New Hubspot Ai Tools Unveiled At Inbound 2025

Bonisiwe Shabane

-Dec 28, 2025, 8:54 AM

new hubspot ai tools unveiled at inbound 2025

New products include Data Hub, new Breeze Agents, Breeze Marketplace and Studio, and the new AI-powered CPQ in Commerce Hub SAN FRANCISCO--(BUSINESS WIRE)--Sep. 3, 2025-- While many businesses are experimenting with AI, most are still treating it like a side-project. At HubSpot, we believe the future belongs to businesses that build hybrid human-AI teams where smart people plus smart systems create exponential growth. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250903907062/en/

HubSpot announced their Fall 2025 Spotlight with over 200 product updates. “We’re at a pivotal moment,” said Karen Ng, EVP of Product at HubSpot. “AI transformation is happening whether we’re ready or not. The question isn't if AI will change your business—it's whether you'll lead that change or be left behind. The companies that win won't be the ones with the most AI tools; they’ll have the smartest hybrid teams where AI doesn’t replace people, but multiplies their impact.” Boston, MA, December 27, 2025 As Boston’s retail community reflects on the holiday season, challenges have arisen from the sudden closure of Circle Furniture, a well-established

South Boston, December 27, 2025 South Boston is set to unveil Common Craft, a multi-concept food hall and speakeasy, aimed at expanding the culinary landscape of Boston, December 27, 2025 A proposed Massachusetts bill seeks to enhance transparency for businesses and workers regarding federal immigration audits, specifically I-9 inspections. Sponsored by Senator As someone who works in HubSpot day in and day out, INBOUND is the most exciting conference of the year for me. HubSpot releases product updates all year long (as Trekk clients who receive my monthly product updates newsletter can attest!), but they typically save their biggest rollouts for INBOUND. At the conference, they unveil and demo what they’ve been working on all year and are usually met with cheers and applause.

INBOUND 2025 has been no different so far — the people I’ve talked to are thrilled about the evolution of the Smart CRM into an AI-powered platform that can unify all your data. As a Platinum HubSpot Solutions Partner, Trekk gets a sneak preview of what’s coming at INBOUND, so our team has had some time to think about these announcements and what they mean for our... Here’s what we think you need to know. It’s been several years since Marketing Hub has seen any major changes, and I think that’s because HubSpot product managers were really taking their time and thoughtfully planning a ton of enhancements, including: Where you used to build “lists,” now you’ll build audience “segments,” and you’ll be able to ask for your segment in natural language (“mechanical engineers who work at companies with more than 1000 employees... The tool will also surface suggested segments based on your data.

This new app allows you to build and scale personalized web experiences for your different audiences. Imagine you have one landing page and you want to quickly create and easily manage ten different variants. The old way of doing this was a little messy; the new way is more centralized. Get the latest updates delivered to your inbox every day, and stay up-to-date for free 🧠📈 Get the latest updates delivered to your inbox every day, and stay up-to-date for free 🧠📈 'We did not chase clicks, we build trust' - How Hubspot wants to help write the AI marketing playbook

Hubspot has opened its Inbound 2025 conference with the launch of a host of new tools and services to help customers revolutionize their marketing in the age of AI, with 200 new features and... Integrating AI is crucial, and will be crucial for the foreseeable future, Hubspot predicts. So to give customers a competitive edge, Hubspot has introduced this brand new AI framework which helps organisations build human-AI hybrid teams. "Buyers used to start with your content on your website. Now, they are everywhere but your website" joked Hubspot CEO Yamini Rangan. "AI overviews [are] providing the answers at the top of every search.

60% of Google searches end up in zero clicks. Zero. That is why organic traffic is down." It's a familiar story with marketing teams across the world. Customer behavior has changed rapidly, leaving teams scrambling to change their tactics and strategies. "It's so bad that people are calling it the traffic apocalypse," Rangan warns. "Your content isn't broken, but that link from search to your blog - it's just gone.

That's the big shift, and it's going to accelerate from here." Of course, AI has changed the game. But this presents opportunities, Ragan argues. Whilst AI has overhauled the SEO landscape and has been devastating for some companies, it has also helped other marketing teams to build deeper relationships with their consumer bases, she says. "AI is making it much easier to get to know your customers better, and it can map the intent of those customers to the information they need, and that means buyers get content that... Within this, "The Loop" can be broken down into four key sections; Express, Tailor, Amplify, and Evolve. AI is revolutionizing the way customers consume information and browse products - so embracing the change is the only way to grow your audience and business.

