portfolio of products, and we’ve brought all of them into the app – especially games. What we see is a beautiful, symbiotic relationship with news,” said Emily Withrow, VP of Product and Head of Subscriber Experiences, The New York Times, said, When The Times added games to the news app, it measured how that affected news consumption.

What it found was that if people came for games, they stayed for the news – and if they came for news, they returned for games. This feedback helped the publisher make the app a one-stop destination for news, games, audio and more.

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