Users start by expressing their voice, their tone, and their thoughts by creating a style guide and brand guide that the AI can work with. This ensures your marketing materials stand out and offers potential customers more than just the standard paint-by-numbers content. "Let me give you a personal example. So I use AI every day, every hour, to write board models, strategy updates, and even this keynote" Rangan admits. "The number of em dashes on this thing was just out of control." Rangan outlines the style guide she gave her own AI with three prompts; be clear, be curious, and be human. She asks her AI to "write like a real person, no jargon please," "I'm not letting AI replace my voice, I'm using it to reach more people" she argues "and that is exactly what...

From there, The Loop allows users to grow their audiences by diversifying their channels to engage customers where they are. This is the most effective step The Loop brings, Rangan argues. "[Customers} are where you are. They're scrolling on social, they're listening to podcasts from creators that they trust, and they're reading email newsletters. That thing is cool again." But, that means customers are no longer browsing your site to find their answer: "AI overviews made sure of that," she says. And customers aren't getting their answers from reddit anymore, or from events - they're asking AI, and they want one trusted answer.

Despite marketing subreddits being a 'very dark place right now' Rangan jokes, there's still plenty of hope. It just requires a serious rethink of your consumer base: "Your customers are still out there, and you still need search. Because even though your customers are not digging through all of your content, LLMs are reading your refreshed content. That is why great content matters, maybe more than ever. " This is where the final step comes in - to evolve. This is about using tools to learn faster and act faster.

Before AI, marketing campaigns were slow, inflexible, and hard to steer - Rangan recalls, but the playbook helps organizations be more dynamic. The Loop has a scorecard with a number of metrics to measure your campaign's success and the overall engagement, ensuring that your content is AEO friendly and visible to a rapidly changing audience. "When you do all of this, your marketing is going to fly. Now, here's the thing with the entire loop: it never ends. And that's because with AI you don't win by launching, you win by learning." The Loop has launched alongside a range of new Breeze agents, with over 15 specialized agents designed for marketing, sales,... The companions can analyze CRM data as well as emails, calls, and documents to answer questions and queries.

These are just some examples of the ways in which Hubspot platform is continuing to integrate AI into every part of its journey, with AI tools and assistants available by default to all customers. "AI will become our co-worker, not just a tool, but an intelligent teammate. It will learn, it will scale, and it will get work done on our behalf, and that means our roles will evolve" Rangan asserts. HubSpot's 200+ product blitz aims to power hybrid human-AI teams - SiliconANGLE The Hubbly Team : Sep 4, 2025 11:31:03 AM It's that time of year again!

HubSpot just dropped some major announcements at INBOUND 2025, and honestly, if you blinked, you might have missed the biggest shift in marketing and sales since the internet went mainstream. CEO Yamini Rangan and product lead Karen Ng didn't just announce new features – they declared war on the old way of doing business. Here's everything you need to know about HubSpot's AI-powered future and why it matters for your business. Remember when marketing was simple? Create content, optimize for search, watch people find your website, nurture them with emails, and convert them into customers. Those days are officially over, according to HubSpot's leadership.

But instead of just complaining about it, HubSpot introduced something new: The Loop. It’s been a few weeks since our team was in San Francisco for INBOUND 2025, and we’re still unpacking all the announcements. This year’s event centered on AI, data, and a new framework called Loop. Here are the highlights our team is most excited about along with the updates that stood out most (and what they might mean for your strategy). If you’re still relying on traditional inbound marketing, it may be time to rethink your approach. HubSpot introduced Loop this year—a continuous, AI-powered cycle.

The idea is that businesses don’t move from A to B to C anymore—they’re always in motion. If you want to explore how Loop could fit into your strategy (especially now that AI search results are cutting into organic traffic), we’re happy to walk you through it. hbspt.cta._relativeUrls=true;hbspt.cta.load(5663599, '51ff7bd1-11a5-4136-9b73-7decf9095f8c', {"useNewLoader":"true","region":"na1"}); HubSpot rolled out several updates to its AI tools, including Copilot—now rebranded as Breeze Assistant—to help draft and plan. There’s also a Customer Agent to resolve issues and a Marketplace where you can add or customize agents. Need something more specific?

Breeze Studio lets you build your own AI agents without code. HubSpot’s Fall 2025 Spotlight delivered a clear message: the future is unified. Every announcement centered on unifying data, systems, and teams to accelerate growth with AI-powered insights. From new Breeze AI capabilities to the evolution of the Data Hub, Smart CRM, and a refreshed brand identity, HubSpot is positioning itself as the platform where everything comes together. Here’s a breakdown of the biggest updates. The core of the Spotlight is unified—the promise of bringing together not only teams, but also data.

New Hubspot Ai Tools Unveiled At Inbound 2025

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